The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-07
The McGraw-Hill 36-Hour Course: Online Marketing

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  • Author: Lorrie Thomas
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071750394
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course Product Development

2010-12-10
The McGraw-Hill 36-Hour Course Product Development

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  • Author: Andrea Belz
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746145
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Operations Management

2010-09-17
The McGraw-Hill 36-Hour Course: Operations Management

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  • Author: Linda Brennan
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746137
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

Smarter, Faster, Cheaper

2010-11-18
Smarter, Faster, Cheaper

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  • Author: David Siteman Garland
  • Publisher: John Wiley & Sons
  • ISBN: 047093381X
  • Category : Business & Economics
  • Languages : en
  • Pages : 182

Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

Social Media Engagement For Dummies

2013-05-23
Social Media Engagement For Dummies

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  • Author: Aliza Sherman
  • Publisher: John Wiley & Sons
  • ISBN: 1118530233
  • Category : Business & Economics
  • Languages : en
  • Pages : 384

Put "engage" front and center in your social media marketingengagement strategies! When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing. Helps you build and foster social media relationships withpotential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--andmake things happen Explores the fundamentals, especially for do-it-yourselfsmall-business owners and marketers Covers building trust and credibility, creating connections,encouraging sharing, using social networks to engage, using emailmarketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connectto followers, convert them to customers, turn them into evangelistsfor your company, and boost your bottom line!

The McGraw-Hill 36-Hour Course: Lean Six Sigma

2012-05-04
The McGraw-Hill 36-Hour Course: Lean Six Sigma

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  • Author: Sheila Shaffie
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750851
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Use your next three-day weekend to develop valuable Lean Six Sigma skills With the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma. Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and trainers, put you on the fast track to Lean Six Sigma expertise. Featuring a detailed overview of Lean and Six Sigma methodologies and case studies that demonstrate how to incorporate these principles, this guide will teach you how to: Deliver consistent customer service Reduce operational cost and risk Build and sustain a culture of continuous improvement Complete with exercises, self-tests, and an online final exam, The McGraw-Hill 36-Hour Course: Lean Six Sigma lets you energize your organization with the power of today’s biggest breakthrough in business process improvement.

The McGraw-Hill 36-hour Accounting Course

1993
The McGraw-Hill 36-hour Accounting Course

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  • Author: Robert L. Dixon
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780070170933
  • Category : Business & Economics
  • Languages : en
  • Pages : 472

The book that has made accounting accessible to tens of thousands of managers--in just 36 hours of self-paced study--is back in a new edition that guides readers over the altered business terrain of the '90s. Features an array of learning enhancements, including a study plan, self-tests, a 100-question final exam, and more. 12 illustrations.

Marketing Demystified

2010-08-06
Marketing Demystified

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  • Author: Donna Anselmo
  • Publisher: McGraw Hill Professional
  • ISBN: 0071737189
  • Category : Business & Economics
  • Languages : en
  • Pages : 400

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

The McGraw-Hill 36-Hour Course: Project Management, Second Edition

2010-09-17
The McGraw-Hill 36-Hour Course: Project Management, Second Edition

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  • Author: Helen S. Cooke
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750428
  • Category : Business & Economics
  • Languages : en
  • Pages : 400

Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.

The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

2010-08-06
The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

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  • Author: Jack Cummings
  • Publisher: McGraw Hill Professional
  • ISBN: 0071743766
  • Category : Business & Economics
  • Languages : en
  • Pages : 368

A complete curriculum for profiting in today's tough market! Opportunities abound in the real estate market. In order to find the best investments, though, you need to understand the changes brought on by the turbulence of recent years. Bringing you completely up to date on today's market, The McGraw-Hill 36-Hour Course: Real Estate Investing offers a fast-paced but thorough and well-rounded education on profiting in real estate. Revealing secrets previously reserved for industry insiders, veteran Jack Cummings offers the knowledge you need to get moving right away. This three-day "crash course" provides checklists and proven insider tips on how to: spot the hot properties of tomorrow calculate potential profits before investing increase property values make offers and counteroffers find the best sources of financing Get tips and advice from a true industry insider and start building your fortune now with The McGraw-Hill 36-Hour Course: Real Estate Investing.