A Typographic Workbook

2012-06-20
A Typographic Workbook

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  • Author: Kate Clair
  • Publisher: John Wiley & Sons
  • ISBN: 1118399889
  • Category : Design
  • Languages : en
  • Pages : 400

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Typography Workbook

2004
Typography Workbook

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  • Author: Timothy Samara
  • Publisher: Rockport Pub
  • ISBN: 1592530818
  • Category : Computers
  • Languages : en
  • Pages : 240

The Typography Workbook is the second in Rockport's popular Workbook series--practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type--the cornerstone of graphic design--succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase-oriented, this book offers the reader ideas and inspiration through hundreds of real-life projects with well-crafted type usage that have succeeded. Hardworking content including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules to live by, and pointing out hints on when to break them are all included. Amateur and professional designers who want to make words more than words--this is the book for you!

Typography Workbook

2004
Typography Workbook

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  • Author: Timothy Samara
  • Publisher: Rockport Pub
  • ISBN: 9781592531905
  • Category : Graphic design
  • Languages : en
  • Pages : 260

This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.

A Typographic Workbook

1999-01-18
A Typographic Workbook

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  • Author: Kate Clair
  • Publisher:
  • ISBN:
  • Category : Architecture
  • Languages : en
  • Pages : 392

Quickly master the concepts and skills you need to successfully design with type a typographic WORKBOOK To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of type as an expressive communication tool. From selecting the right font, to spacing it, to the creative integration of fonts, she explains the decisions made by successful designers. At the same time, she provides step-by-step guidance and numerous practice exercises that help you develop the confidence and skills needed to put that knowledge to work in your own designs. In addition, a detailed history of type is included. A valuable professional resource for working designers and an indispensable training tool for graphic design students, A Typographic Workbook features: * A historical overview of type and typographic technologies * In-depth explanations of the formal qualities of different typefaces * Skill-building exercises and projects to sharpen your skills * Quizzes and review questions that help you gauge your progress * An overview of computer terms and principles

Just My Type

2011-09-01
Just My Type

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  • Author: Simon Garfield
  • Publisher: Penguin
  • ISBN: 1101577819
  • Category : Design
  • Languages : en
  • Pages : 384

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Typography

2012
Typography

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  • Author: Denise Gonzales Crisp
  • Publisher:
  • ISBN: 9780500289815
  • Category : Design
  • Languages : en
  • Pages : 0

A typography textbook for the digital age.

Type Rules!

2010-08-20
Type Rules!

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  • Author: Ilene Strizver
  • Publisher: John Wiley & Sons
  • ISBN: 0470637552
  • Category : Design
  • Languages : en
  • Pages : 448

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Lettering & Type: Creating Letters and Designing Typefaces

2009-09-23
Lettering & Type: Creating Letters and Designing Typefaces

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  • Author: Bruce Willen
  • Publisher: Princeton Architectural Press
  • ISBN: 9781568987651
  • Category : Architecture
  • Languages : en
  • Pages : 150

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

A-Z of Typography

2017
A-Z of Typography

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  • Author: Karen Wilks
  • Publisher: Unicorn Publishing Group
  • ISBN: 9781910787922
  • Category : Type and type-founding
  • Languages : en
  • Pages : 0

This highly visual introduction to all things typographic unravels the story of the fonts that we encounter every day. It opens with an A-Z of a range of significant fonts, chosen to represent the typographic spectrum. As well as looking at each font's historical context and design ethos, a pangram will showcase the entire alphabetic range of each font, as well as relaying a pithy message about the font's history, purpose or use.A chapter on Anatomy will deconstruct the letters of the English alphabet to reveal the anatomical structure of the letterforms, explaining terms such as bowl, crossbar, finial, ligature and spur. An examination of the typographer's toolkit explains how type can be manipulated and arranged on the page to create an arresting design. The final chapter examines the myriad signs, symbols and punctuation marks that litter the printed page, created to endow printed text with additional meaning and nuance.

Expressive Type

2017-03-15
Expressive Type

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  • Author: Alex Fowkes
  • Publisher:
  • ISBN: 1631592734
  • Category : Design
  • Languages : en
  • Pages : 163

Learn what type can say about a brand or product Expressive Type showcases the work of major international designers working with typography in branding and advertising, packaging and products, environmental and self-initiated projects. The book concludes with a workbook section featuring four real-world "briefs" related to each category.