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Rage Against The Machine changed the shape of music with their rampant self-titled debut album in 1992. Here was a politically charged troupe that took advantage of major label backing yet spoke out on issues that few stars in the spotlight dared to - never afraid to insist their message was just as important as the music. The sales came in the millions and critical acclaim besieged them ... until De La Rocha left the band in 2000. Instead of attempting to replace the inimitable orator, Morello and Co. threw a curveball and hired ex-Soundgarden throat Chris Cornell to create a new band named Audioslave. Yet there was always the genius of Rage Against The Machine in the background and in 2007 the band reformed with De La Rocha included. Millions have waited a long time to see the spectacle unfold once again.This is the story of how a Harvard graduate and a poetical activist welded together, along with several capable cohorts, to create a bastion of youth revival and change through the medium of their striking, innovative material - a glutton of musical riches which continues to amaze and inspire today. It is also the story about the power and durability of protest music as well as a glimpse into the future of one of the greatest bands of all-time. UNOFFICIAL & UNAUTHORISED
Rage Against The Machine is one of the most prominant and politically active bands on the music scene today. Music Journalist and Biographer Colin Devenish delves into the interworkings of the band to discover what makes them so successful with their diverse fan base. They sell millions of copies of their CD's and have had #1 hits. They are also very politically and enviornmentally concious, with an educated fan base. They really are a band of substance, but the most important thing about Rage Against The Machine is that they rock!
Harry Potter meets The Terminator in this action-packed adventure about a young man who discovers that everything he believed about his world is a lie. The year is 2120. The humans are dead. The mages have retreated from the world after a madman blew up civilization with weaponized magical technology. Safe within domes that protect them from the nuclear wasteland on the other side, the mages have spent the last century putting their lives back together. Nikolai is obsessed with artifacts from twentieth-century human life: mage-crafted replica Chuck Taylors on his feet, Schwarzenegger posters on his walls, Beatlemania still alive and well in his head. But he’s also tasked with a higher calling—to maintain the Veils that protect mage-kind from the hazards of the wastes beyond. As a cadet in the Mage King’s army, Nik has finally found what he always wanted—a purpose. But when confronted by one of his former instructors gone rogue, Nik tumbles into a dark secret. The humans weren’t nuked into oblivion—they’re still alive. Not only that, outside the domes a war rages between the last enclaves of free humans and vast machine intelligences. Outside the dome, unprepared and on the run, Nik finds Jem. Jem is a Runner for the Human Resistance. A ballerina-turned-soldier by the circumstances of war, Jem is more than just a human—her cybernetic enhancement mods make her faster, smarter, and are the only things that give her a fighting chance against the artificial beings bent on humanity’s eradication. Now Nik faces an impossible decision: side with the mages and let humanity die out? Or stand with Jem and the humans—and risk endangering everything he knows and loves?
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
"Against the Machine is timely, compelling, and important. Its intellectual sweep extends from the transcendental to the transistor, covering much unfamiliar ground and reviving a long-neglected tradition of dissent." -ERIC SCHLOSSER, AUTHOR OF FAST FOOD NATION "Against the Machine is luminous, lyrical, impassioned, profound. I had to put the book down every few paragraphs and breathe in relief." -CHELLIS GLENDINNING, ORION "[Fox] carefully and convincingly makes her case that there have always been reasonable, indeed often brilliant, people who were not at all sure that technology was solving more problems than it created." -HARPER'S MAGAZINE From the cars we drive to the instant messages we receive, from debate about genetically modified foods to astonishing strides in cloning, robotics, and nanotechnology, it would be hard to deny technology's powerful grip on our lives. To stop and ask whether this digitized, implanted reality is quite what we had in mind when we opted for progress, or to ask if we might not be creating more problems than we solve, is likely to peg us as hopelessly backward or suspiciously eccentric. Yet not only questioning, but challenging technology turns out to have a long and noble history.In this timely and incisive work, Nicols Fox examines contemporary resistance to technology and places it in a surprising historical context. She brilliantly illuminates the rich but oftentimes unrecognized literary and philosophical tradition that has existed for nearly two centuries, since the first Luddites--the ""machine breaking"" followers of the mythical Ned Ludd--lifted their sledgehammers in protest against the Industrial Revolution. Tracing that current of thought through some of the great minds of the 19th and 20th centuries--William Blake, Mary Shelley, Charles Dickens, John Ruskin, William Morris, Henry David Thoreau, Ralph Waldo Emerson, Robert Graves, Aldo Leopold, Rachel Carson, and many others--Fox demonstrates that modern protests against consumptive lifestyles and misgivings about the relentless march of mechanization are part of a fascinating hidden history. She shows as well that the Luddite tradition can yield important insights into how we might reshape both technology and modern life so that human, community, and environmental values take precedence over the demands of the machine.In Against the Machine, Nicols Fox writes with compelling immediacy--bringing a new dimension and depth to the debate over what technology means, both now and for our future.
Rage Against The Machine's founding member and guitarist Tom Morello has given author Joel McIver his blessing to write this unauthorised biography of one of the most pro-actively political rock bands on the planet. In this book Joel McIver gives a clear and unbiased analysis of the group’s stance on a wide range of issues, as well as a chronology of their career.
Shortlisted for the 2020 Business Book Awards We live in a world increasingly ruled by technology; we seem as governed by technology as we do by laws and regulations. Frighteningly often, the influence of technology in and on our lives goes completely unchallenged by citizens and governments. We comfort ourselves with the soothing refrain that technology has no morals and can display no prejudice, and it's only the users of technology who distort certain aspects of it. But is this statement actually true? Dr Robert Smith thinks it is dangerously untrue in the modern era. Having worked in the field of artificial intelligence for over 30 years, Smith reveals the mounting evidence that the mechanical actors in our lives do indeed have, or at least express, morals: they're just not the morals of the progressive modern society that we imagined we were moving towards. Instead, as we are just beginning to see – in the US elections and Brexit to name but a few – there are increasing incidences of machine bigotry, greed and the crass manipulation of our basest instincts. It is easy to assume that these are the result of programmer prejudices or the product of dark forces manipulating the masses through the network of the Internet. But what if there is something more fundamental and explicitly mechanical at play, something inherent within technology itself? This book demonstrates how non-scientific ideas have been encoded deep into our technological infrastructure. Offering a rigorous, fresh perspective on how technology has brought us to this place, Rage Inside the Machine challenges the long-held assumption that technology is an apolitical and amoral force. Shedding light on little-known historical stories and investigating the complex connections between scientific philosophy, institutional prejudice and new technology, this book offers a new, honest and more truly scientific vision of ourselves.
The true story of what happened the first time machines came for human jobs, when an underground network of 19th century rebels, the Luddites, took up arms against the industrialists that were automating their work--and how it explains the power, threat, and toll of big tech today. The most pressing story in modern tech begins not in Silicon Valley, Seattle, or even Shenzhen. It begins two hundred years ago in rural England, when working men and women rose up en masse rather than starve at the hands of the factory owners who were using machines to erase and degrade their livelihoods. They organized guerilla raids, smashed those machines, and embarked on full-scale assaults against the wealthy machine owners. They won the support of Lord Byron, inspired Mary Shelley, and enraged the Prince Regent and his bloodthirsty government. Before it was over, much blood would be spilled--of rich and poor, of the invisible and of the powerful. This all-but-forgotten and deeply misunderstood class struggle nearly brought 19th century England to its knees. We live now in the second machine age, when similar fears that big tech is dominating our lives and machines replacing human labor run high. We worry that technology imperils millions of jobs, robots are ousting workers from factories, and artificial intelligence will soon remove drivers from cars. How will this all reshape our economy and the way we live? And what can we do about it? The answers lie in the story of our first machine age, when mechanization first came to British factories at the beginning of the industrial revolution. Intertwined with a lucid examination of our current age, the story of the Luddites, the working-class insurgency that took up arms against automation (at a time when it was punishable by death to break a machine), Blood in the Machine reaches through time and space to tell a story about how technology changed our world--and how it's already changing our future.
Jensen and Draffan look at the way machine readable devices that track our identities and purchases have infiltrated our lives and have come to define our culture.
