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This book has been designed by combining the goodness of the original Wren & Martin text, High School Grammar & Composition, and specialized content developed by a panel of competitive examination experts in the area of the English language. The USP is therefore adapting a classical text to the needs of the various admission and recruitment competitive examination aspirants. Its exhaustive coverage ensures that virtually no competitive examination remains untouched. Students preparing for descriptive tests such as UPSC (Compulsory English and General English Papers of Main Exams) and state PCS examinations, Judicial Services examination, Indian Forest Service examination, Statistical Services and many other examinations in which subjective papers/tests are mandatory will find this book immensely useful. The book is also a boon for those students who are preparing for objective tests such as Banking and Insurance, SSC, UPSC preliminary, Defence Services, Law entrance, Business School entrance examinations, and many other admission and recruitment examinations. A unique feature of this book is demonstration of the connectedness of the concepts and their applications visually, with the help of arrows and pointers. The aspirant will also find questions from recent examinations on virtually every page of the book. An index of examination-wise questions has been included so that the aspirant can choose the sections according to the targeted examination and focus more. Topic-wise distribution of questions in English examination papers - both descriptive and objective - will also help aspirants to undertake a very well directed test-prep program using the book.
1. The book is the complete Preparatory Guide for Banking Awareness 2. Entire syllabus has been split into 11 chapter 3. Each chapter contains theories and solved problems for revision 4. Unsolved problems have been accompanied after every chapter 5. Banking Glossary have provided after every chapter 6. 5 Practice Sets have been given for self-analysis The updated edition of “Banking Awareness” serves as an extremely valuable asset for aspirants who are preparing for banking recruitment exams. Especially designed according to the latest pattern, this book is divided into 18 chapters, giving proper coverage in Economy, Banking and Finance Sector, etc. All the relevant & important chapters & topics on Banking Awareness are covered in the book concisely in a reader-friendly manner. Most of the practice questions given in the book are incorporated from various previous years’ question papers & solved Papers in a Chapterwise manner. 3 Practice sets, abbreviation and glossary are given at the end. This book not only serves as study guide but also as a practice tool to test your banking knowledge. It is highly recommended for the aspirants to sharpen their Problem solving skills with intensive practice of numerous questions provided in the book, and prepare them to face their exam with confidence. TOC Indian Banking and its History, Indian Banking Structure, Reserve Bank of India, Banking Regulation System, Banking Innovation in India, Banking Services in India, Financial Reforms in Banks, Banking Committees and Financial Standards, Financial Institutions in India, Money and Financial Market, Capital Market, Insurance and NBFCs, Tax System in India, Public Finance and Budget, Indian Economy, Industry and Trade, International Organisation and World Bank, Important Government Schemes, Practice Sets (1-3), Abbreviation, Glossary, Financial and Banking Current Affairs.
Reasoning is equally weighed section in any competitive examination. Reasoning tests the thinking power and mind applicability skills of the candidates. The questions on reasoning asked in various competitive examinations are not easy to solve without having enough practice. The revised edition of A New Approach to Reasoning will help candidates master the ‘Tricks of the Trade’ as it covers all the three types of reasoning very much comprehensively. This book has been divided into 3 Sections – Verbal Reasoning, Analytical Reasoning and Non-Verbal Reasoning each sub-divided into number of chapters with different types of questions of multiple patterns asked in various exams. The Verbal Reasoning section covers Analogy, Clocks, Calendar, Puzzles, Coding-Decoding, Classification, Number Series, Letter Series, Blood Relations, Clerical Aptitude, etc. whereas, the Analytical Reasoning section covers Statement & Arguments, Statement & Assumptions, Course of Action, Cause & Effects, Syllogism, etc. The Non-Verbal Reasoning section covers Analogy, Classification, Completion of Figures, Cubes, Paper Folding, Mirror Image, Water Image, Figure Matrix, etc. Two Leveled Exercises have been given for practice. More than 2000 Previous Years’ Questions of different competitive examinations including MAT and other MBA entrances, Bank PO, Clerk, SSC, LIC, RBI, RRB, B.Ed. etc along with their authentic and detailed solutions have been covered in the exercises. The ample number of previous years’ questions will help the candidates get an insight into the trends and types of questions asked in the test of reasoning in various competitive and recruitment examinations.
A number of national level examinations like IAS Mains, State PCS, IES, IFS, etc. check the English language aptitude of candidates with a compulsory English language paper. This book has been designed for such examinations which assess the English language abilities in detail.The present book covering English Language in descriptive nature has been divided into four parts namely Writing Skills, Comprehension Skills, Grammar Skills & Verbal Skills.Part A has been further divide into Essay Writing, Expansion Writing, Report Writing, Precis Writing and Letter Writing. The Verbal Skills section covers Paronyms & Homonyms, One Word Substitutions, Synonyms & Antonyms, Phrasel Verbs, etc. whereas the Grammar Skills section covers The Function of Tenses, Voice, Narration, Synthesis, Prepositions, etc. Each chapter in the book contains detailed theory including a number of sample examples in a simple & easier way to understand the topics well. Workbook Exercises have been provided in between the chapters for Part B, C & D to help aspirants practice the concepts discussed in each chapter. Answers for all the questions have been given at the end of the section. As the book covers varied aspects of English language, it for sure will help aspirants score high in the upcoming national and state level competitive and recruitment examinations.
When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
Reasoning enhances the logical thinking skills. It determines one’s aptitude which is why many competitive examinations ask questions from it. Be it, banking, SSC, railway, IAS/PCS, or any other government recruitment exams, candidates have to score better in Reasoning Test which is a hard nut to crack for many. How to Crack Test of Reasoning is a perfect study resource to learn the problem solving skills of reasoning to make a proper preparation for the competitive examinations. It has been revised carefully according to the latest examination pattern and is divided into key chapters of Verbal Reasoning, Analytical Reasoning, and Non-Verbal Reasoning. It facilitates a complete coverage of the theory followed by exercises graded into base level and expert level for self-evaluation. Each chapter covers the latest exam questions. Also, it carries more than 2500 objective questions as a whole to boost the preparation level. Written in an easy to read manner and incorporated with complete study material, it is an amazing book to climb the ladder of success in your forthcoming competitive exams. TOC Verbal Reasoning, Analytical Reasoning, Non-Verbal Reasoning
Arihant has come up with a revised edition of a compendium of over 14000 questions which will significantly improve the knowledge of aspiring students by providing them with ready and reliable practice material for General Studies. The book has been designed for the apsirants preparing for IAS (CSAT), State PCS, CDS, NDA and other competitive examinations.The revised edition of this question bank focuses on Indian History & Culture, India & World Geography (Env & Eco), Indian Polity, Indian Economy, General Science, Science & Technology, General Knowledge and Current Affairs. The book contains the collection of over 14000 questions covering General Studies. The History section covers ancient, medieval and modern history whereas the Geography section covers world geography, Indian geography and environment & ecology. The General Science section covers Physics, Chemistry, Biology and Science & Technology.The questions covered in the book contain answers side by side to help aspirants evaluate themselves after attempting a certain number of questions. Also the questions asked in recent years’ General Studies examinations have been provided in the book with authentic and detailed solutions to help aspirants get an insight into the recent examination pattern and the types of questions asked therein. Each chapter in the book contains a variety of questions according to the latest pattern Assertion-Reason, Matching, Multi-Statements, Arrangements, Pairing, etc. Also more than 500 questions based on Current Affairs have been provided in the book to give an additional advantage to the aspirants.As the book contains ample number of objective questions which have been designed for students of various competitive examinations, it for sure will act as the best preparation material for general studies for UPSC (CSAT), State PCS, CDS, NDA, etc.
