The Advertising Solution

The Advertising Solution

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  • Author: Craig Simpson
  • Publisher: Entrepreneur Press
  • ISBN: 1613083513
  • Category : Business & Economics
  • Languages : en
  • Pages : 220

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.


Breakthrough Advertising

Breakthrough Advertising

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  • Author: Eugene Schwartz
  • Publisher:
  • ISBN: 9780998503509
  • Category :
  • Languages : en
  • Pages :


The Direct Mail Solution

The Direct Mail Solution

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  • Author: Craig Simpson
  • Publisher: Entrepreneur Press
  • ISBN: 1599185180
  • Category : Business & Economics
  • Languages : en
  • Pages : 250

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.


1001 Advertising Tips

1001 Advertising Tips

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  • Author: Luc Dupont
  • Publisher: Transcontinental
  • ISBN: 9780973835519
  • Category : Advertising
  • Languages : en
  • Pages : 0

Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services.


The Sticking Point Solution

The Sticking Point Solution

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  • Author: Jay Abraham
  • Publisher: ReadHowYouWant.com
  • ISBN: 1458778304
  • Category : Business & Economics
  • Languages : en
  • Pages : 354

Businesses can plateau, stall, OR stagnatewithout the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and ...


The 29% Solution

The 29% Solution

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  • Author: Ivan R. Misner
  • Publisher: Greenleaf Book Group
  • ISBN: 1929774540
  • Category : Business & Economics
  • Languages : en
  • Pages : 306

A guide to improving networking skills provides a self-assessment test and fifty-two weeks of exercises that assist in all aspects of networking.


Advertising

Advertising

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  • Author: Iain MacRury
  • Publisher: Routledge
  • ISBN: 1134530501
  • Category : Business & Economics
  • Languages : en
  • Pages : 337

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.


The 4% Solution

The 4% Solution

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  • Author: The Bush Institute
  • Publisher: Currency
  • ISBN: 0307986144
  • Category : Business & Economics
  • Languages : en
  • Pages : 370

Foreword by President George W. Bush With contributions from world renowned economists and Nobel prizewinners, The 4% Solution is a blueprint for restoring America’s economic health The United States is reaching a pivotal point in its economic history. Millions of Americans owe more on their homes than they are worth, long-term unemployment is alarmingly high, and the Congressional Budget Office is projecting a sustainable growth rate of only 2.3%—a full percentage point below the average for the past sixty years. Unless a turnaround comes quickly, the United States could be mired in debt for years to come and millions of Americans will be pushed to the sidelines of the economy. The 4% Solution offers clear and unflinching ideas on how to revive America’s economy. It sets a positive economic goal and asks some of the top economic minds on how to achieve it. With a focus on removing government constraints, The 4% Solution defines the policies that will allow Americans to save, invest, and create the jobs that the United States needs. The 4% Solution draws on the best minds in the business, including five Nobel laureates: · Robert E. Lucas, Jr., on the history and future of economic growth · Gary S. Becker on why we need immigrants in order to grow · Edward Prescott on the cost (to growth) of the welfare state · Vernon Smith on why housing leads us into and out of recessions · Myron Scholes on why we need to innovate in order to grow the economy


The Smart Solution Book

The Smart Solution Book

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  • Author: David Cotton
  • Publisher: Pearson UK
  • ISBN: 1292142324
  • Category : Business & Economics
  • Languages : en
  • Pages : 229

The Smart Solution Book explains each tool in detail – what it is, when and how to use it, its strengths and its limitations. The tools range from quick fixes, which can be used by someone working alone, to large scale solutions which can be used by groups of 100 and more. You can also use the tools separately or in combination with each other. Frame problems so they can be solved Find a solution to even the most intractable problem Enjoy the process of problem solving, whether alone or in collaboration with others Become more creative in your thinking so that, over time, solutions begin to present themselves The Smart Solution Book will change your way of thinking about business problems: apply the techniques and see the solutions unfold. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.


The Co-marketing Solution

The Co-marketing Solution

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  • Author: Shawn Clark
  • Publisher: McGraw Hill Professional
  • ISBN: 9780658000065
  • Category : Business & Economics
  • Languages : en
  • Pages : 236

Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)