Strategic Copy Editing

Strategic Copy Editing

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  • Author: John Russial
  • Publisher: Guilford Press
  • ISBN: 9781572309265
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 292

This pragmatic text helps students master the craft of copy editing--including both the editing skills and the "people skills" essential to professional success. Experienced newspaper copy editor and professor John Russial covers the fundamentals and more: how to edit for grammar, punctuation, usage, and style; attend to broader issues of fairness and focus; develop strong headlines and other display elements; and work collaboratively with reporters, other editors, and designers. Special attention is given to the copy editor's role as critical thinker and coach as well as resident wordsmith. Throughout, proven editing strategies are explained and numerous concrete examples and practical tips offered.


UX Strategy

UX Strategy

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  • Author: Jaime Levy
  • Publisher: "O'Reilly Media, Inc."
  • ISBN: 1449373011
  • Category : Business & Economics
  • Languages : en
  • Pages : 312

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics


The Subversive Copy Editor

The Subversive Copy Editor

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  • Author: Carol Fisher Saller
  • Publisher: University of Chicago Press
  • ISBN: 0226734102
  • Category : Reference
  • Languages : en
  • Pages : 151

Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.


Choosing Yiddish

Choosing Yiddish

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  • Author: Hannah S. Pressman
  • Publisher: Wayne State University Press
  • ISBN: 0814337996
  • Category : Foreign Language Study
  • Languages : en
  • Pages : 596

Students and teachers of Yiddish studies will enjoy this innovative collection.


The Copyeditor's Handbook

The Copyeditor's Handbook

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  • Author: Amy Einsohn
  • Publisher: Univ of California Press
  • ISBN: 9780520932562
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 580

The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions. This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).


The Copyeditor's Workbook

The Copyeditor's Workbook

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  • Author: Erika Buky
  • Publisher: University of California Press
  • ISBN: 0520294351
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 382

The Copyeditor’s Workbook—a companion to the indispensable Copyeditor’s Handbook, now in its fourth edition—offers comprehensive and practical training for both aspiring and experienced copyeditors. Exercises of increasing difficulty and length, covering a range of subjects, enable you to advance in skill and confidence. Detailed answer keys offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively with authors and clients. The exercises provide an extensive workout in the knowledge and skills required of contemporary editors. Features and benefits Workbook challenges editors to build their skills and to use new tools. Exercises vary and increase in difficulty and length, allowing users to advance along the way. Answer keys illustrate several techniques for marking copy, including marking PDFs and hand marking hard copy. Book includes access to online exercises available for download.


Almost Missed You

Almost Missed You

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  • Author: Jessica Strawser
  • Publisher: St. Martin's Press
  • ISBN: 1250107628
  • Category : Fiction
  • Languages : en
  • Pages : 319

"A skillful, insightful debut: a deft exploration of the mysteries of marriage, the price we pay for our secrets, and just how easy it is to make the worst choices imaginable." —Chris Bohjalian, New York Times bestselling author of The Sandcastle Girls and Midwives "An emotional powerhouse of a novel." —Garth Stein, New York Times bestselling author of A Sudden Light and The Art of Racing in the Rain Violet and Finn were “meant to be,” said everyone, always. They ended up together by the hands of fate aligning things just so. Three years into their marriage, they have a wonderful little boy, and as the three of them embark on their first vacation as a family, Violet can’t help thinking that she can’t believe her luck. Life is good. So no one is more surprised than she when Finn leaves her at the beach—just packs up the hotel room and disappears. And takes their son with him. Violet is suddenly in her own worst nightmare, and faced with the knowledge that the man she’s shared her life with, she never really knew at all. Caitlin and Finn have been best friends since way back when, but when Finn shows up on Caitlin’s doorstep with the son he’s wanted for kidnapping, demands that she hide them from the authorities, and threatens to reveal a secret that could destroy her own family if she doesn’t, Caitlin faces an impossible choice. As the suspenseful events unfold through alternating viewpoints of Violet, Finn and Caitlin, Jessica Strawser's Almost Missed You is a page turning story of a mother’s love, a husband’s betrayal, connections that maybe should have been missed, secrets that perhaps shouldn’t have been kept, and spaces between what’s meant to be and what might have been.


The Copywriter's Toolkit

The Copywriter's Toolkit

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  • Author: Margo Berman
  • Publisher: John Wiley & Sons
  • ISBN: 1444360817
  • Category : Social Science
  • Languages : en
  • Pages : 400

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos


Making Sense of 'Show, Don't Tell'

Making Sense of 'Show, Don't Tell'

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  • Author: Louise Harnby
  • Publisher: Independently Published
  • ISBN:
  • Category :
  • Languages : en
  • Pages : 94

This fiction-editing guide shows authors and editors how to recognize shown and told prose, and avoid unnecessary exposition. Louise Harnby, a fiction editor, writer and course developer, teaches you how to identify stylistic problems and craft solutions that weave showing and telling together, and understand why there's no place for 'don't tell' in strong writing. Topics include: Shown and told prose in different scenarios; the relevance of viewpoint; when exposition serves story and deepens character; and tools that help writers add texture.


Making Pearls From Grit

Making Pearls From Grit

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  • Author: Isla Aitken
  • Publisher:
  • ISBN: 9781838494209
  • Category :
  • Languages : en
  • Pages : 242

This book contains several black and white illustrations and also links to useful charities and organisations.