Cashvertising

2008-11-15
Cashvertising

PDF Cashvertising Download

  • Author: Drew Eric Whitman
  • Publisher: Red Wheel/Weiser
  • ISBN: 1601638876
  • Category : Business & Economics
  • Languages : en
  • Pages : 286

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Cashvertising Online

2023-10-02
Cashvertising Online

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  • Author: Drew Eric Whitman
  • Publisher: Red Wheel/Weiser
  • ISBN: 1633412911
  • Category : Business & Economics
  • Languages : en
  • Pages : 242

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

Cashvertising

2012
Cashvertising

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  • Author:
  • Publisher:
  • ISBN: 9781459639812
  • Category :
  • Languages : en
  • Pages :

Cashvertising

2008-11
Cashvertising

PDF Cashvertising Download

  • Author: Drew Eric Whitman
  • Publisher: CAREER Press
  • ISBN: 9781601630322
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.

Badvertising

2021-05-01
Badvertising

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  • Author: Jim Morris
  • Publisher: Red Wheel/Weiser
  • ISBN: 1632657511
  • Category : Business & Economics
  • Languages : en
  • Pages : 274

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

Why No One Is Buying Your Product

2022-05-04
Why No One Is Buying Your Product

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  • Author: Sherwette
  • Publisher: Sherwette
  • ISBN: 9948194128
  • Category : Business & Economics
  • Languages : en
  • Pages : 285

Ever wonder WHY your product or service didn’t sell? If you want to sell products, you must understand your market and competition. For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!” Inside, you’ll discover how to: Understand your customers' desires, hopes and dreams Identify what stops them from buying Find solutions Nail down your product value proposition Prototype your ideas and test solutions with customers Design your customer experience to build lasting relationships ...and more! Get Why No One Is Buying Your Product today!

Cashvertising Online

2023
Cashvertising Online

PDF Cashvertising Online Download

  • Author: Drew Eric Whitman
  • Publisher: Red Wheel/Weiser
  • ISBN: 1632652056
  • Category : Business & Economics
  • Languages : en
  • Pages : 242

The latest book from Dr. Direct(tm) will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author's bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line. Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal "you and me" approach and learn how to sell without expressing the typical appearance of salesmanship. Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren't worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond--the whole purpose of advertising! Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

2014-10-03
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

PDF BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers Download

  • Author: Drew Eric Whitman
  • Publisher: McGraw Hill Professional
  • ISBN: 0071834079
  • Category : Business & Economics
  • Languages : en
  • Pages : 224

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it... before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert “It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling “The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling “BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University “BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport! “BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane “BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist “BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!” René Gnam, author of René Gnam’s Direct Mail Workshop “Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround

TOR DARKNET BUNDLE (5 in 1) Master the ART OF INVISIBILITY

2022-08-22
TOR DARKNET BUNDLE (5 in 1) Master the ART OF INVISIBILITY

PDF TOR DARKNET BUNDLE (5 in 1) Master the ART OF INVISIBILITY Download

  • Author: Lance Henderson
  • Publisher: Lance Henderson
  • ISBN:
  • Category : Computers
  • Languages : en
  • Pages : 628

The #1 Killer Anonymity Package - 5 Books for the Price of 1! Darknet: The ULTIMATE Guide on the Art of Invisibility Want to surf the web anonymously? Cloak yourself in shadow? I will show you how to become a ghost in the machine - leaving no tracks back to your ISP. This book covers it all! Encrypting your files, securing your PC, masking your online footsteps with Tor browser, VPNs, Freenet and Bitcoins, and all while giving you peace of mind with TOTAL 100% ANONYMITY. - How to Be Anonymous Online AND Offline - Step by Step Guides for Tor, Freenet, I2P, VPNs, Usenet and more - Browser Fingerprinting - Anti-Hacking and Counter-forensics Techniques - Photo & Video Metadata - How to Encrypt Files (I make this super simple) - How to Defeat NSA Spying - How to Browse the Deep Web - How to Protect Your Identity - How to Hide Anything! Tor & The Dark Art of Anonymity The NSA hates Tor. So does the FBI. Even Google wants it gone, as do Facebook and Yahoo and every other soul-draining, identity-tracking vampiric media cartel that scans your emails and spies on your private browsing sessions to better target you - but there's hope. This manual will give you the incognito tools that will make you a master of anonymity! Covered in Tor: - Browse the Internet Anonymously - Darkcoins, Darknet Marketplaces & Opsec Requirements - Tor Hidden Servers - How to Not Get Caught - Counter-Forensics the FBI Doesn't Want You to Know About! - Windows vs. Linux Network Security - Cryptocurrency (Real Bitcoin Anonymity) - Supercookies & Encryption - Preventing Marketers and Debt Collectors From Finding You - How to Protect Your Assets - Home, Money & Family! - How to Hide Anything from even the most trained IRS agents The Invisibility Toolkit Within this book lies top secrets known only to the FBI and a few law enforcement agencies: How to disappear in style and retain assets. How to switch up multiple identities on the fly and be invisible such that no one; not your ex, not your parole officer, nor even the federal government can find you. Ever. You'll learn: - How to disappear overseas - How to wear a perfect disguise. - How to bring down a drone. - How to be invisible in Canada, Thailand, China or the Philippines. - How to use Bitcoin on the run. - How to fool skip tracers, child support courts, student loan collectors - How to sneak into Canada - How to be anonymous online using Tor, Tails and the Internet Underground - Edward Snowden's biggest mistake. Usenet: The Ultimate Guide The first rule of Usenet: Don't Talk About Usenet! But times have changed and you want what you want. Usenet is the way to go. I will show you: - How to use Usenet - which groups to join, which to avoid - How to be anonymous online - Why Usenet is better than torrents - How to use Tor, How to use PGP, Remailers/Mixmaster, SSL. - How to encrypt your files - Which Vpn and Usenet companies rat you out, and which won't. - How to Stay Anonymous Online You've probably read The Hacker Playbook by Peter Kim and the Art of Invisibility by Kevin Mitnick. While they are fine books, you need this super pack to take it to the NEXT LEVEL. Scroll to the top of the page and select the "buy" button and wear a cloak of invisibility TODAY!

You Can Coach

You Can Coach

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  • Author: Siddharth Rajsekar
  • Publisher: Clever Fox Publishing
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 642

A Book That Will Redefine the Education System The only way to fix our broken education system is to build a new breed of teachers and mentors who are implementers. You Can Coach is a book that will provide a tangible solution to our outdated system. Siddharth Rajsekar decodes how he was able to plan, launch, and grow one of the largest communities of coaches, trainers, and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more. Filled with practical strategies and principles, this information has already helped over 10,000 experts from across the world and created numerous success stories. The e-Learning industry is booming into a multi-billion dollar industry and this is just the beginning. This will be "the manual" for coaches, experts, and teachers who want to take their game to the next level! If you are keen to ride this wave of digital transformation and impact peoples’ lives with your knowledge, this book is for you. You Can Coach!