Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

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  • Author: Paul M. Rand
  • Publisher: McGraw Hill Professional
  • ISBN: 0071816224
  • Category : Business & Economics
  • Languages : en
  • Pages : 257

Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.


How to Increase Your Word Power

How to Increase Your Word Power

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  • Author: Stuart Berg Flexner
  • Publisher: Writer's Digest Books
  • ISBN: 9780898792928
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 548


It Pays to Increase Your Word Power

It Pays to Increase Your Word Power

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  • Author: Peter Funk
  • Publisher: Funk & Wagnalls Company
  • ISBN: 9780308400757
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 232


Fiske WordPower

Fiske WordPower

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  • Author: Edward B Fiske
  • Publisher: Sourcebooks, Inc.
  • ISBN: 1492650757
  • Category : Reference
  • Languages : en
  • Pages : 409

The Exclusive Method You Can Use to Learn—Not Just Memorize—Essential Words A powerful vocabulary expands your world of opportunity. Building your word power will help you write more effectively, communicate clearly, score higher on standardized tests like the SAT, ACT, or GRE, and be more confident and persuasive in everything you do. Using the exclusive Fiske method, you will not just memorize words, but truly learn their meanings and how to use them correctly. This knowledge will stay with you longer and be easier to recall—and it doesn't take any longer than less-effective memorization. How does it work? This book uses a simple three-part system: 1. Patterns: Words aren't arranged randomly or alphabetically, but in similar groups based on meaning and origin that make words easier to remember over time. 2. Deeper Meanings, More Examples: Full explanations—not just brief definitions—of what the words mean, plus multiple examples of the words in sentences. 3. Quick Activities: Frequent short quizzes help you test how much you've learned, while helping your brain internalize their meanings.


Word for All God's Family

Word for All God's Family

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  • Author: Leslie J. Francis
  • Publisher: Gracewing Publishing
  • ISBN: 9780852443279
  • Category : Christian education
  • Languages : en
  • Pages : 370


Word Power: Phrasal Verbs and Compounds

Word Power: Phrasal Verbs and Compounds

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  • Author: Brygida Rudzka-Ostyn
  • Publisher: Walter de Gruyter
  • ISBN: 3110197235
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 225

Word Power: Phrasal Verbs and Compounds is a textbook for guided self-learning intended for post-intermediate and advanced learners of English. It contains some 1,100 phrasal compounds used with 17 particles/prepositions which combine with some 500 different verbs, nouns and adjectives. Numerous glosses allow the teacher to use it in very heterogeneous classes. Thanks to cognitive linguistics the material is organized around each particle giving the students an astonishing insight into the networks of metaphorical meanings of each particle. Furthermore, the book implements the most important findings and techniques in the field of learning a foreign language. This textbook will be a valuable companion for teachers and students.


Instant Word Power

Instant Word Power

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  • Author: Newman Lewis
  • Publisher:
  • ISBN: 9780884864349
  • Category : English language
  • Languages : en
  • Pages : 0

This rapid vocabulary builder created by Norman Lewis is a foolproof method of increasing your vocabulary. Learn the derivation and meaning of thousands of words!


Word of Mouse

Word of Mouse

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  • Author: John Riedl
  • Publisher: Business Plus
  • ISBN: 9780759527270
  • Category : Business & Economics
  • Languages : en
  • Pages : 288

At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.


Word Power

Word Power

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  • Author: John Fleming
  • Publisher: University Press of Amer
  • ISBN: 9780761838043
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 236

"It would take years of reading to learn the vocabulary succinctly provided in Word Power. The dictionary contains everything from slang (cool, zulued) to scholarship (soliloquy, archaic smile), to science (azimuth), with some added hokum (Montezuma's revenge). Each entry is defined, given a pronunciation, and used in four sample sentences. Where possible, synonyms, antonyms, and etymology are provided, as well. With its painstaking selection and pithy examples, Word Power is suitable for students, professionals, and anyone interested in the storied and variegated English language."--BOOK JACKET.


Sugar-coated Pill

Sugar-coated Pill

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  • Author: Mahmood Jamal
  • Publisher:
  • ISBN: 9780954918521
  • Category :
  • Languages : en
  • Pages : 76

Mahmood Jamal's poetry speaks of division and its consequences. From the divided self to the divided world his lines traverse the actualities of separation and intimate the possibilities of reconciliation. We live in an age when poetry needs its politics; though we should never forget that politics always needs its poetry. Jamal supplies both in full measure. Ian Syson, publisher at the Vulgar Press and contributing editor to Overland magazine, Australia