The Content Trap

2016-10-18
The Content Trap

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  • Author: Bharat Anand
  • Publisher: Random House Group
  • ISBN: 0812995384
  • Category : Business & Economics
  • Languages : en
  • Pages : 464

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

SUMMARY - The Content Trap: A Strategist’s Guide To Digital Change By Bharat Anand

2021-06-04
SUMMARY - The Content Trap: A Strategist’s Guide To Digital Change By Bharat Anand

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  • Author: Shortcut Edition
  • Publisher: Shortcut Edition
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 29

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how to think about content in the current economic context of "disruption" and how to leverage connections to succeed in the media and cultural industry. You will also discover that : media players are too inclined to react to the digital revolution by seeking to protect their content at all costs ; new technologies should not necessarily be seen as a threat and a potential replacement, but as a complement and an opportunity; connections are a key lever for success; even more than content, we need to be concerned about the service and experience we offer our users. The arrival of the Internet has caused a real upheaval, particularly in the media and cultural sector. New players have come to democratize access to content, thereby threatening existing industries. For these industries, it is very difficult to defend themselves, to control or anticipate these innovations, and a movement of withdrawal has been observed. Wanting at all costs to anticipate trends and protect content is not the solution. In a world in motion, certain major principles are much more valuable tools. This is the case of what the author calls "connections", which he considers too often neglected. *Buy now the summary of this book for the modest price of a cup of coffee!

Paid Attention

2015-04-03
Paid Attention

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  • Author: Faris Yakob
  • Publisher: Kogan Page Publishers
  • ISBN: 0749473614
  • Category : Business & Economics
  • Languages : en
  • Pages : 216

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

The Content Trap

2016-10-18
The Content Trap

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  • Author: Bharat Anand
  • Publisher: Random House India
  • ISBN: 9385990330
  • Category : Literary Collections
  • Languages : en
  • Pages : 464

Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the con¬tent business. But that comes with risks that Bharat Anand teaches us to recognize and navigate. Filled with conversations with key players and in-depth dis¬patches from the front lines of digital change, The Content Trap is an essential new playbook for navigat¬ing the turbulent waters in which we find ourselves.

Computer Organization and Design RISC-V Edition

2017-05-12
Computer Organization and Design RISC-V Edition

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  • Author: David A. Patterson
  • Publisher: Morgan Kaufmann
  • ISBN: 0128122765
  • Category : Computers
  • Languages : en
  • Pages : 696

The new RISC-V Edition of Computer Organization and Design features the RISC-V open source instruction set architecture, the first open source architecture designed to be used in modern computing environments such as cloud computing, mobile devices, and other embedded systems. With the post-PC era now upon us, Computer Organization and Design moves forward to explore this generational change with examples, exercises, and material highlighting the emergence of mobile computing and the Cloud. Updated content featuring tablet computers, Cloud infrastructure, and the x86 (cloud computing) and ARM (mobile computing devices) architectures is included. An online companion Web site provides advanced content for further study, appendices, glossary, references, and recommended reading. Features RISC-V, the first such architecture designed to be used in modern computing environments, such as cloud computing, mobile devices, and other embedded systems Includes relevant examples, exercises, and material highlighting the emergence of mobile computing and the cloud

Merchants of Truth

2020-02-11
Merchants of Truth

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  • Author: Jill Abramson
  • Publisher: Simon & Schuster
  • ISBN: 1501123211
  • Category : Business & Economics
  • Languages : en
  • Pages : 544

Former executive editor of The New York Times and one of our most eminent journalists Jill Abramson provides a “valuable and insightful” (The Boston Globe) report on the disruption of the news media over the last decade, as shown via two legacy (The New York Times and The Washington Post) and two upstart (BuzzFeed and VICE) companies as they plow through a revolution that pits old vs. new media. “A marvelous book” (The New York Times Book Review), Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. “Abramson provides this deeply reported insider account of an industry fighting for survival. With a keen eye for detail and a willingness to interrogate her own profession, Abramson takes readers into the newsrooms and boardrooms of the legacy newspapers and the digital upstarts that seek to challenge their dominance” (Vanity Fair). We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers. Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. “One of the best takes yet on journalism’s changing fortunes” (Publishers Weekly, starred review), Abramson’s book points us to the future.

Vessel Health and Preservation: The Right Approach for Vascular Access

2019-06-10
Vessel Health and Preservation: The Right Approach for Vascular Access

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  • Author: Nancy L. Moureau
  • Publisher: Springer
  • ISBN: 3030031497
  • Category : Medical
  • Languages : en
  • Pages : 303

This Open access book offers updated and revised information on vessel health and preservation (VHP), a model concept first published in poster form in 2008 and in JVA in 2012, which has received a great deal of attention, especially in the US, UK and Australia. The book presents a model and a new way of thinking applied to vascular access and administration of intravenous treatment, and shows how establishing and maintaining a route of access to the bloodstream is essential for patients in acute care today. Until now, little thought has been given to an intentional process to guide selection, insertion and management of vascular access devices (VADs) and by default actions are based on crisis management when a quickly selected VAD fails. The book details how VHP establishes a framework or pathway model for each step of the patient experience, intentionally guiding, improving and eliminating risk when possible. The evidence points to the fact that reducing fragmentation, establishing a pathway, and teaching the process to all stakeholders reduces complications with intravenous therapy, improves efficiency and diminishes cost. As such this book appeals to bedside nurses, physicians and other health professionals.

Smart cities

Smart cities

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  • Author: Netexplo
  • Publisher: UNESCO Publishing
  • ISBN: 9231003178
  • Category :
  • Languages : en
  • Pages : 344

The Two Most Important Days

2017-12-26
The Two Most Important Days

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  • Author: Sanjiv Chopra
  • Publisher: Thomas Dunne Books
  • ISBN: 1250119375
  • Category : Self-Help
  • Languages : en
  • Pages : 288

What are the two most important days in your life? "The day you are born and the day you find out why," Mark Twain famously wrote. The search for happiness is hardwired in our DNA. It transcends age, gender, geography, vocation, and personal circumstances. But how do you achieve it? Through inspirational storytelling, scientific evidence, practical advice, captivating exercises, and poetry, Dr. Sanjiv Chopra and Gina Vild present a powerful message that shows you how to achieve happiness no matter the challenges and stumbling blocks you face along the way. They also reveal the best way to be happy: Discover and live your life’s purpose. It’s a sure path to human flourishing. In fact, you may be surprised to learn that living with purpose can even add years to your life. Do you know your life’s purpose? This book offers a path to discovering it by illuminating the value of gratitude, forgiveness, meditation, music, friendship and so much more. It will set you on the right path and spark sustained happiness, joy and bliss.

Hacks for Life and Career

2021-01-14
Hacks for Life and Career

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  • Author: Sandeep Das
  • Publisher: Sage Publications Pvt. Limited
  • ISBN: 9789353885519
  • Category : Business & Economics
  • Languages : en
  • Pages :

A book to help today's millennials hack their way through their careers and professional lives.