Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

  • Format: Hardback | 272 pages
  • Dimensions: 196 x 211 x 28mm | 526g
  • Publication date: 18 Jan 2001
  • Publisher: McGraw-Hill Education - Europe
  • Imprint: McGraw-Hill Professional
  • Publication City/Country: New York, NY, United States
  • Language: English
  • Edition Statement: 3rd edition
  • Illustrations note: 50ill.
  • ISBN10: 0071359168
  • ISBN13: 9780071359160
  • Bestsellers rank: 82,526
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