The McGraw-Hill 36-Hour Course: Online Marketing

2011-01-07
The McGraw-Hill 36-Hour Course: Online Marketing

PDF The McGraw-Hill 36-Hour Course: Online Marketing Download

  • Author: Lorrie Thomas
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071750394
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

The McGraw-Hill 36-Hour Course Product Development

2010-12-10
The McGraw-Hill 36-Hour Course Product Development

PDF The McGraw-Hill 36-Hour Course Product Development Download

  • Author: Andrea Belz
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746145
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.

The McGraw-Hill 36-Hour Course: Operations Management

2010-09-17
The McGraw-Hill 36-Hour Course: Operations Management

PDF The McGraw-Hill 36-Hour Course: Operations Management Download

  • Author: Linda Brennan
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746137
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now!

The McGraw-Hill 36-Hour Course: Lean Six Sigma

2012-05-04
The McGraw-Hill 36-Hour Course: Lean Six Sigma

PDF The McGraw-Hill 36-Hour Course: Lean Six Sigma Download

  • Author: Sheila Shaffie
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750851
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Use your next three-day weekend to develop valuable Lean Six Sigma skills With the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma. Sheila Shaffie and Shahbaz Shahbazi, leading Six Sigma experts and trainers, put you on the fast track to Lean Six Sigma expertise. Featuring a detailed overview of Lean and Six Sigma methodologies and case studies that demonstrate how to incorporate these principles, this guide will teach you how to: Deliver consistent customer service Reduce operational cost and risk Build and sustain a culture of continuous improvement Complete with exercises, self-tests, and an online final exam, The McGraw-Hill 36-Hour Course: Lean Six Sigma lets you energize your organization with the power of today’s biggest breakthrough in business process improvement.

The McGraw-Hill 36-hour Marketing Course

1990
The McGraw-Hill 36-hour Marketing Course

PDF The McGraw-Hill 36-hour Marketing Course Download

  • Author: Jeffrey L. Seglin
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780070560635
  • Category : Marketing
  • Languages : en
  • Pages : 226

The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

2010-08-06
The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition

PDF The McGraw-Hill 36-Hour Course: Real Estate Investing, Second Edition Download

  • Author: Jack Cummings
  • Publisher: McGraw Hill Professional
  • ISBN: 0071743766
  • Category : Business & Economics
  • Languages : en
  • Pages : 368

A complete curriculum for profiting in today's tough market! Opportunities abound in the real estate market. In order to find the best investments, though, you need to understand the changes brought on by the turbulence of recent years. Bringing you completely up to date on today's market, The McGraw-Hill 36-Hour Course: Real Estate Investing offers a fast-paced but thorough and well-rounded education on profiting in real estate. Revealing secrets previously reserved for industry insiders, veteran Jack Cummings offers the knowledge you need to get moving right away. This three-day "crash course" provides checklists and proven insider tips on how to: spot the hot properties of tomorrow calculate potential profits before investing increase property values make offers and counteroffers find the best sources of financing Get tips and advice from a true industry insider and start building your fortune now with The McGraw-Hill 36-Hour Course: Real Estate Investing.

The McGraw-Hill 36-hour Accounting Course

1993
The McGraw-Hill 36-hour Accounting Course

PDF The McGraw-Hill 36-hour Accounting Course Download

  • Author: Robert L. Dixon
  • Publisher: McGraw-Hill Companies
  • ISBN: 9780070170933
  • Category : Business & Economics
  • Languages : en
  • Pages : 472

The book that has made accounting accessible to tens of thousands of managers--in just 36 hours of self-paced study--is back in a new edition that guides readers over the altered business terrain of the '90s. Features an array of learning enhancements, including a study plan, self-tests, a 100-question final exam, and more. 12 illustrations.

The McGraw-Hill 36-Hour Course: Project Management, Second Edition

2010-09-17
The McGraw-Hill 36-Hour Course: Project Management, Second Edition

PDF The McGraw-Hill 36-Hour Course: Project Management, Second Edition Download

  • Author: Helen S. Cooke
  • Publisher: McGraw Hill Professional
  • ISBN: 0071750428
  • Category : Business & Economics
  • Languages : en
  • Pages : 400

Schedule and coordinate projects seamlessly, start to finish! In today's ultracompetitive world of business, those in charge want results on time and on budget--and they're turning to project managers to deliver. Skilled project managers are in high demand, and the profession is growing at an unprecedented rate. The McGraw-Hill 36-Hour Course: Project Management, Second Edition, combines expert insight, advice based on realworld experience, and the latest developments into a single, concise package. In the span of 36 hours, you'll learn how to: Plan, launch, manage, and close projects Build the best team for each project Shape and drive a project using effective leadership Manage quality, costs, time, and risk Deploy the latest project management technologies Complete with chapter-ending self-tests and a comprehensive online final exam, The McGraw-Hill 36-Hour Course: Project Management, Second Edition, provides the guidance you need to manage any project under any conditions.

M: Advertising

2014-04-09
M: Advertising

PDF M: Advertising Download

  • Author: David H. Schaefer
  • Publisher: McGraw-Hill Education
  • ISBN: 9780078028960
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Blog, Inc.

2012-09-19
Blog, Inc.

PDF Blog, Inc. Download

  • Author: Joy Deangdeelert Cho
  • Publisher: Chronicle Books
  • ISBN: 1452107203
  • Category : Business & Economics
  • Languages : en
  • Pages : 187

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!