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How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Flashback to the 1960s and 1970s and faster than you can say In-A-Gadda-Da-Vida, accompany Glen Keough as he is drilled by Dominican nuns, enlightened by a hippie father and loved by a grandmother who easily forgave his sins. In this coming of age memoir, Keough reminisces on a youth spent in Southern California with a band of boys who when freed from the constraints of Catholicism, partook in the forbidden fruits of the era. A time to trade marbles for marijuana and Johnny Western for Led Zeppelin. Such transactions come with a price as his best friend went on an acid trip he never returned from mentally. The author broods on a lost of innocence and how a gracious God could take away a sister so young with cancer. The Bogus Buzz shares a sensitive maturation process similar to the 1986 movie Stand By Me. It reflects on the coping mechanisms constructed to weather divorce, insecurity and the come hither look of the fish netted blonde two desks down.
For use in schools and libraries only. As one animal sits on another in an accumulating progression, the reader learns the sounds each animal makes.
Flashback to the 1960's and 1970's and faster than you can say "'In-A-Gadda-Da-Vida, '" accompany Glen Keough as he is drilled by Dominican nuns, enlightened by a hippie father and loved by a grandmother who easily forgave his sins. In this coming of age memoir, Keough reminisces on a youth spent in Southern California with a band of boys who when freed from the constraints of Catholicism, partook in the forbidden fruits of the era. A time to trade marbles for marijuana and Johnny Western for Led Zeppelin. Such transactions come with a price as his best friend went on an acid trip he never returned from mentally. The author broods on a lost of innocence and how a gracious God could take away a sister so young with cancer. "The Bogus Buzz" shares a sensitive maturation process similar to the 1986 movie "Stand By Me." It reflects on the coping mechanisms constructed to weather divorce, insecurity and the come hither look of the fish netted blonde two desks down.
I be boy. All bliss boy. All fine beat. All beau boy. Beautiful. "This stunning volume celebrates all things boy." -Publishers Weekly, starred review Famed author bell hooks brings us a tight, exuberant story that captures the essence and energy of what it means to be a boy. Chris Raschka's soulful illustrations buzz with a force that is the perfect match for these powerful words.
Why CliffsTestPrep Guides? Go with the name you know and trust Get the information you need--fast! Written by test prep specialists About the contents: Introduction * A description of the test and scoring * Strategies for all question types Part I: Analysis of Exam Areas * Multiple-choice questions and strategies for each domain * Essay questions, approaches, sample essays, and critiques for each domain * Case studies, approaches, sample essays, and evaluations Part II: Review of Key Concept and Assessments, plus a Glossary * Content specifications for all 4 domains * Review of key concepts and assessments, plus a glossary Part III: 2 Full-Length Practice Tests with Answers and Explanations Test Prep Essentials from the Experts at CliffsNotes?
Supermilk Inc. is a book representing what may become a new genre in fiction: animystic. A genre where our modern culture meets with a mystical perspective. It deals with ideas about responsibility and innovation in the technology young adults are so encompassed by today. Supermilk shows how far people may go with the right ideas and also how much trouble they may land in, through no fault of their own. Peter McPhee the protagonist, is resourceful, talented and ambitious. He works at a paperclip factory by day and by night he dabbles in electronics. His experiments with electrical boosters on the family farm's milking equipment, creating milk that turns the drinker into a cartoon. He goes everywhere with this technology, founding a church and opening a film studio where he makes cartoons. Unfortunately Peter’s old Boss figures out how to use the technology himself and soon Peter is required to answer for some of the mayhem and damage being created by maverick milk producers as well. Readers may consider how closely the book toes the line between fantasy and reality and how closely that represents life as we now know it.
