Zero to Breakthrough

Zero to Breakthrough

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  • Author: Vernice Armour
  • Publisher: Penguin
  • ISBN: 1101514256
  • Category : Self-Help
  • Languages : en
  • Pages : 213

"Hang on and watch your life take flight with FlyGirl!" -Marcia Wieder, CEO and Founder of Dream University Before she was thirty years old, Vernice "FlyGirl" Armour had become a decorated naval aviator, Camp Pendleton's 2001 Female Athlete of the Year and Strongest Warrior winner, the first female African-American on Nashville's motorcycle police squad, and a member of the San Diego Sunfire professional women's football team. She's a force to be reckoned with, and she believes that women and men from all walks of life have the potential to achieve the highest levels of success with the right flight plan. In Zero to Breakthrough, Vernice turns aspiration into action by revealing how to create the path that will get you out of your rut on onto the runway - cleared for take off. Armour firmly believes that there is no such thing as a dream out of reach. Integrating the foundational concepts of a Breakthrough MentalityTM like preparation, strategy, courage, legacy, and the importance of high spirits and enthusiasm, Zero to Breakthrough helps readers build a sustainable inner force and conviction that result in accomplishing significant goals and becoming an extraordinary member of any business or community. Packed with hard-hitting advice and amazing anecdotes from her adventures on the battlefield and in business, you'll learn strategies like how to: *Stop procrastinating and prepare to lay the groundwork for success *Execute situations with self-discipline to achieve mastery *Acknowledge and move past obstacles & challenges *Feel fear and use it to keep charging, and much more Whether you want to jump up the corporate ladder, start your own business, or develop a passion into a livelihood, Zero to Breakthrough will get you there. For anyone seeking a more fulfilling life, Armour has the ultimate launch pad.


Google Analytics Breakthrough

Google Analytics Breakthrough

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  • Author: Feras Alhlou
  • Publisher: John Wiley & Sons
  • ISBN: 1119144019
  • Category : Business & Economics
  • Languages : en
  • Pages : 624

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.


The Immunotype Breakthrough

The Immunotype Breakthrough

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  • Author: Heather Moday
  • Publisher: Little, Brown Spark
  • ISBN: 0316262382
  • Category : Health & Fitness
  • Languages : en
  • Pages : 304

A respected immunologist, allergist, and functional medicine doctor breaks down the latest science on immunity, offering “the most important guide available” (Mark Hyman, MD) to balancing your system for optimal health and longevity. To most of us, the immune system is seemingly unknowable—it's an invisible, complex network of cells, receptors, and messengers, and there's no standard way to see if it's functioning as it should. Yet in spite of this, it affects every aspect of our health, influencing (and sometimes even causing) nearly every disease known to humanity. Much has been made about “boosting” immunity, but what exactly does that mean, and what if boosting isn't really what your unique system needs? In The Immunotype Breakthrough, Dr. Heather Moday explains that for most, immune system balance is key. Drawing on a wealth of cutting edge research and fascinating case studies, Dr. Moday explains that the immune system is fluid and significantly influenced by our behaviors, diet, habits, and environment. She identifies four primary Immunotypes—Smoldering, Weak, Hyperactive, and Misguided—that underlie the immune imbalances that commonly lead to disease, chronic inflammation, infection, allergies, and autoimmunity. By identifying your personal immunotype—where you fall on this immunity spectrum—you can intervene by making focused, individualized, natural lifestyle changes to ensure it functions optimally Featuring engaging and accessible science, practical and customizable takeaways, and interactive quizzes to help you zero in on your specific needs, The Immunotype Breakthrough is a revolutionary program for creating an individualized lifestyle and diet that will lead to immune resilience, vitality, and longevity.


The Evolution of Cooperation

The Evolution of Cooperation

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  • Author: Robert Axelrod
  • Publisher: Basic Books
  • ISBN: 0786734884
  • Category : Business & Economics
  • Languages : en
  • Pages : 258

A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the famed Computer Prisoners Dilemma Tournament, which sought to find the optimal strategy for survival in a particular game. Over and over, the simplest strategy, a cooperative program called Tit for Tat, shut out the competition. In other words, cooperation, not unfettered competition, turns out to be our best chance for survival. A vital book for leaders and decision makers, The Evolution of Cooperation reveals how cooperative principles help us think better about everything from military strategy, to political elections, to family dynamics.


Autism Breakthrough

Autism Breakthrough

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  • Author: Raun K. Kaufman
  • Publisher: Macmillan + ORM
  • ISBN: 1466837268
  • Category : Family & Relationships
  • Languages : en
  • Pages : 287

As a boy, Raun Kaufman was diagnosed by multiple experts as severely autistic, with an IQ below 30, and destined to spend his life in an institution. Years later, Raun graduated with a degree in Biomedical Ethics from Brown University and has become a passionate and articulate autism expert and educator with no trace of his former condition. So what happened? Thanks to The Son-Rise Program, a revolutionary method created by his parents, Raun experienced a full recovery from autism. (His story was recounted in the best-selling book Son-Rise: The Miracle Continues and in the award-winning NBC television movie Son-Rise: A Miracle of Love.) In Autism Breakthrough, Raun presents the ground-breaking principles behind the program that helped him and thousands of other families with special children. Autism, he explains, is frequently misunderstood as a behavioral disorder when, in fact, it is a social relational disorder. Raun explains what it feels like to be autistic and shows how and why The Son-Rise Program works. A step-by-step guide with clear, practical strategies that readers can apply immediately—in some cases, parents see changes in their children in as little as one day—Autism Breakthrough makes it possible for these special children to defy their original often-very-limited prognoses. Parents and educators learn how to enable their children to create meaningful, caring relationships, vastly expand their communications, and to participate successfully in the world. An important work of hope, science, and progress, Autism Breakthrough presents the powerful ideas and practical applications that have already changed the lives of families all over the world.


How to Avoid a Climate Disaster

How to Avoid a Climate Disaster

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  • Author: Bill Gates
  • Publisher: Vintage
  • ISBN: 0385546149
  • Category : Science
  • Languages : en
  • Pages : 201

#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.


Reborn!, Vol. 15

Reborn!, Vol. 15

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  • Author: Akira Amano
  • Publisher: VIZ Media LLC
  • ISBN: 9781421528564
  • Category : Comics & Graphic Novels
  • Languages : en
  • Pages : 0

Tsuna is just a scaredy-cat junior high student who's no good at school or sports...until Reborn shoots him in the head and he starts life fresh with the power to solve his problems! Junior high student Tsuna is a failure at school, sports, and social life. He needs a mafia hit man mentor like he needs a hole in the head...and he's about to get both! Reborn's gun will kill you and make you stronger! R to L (Japanese Style). Tsuna is just a scaredy-cat junior high student who's no good at school or sports...until Reborn shoots him in the head and he starts life fresh with the power to solve his problems! Junior high student Tsuna is a failure at school, sports, and social life. He needs a mafia hit man mentor like he needs a hole in the head...and he's about to get both! Reborn's gun will kill you and make you stronger! BLOOD OF THE VONGOLA II: Tsuna finally faces Xanxus in the Ring battle! While they trade blows, Xanxus shows off the power of his Flames of Rage, the very ability possessed by the 2nd Generation boss of the Vongola. Tsuna soon discovers that Xanxus has brought a lot more to the party and is pummeled by attack after attack. Tsuna's friends, meanwhile, pass the Storm Ring around in an attempt to protect Lambo from the renewed fury of Leviathan!


All the Right Moves

All the Right Moves

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  • Author: Constantinos Markides
  • Publisher: Harvard Business Press
  • ISBN: 9780875848334
  • Category : Business & Economics
  • Languages : en
  • Pages : 244

Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.


Archimedes' Bathtub

Archimedes' Bathtub

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  • Author: David N. Perkins
  • Publisher: W. W. Norton
  • ISBN: 9780393047950
  • Category : Science
  • Languages : en
  • Pages : 292

Drawing on the fields of artificial intelligence and cognitive psychology, offers a theory that integrates knowledge of how intellectual breakthroughs occur.


Coach Yourself to Win: 7 Steps to Breakthrough Performance on the Job and In Your Life

Coach Yourself to Win: 7 Steps to Breakthrough Performance on the Job and In Your Life

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  • Author: Howard M. Guttman
  • Publisher: McGraw Hill Professional
  • ISBN: 0071713263
  • Category : Business & Economics
  • Languages : en
  • Pages : 273

A proven process for changing the way you behave--used by a renowned executive coach for more than 25 years Are you able, ready, and willing to permanently change your behavior? Permanently replacing deeply ingrained behaviors with new ones is one of the hardest challenges to overcome. But in Coach Yourself to Win, master executive coach Howard Guttman combines his own expert insight and deep extensive coaching experience to create a step-by-step process that you can follow to change the behaviors that have been holding you back from what you truly want. Unlike many self-help books offering advice on how to improve either your career or your personal life, Coach Yourself to Win bridges the two worlds in order to help you improve your performance--whether you're earning your living or living your life. Coach Yourself to Win is written for the vast number of people who seek to create a new future for themselves. To help you achieve breakthrough performance on the job and in your life, you will learn to master a practical, tested self-coaching process that will enable you to: Clarify, set, and stay committed to realistic intentions Zero in on what holds you back Find the support you've been lacking Develop a path for change Evaluate yourself along the way Make necessary corrections to your plan Realize your intention to achieve a "new you" Coach Yourself to Win provides an easy-to-follow seven-step plan that will generate lasting, positive change in your professional and personal life. To help you implement the plan, Guttman provides a dedicated Web site--www.coachyourselftowin.com--where you will find all the supporting materials you will need as you go through the process, because you are the key to the happy ending you desire.