International Business

International Business

Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the third edition highlights the complex nature of global business.

  • Format: Paperback | 632 pages
  • Dimensions: 196 x 260 x 20mm | 1,055g
  • Publication date: 11 Apr 2019
  • Publisher: Cengage Learning EMEA
  • Publication City/Country: London, United Kingdom
  • Language: English
  • Edition Statement: 3rd edition
  • ISBN13: 9781473758438
  • Bestsellers rank: 315,732

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International Business
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International Business
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Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly gl
International Business Strategy
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Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul
International Business
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The new and updated edition of this widely-used text is equally useful for undergraduate and graduate students of international business. Its student-friendly f
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Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
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Pages: 433
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International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries
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The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn ho
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Business travel has become indispensable to the global economy, not only due to its necessity in the maintaining of corporate networks, but also because of the