Basics Design 04: Image

Basics Design 04: Image

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  • Author: Gavin Ambrose
  • Publisher: AVA Publishing
  • ISBN: 2940373302
  • Category : Art
  • Languages : en
  • Pages : 179

Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.


Basics Fashion Design 04: Developing a Collection

Basics Fashion Design 04: Developing a Collection

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  • Author: Elinor Renfrew
  • Publisher: AVA Publishing
  • ISBN: 2940373957
  • Category : Art
  • Languages : en
  • Pages : 179

Teaching the process of developing a fashion collection from initial design through development of product to the product's exhibition and sale, this guide is an essential resource for hopeful designers.


The Fundamentals of Creative Design

The Fundamentals of Creative Design

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  • Author: Gavin Ambrose
  • Publisher: Bloomsbury Publishing
  • ISBN: 294044725X
  • Category : Design
  • Languages : en
  • Pages : 192

The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.


Image

Image

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  • Author: Gavin Ambrose
  • Publisher: AVA Publishing
  • ISBN: 9782884790659
  • Category : Commercial art
  • Languages : en
  • Pages : 0

An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.


The Non-designer's Design Book

The Non-designer's Design Book

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  • Author: Robin Williams
  • Publisher: Pearson Education
  • ISBN: 0133966151
  • Category : Art
  • Languages : en
  • Pages : 241

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.


Basics Design 05: Colour

Basics Design 05: Colour

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  • Author: Gavin Ambrose
  • Publisher: AVA Publishing
  • ISBN: 2940373310
  • Category : Art
  • Languages : en
  • Pages : 187

The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.


Basics Photography 04: Post Production Black & White

Basics Photography 04: Post Production Black & White

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  • Author: Steve MacLeod
  • Publisher: AVA Publishing
  • ISBN: 2940373051
  • Category : Art
  • Languages : en
  • Pages : 179

An exciting new addition to the successful Basics Photography series, Post-Production Black and White reveals the way images are captured and produced in black-and-white photography. Author Steve McLeod, a distinguished leader in imaging, focuses on the method, techniques, and processes, both in film and digital, needed to produce fine black-and-white photographic prints. Both a technical manual and a creative tool, this in-depth examination of the black-and-white process shows readers exactly how to create beautiful art prints or, simply, great prints of friends and family. * Author is a world-renowned leader in photographic imaging * Designed for students, packed with useful information for all photographers * Portable take-anywhere format


Graphic Design: The New Basics (Second Edition, Revised and Expanded)

Graphic Design: The New Basics (Second Edition, Revised and Expanded)

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  • Author: Ellen Lupton
  • Publisher: Chronicle Books
  • ISBN: 1616894555
  • Category : Design
  • Languages : en
  • Pages : 264

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics (Second Edition, Revised and Expanded), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.


Basics Design 01: Format

Basics Design 01: Format

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  • Author: Gavin Ambrose
  • Publisher: Bloomsbury Publishing
  • ISBN: 2940447322
  • Category : Design
  • Languages : en
  • Pages : 208

One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.


Basics Illustration 04: Global Contexts

Basics Illustration 04: Global Contexts

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  • Author: Mark Wigan
  • Publisher: AVA Publishing
  • ISBN: 2940373949
  • Category : Art
  • Languages : en
  • Pages : 187

Comprehensive and inspiring, the book is packed with insightful and thought-provoking commentary. It introduces the concept of illustration as a form of language and visual communication, conveying ideas, messages and emotions for cultural consumption. It looks at the illustrator as the inventor of imaginary worlds from folklore, legends and myths to the immersive virtual worlds of the Internet, such as Second Life.