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This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have been updated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25 chapters brings fresh relevance to the text with new and innovative design methods, such as subtraction and position maps, that have emerged since the first edition. Universal Methods of Design distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.
"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
A follow-up to Rockport Publishers' best-selling Universal Principles of Design, a new volume will present one hundred principles, fundamental ideas and approaches to making art, that will guide, challenge and inspire any artist to make better, more focused art.Universal Principles of Art serves as a wealth of prompts, hints, insights and roadmaps that will open a world of possibilities and provide invaluable keys to both understanding art works and generating new ones. Respected artist John A. Parks will explore principles that involve both techniques and concepts in art-making, covering everything from the idea of beauty to glazing techniques to geometric ideas in composition to minimalist ideology. Techniques are simple, direct and easily followed by any artist at any level. This incredibly detailed reference book is the standard for artists, historians, educators, professionals and students who seek to broaden and improve their art expertise.
Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The first page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Universal Principles of Interior Design presents 100 concepts and guidelines that are critical to a successful visualization and application of interior design. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of every topic with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed and ultimately better design decisions. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific challenge or application problem, the principles are also indexed by questions commonly confronting designers. Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for interior design students, practitioners, and educators, and others who seek to broaden and improve their understanding of and expertise in interior design. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Learn from the opinions of a UX expert, evaluate your own design principles, and avoid common mistakes. Key Features Hear insights from an author who was trained by the Nielsen Norman Group Browse over 20 years of collected UX insights Accept or reject 101 thought-provoking opinions on design Challenge your own ideas on UX Book Description There are countless books about designing for the web. They all give multiple routes and options to solving design challenges. Many of them are plain wrong. This has led to an entire generation of designers failing to make interfaces that are usable, software that is intuitive, and products that normal people can understand. 101 UX Principles changes that, with 101 ways to solve 101 UX problems clearly and single-mindedly. The 101 principles are opinionated. They’ll rub some designers up the wrong way, but these principles are rooted in 20 years of building for the web. They’re not based on theory - they’re based on practice. Simply put, they’ve been proven to work at scale. There’s no arguing with that. Following in the footsteps of Jakob Nielsen and Don Norman, this book is the go-to manual for UX professionals, covering everything from passwords, to planning the user journey. Build a deeper understanding of accessible design and implement tried-and-tested strategies in your company. What you will learn Use typography well to ensure that text is readable Design controls to streamline interaction Create navigation which makes content make sense Convey information with consistent iconography Manage user input effectively Represent progress to the user Provide interfaces that work for users with visual or motion impairments Understand and respond to user expectations Who this book is for This book is for UX professionals (freelance or in-house) looking for shortcuts to making software that users intuitively know how to use across web, desktop, and mobile.
