Marketing Management

Marketing Management : First European Edition

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

  • Format: Hardback | 928 pages
  • Dimensions: 100 x 100 x 100mm | 100g
  • Publication date: 09 Aug 2009
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom
  • Language: English
  • ISBN10: 0273718568
  • ISBN13: 9780273718567
  • Bestsellers rank: 187,854
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