PDF The Fundamentals of Design Management Download
- Author: Kathryn Best
- Publisher: Bloomsbury Publishing
- ISBN: 1350034576
- Category : Design
- Languages : en
- Pages : 208
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.