Show Me, Don't Tell Me

Show Me, Don't Tell Me

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  • Author: Dave Holston
  • Publisher: HOW Books
  • ISBN: 1440338973
  • Category : Design
  • Languages : en
  • Pages : 224

A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.


Understanding Show, Don't Tell: And Really Getting It

Understanding Show, Don't Tell: And Really Getting It

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  • Author: Janice Hardy
  • Publisher: Fiction University Press
  • ISBN: 9780991536436
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 136

This book looks at what affects told prose and when telling is the right thing to do. It also explores aspects of writing that aren't technically telling, but are connected to told prose and can make prose feel told, such as infodumps, description, and backstory.


Don't Tell Me to Wait

Don't Tell Me to Wait

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  • Author: Kerry Eleveld
  • Publisher: Basic Books
  • ISBN: 0465073492
  • Category : Political Science
  • Languages : en
  • Pages : 369

From an award-winning political journalist, the story of how LGBT activists pushed Obama to embrace gay rights -- transforming his presidency in the process Gay rights has been a defining progressive issue of Barack Obama's presidency: Congress repealed Don't Ask, Don't Tell in 2010 with his strong support, and in 2011, he instructed his Justice Department to stop defending the Defense of Marriage Act, helping to pave the way for a series of Supreme Court decisions that ultimately legalized same-sex marriage nationwide. This rapid succession of victories is astonishing by any measure -- and is especially incredible considering that when Obama first took office he, like many politicians, still viewed gay rights as politically toxic. In 2008, for instance, he opposed full marital rights for same-sex couples, calling marriage a "sacred union" between a man and a woman. It wasn't until 2012, in the heat of his reelection campaign, that Obama finally embraced marriage equality. In Don't Tell Me to Wait, former Advocate reporter Kerry Eleveld shows that Obama's transformation from cautious gradualist to gay rights champion was the result of intense pressure from lesbian, gay, bisexual, and transgender activists. These men and women changed the conversation issue by issue, pushing the president and the country toward greater freedom for LGBT Americans. Drawing on years of research and reporting, Eleveld tells the dramatic story of the fight for gay rights in America, detailing how activists pushed the president to change his mind, turned the tide of political opinion, and set the nation on course to finally embrace LGBT Americans as full citizens of this country. With unprecedented access and unparalleled insights, Don't Tell Me to Wait captures a critical moment in American history and demonstrates the power of activism to change the course of a presidency-and a nation.


Writing Irresistible Kidlit

Writing Irresistible Kidlit

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  • Author: Mary Kole
  • Publisher: Penguin
  • ISBN: 1599635763
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 305

Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.


Wired for Story

Wired for Story

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  • Author: Lisa Cron
  • Publisher: Ten Speed Press
  • ISBN: 1607742454
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 274

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.


Creative Strategy and the Business of Design

Creative Strategy and the Business of Design

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  • Author: Douglas Davis
  • Publisher: Simon and Schuster
  • ISBN: 1440341559
  • Category : Design
  • Languages : en
  • Pages : 208

"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.


Don't Tell, Don't Tell, Don't Tell

Don't Tell, Don't Tell, Don't Tell

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  • Author: Liane Shaw
  • Publisher: Second Story Press
  • ISBN: 1927583993
  • Category : Juvenile Fiction
  • Languages : en
  • Pages : 186

Sixteen-year-old Frederick has a lot of rules for himself. Like if someone calls him Freddy he doesn't have to respond; he only wears shirts with buttons and he hates getting dirty. His odd behavior makes him an easy target for the "Despisers" at school, but he's gotten used to eating lunch alone in the Reject Room. Angel, in tenth grade but already at her sixth school, has always had a hard time making friends because her family moves around so much. Frederick is different from the other kids she's met - he's annoyingly smart, but refreshingly honest - and since he's never had a real friend before, she decides to teach him all her rules of friendship. But after Angel makes a rash decision and disappears, Frederick is called in for questioning by the police and is torn between telling the truth and keeping his friend's secret. Her warning to him - don't tell, don't tell, don't tell - might have done more harm than good.


Don't Tell Me What to Do

Don't Tell Me What to Do

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  • Author: Dina Del Bucchia
  • Publisher: arsenal pulp press
  • ISBN: 1551527022
  • Category : Fiction
  • Languages : en
  • Pages : 164

These funny, strange stories are populated by people trying to find ways to relate to the real world. Sometimes they succeed and sometimes they fail, and sometimes they end up in a slapstick sex scene that climaxes with a broken table. The book embraces characters who are flawed, emotional, and who care too much about things that are ridiculous.


Show, Don't Tell

Show, Don't Tell

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  • Author: Sandra Gerth
  • Publisher:
  • ISBN: 9783955337506
  • Category : Authorship
  • Languages : en
  • Pages : 112

"Show, don't tell is probably the single most-important piece of advice given to writers. But many writers struggle to understand this powerful principle or have difficulty applying it to their own work. Even experienced authors sometimes don't grasp the finer nuances of showing and telling. In this book, Sandra Gerth draws on her experience as an editor and best-selling author to show you how to show and tell you when to tell. Each chapter includes concrete examples and exercises that will hone your writing skills." - Back Cover


Show Don’t Tell

Show Don’t Tell

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  • Author: William Noble
  • Publisher: The Write Thought, Inc
  • ISBN: 0981890857
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 209

If one hears one thing from every single writing instructor it’s, “Show, don’t tell.” “Don’t tell us he’s afraid of losing her, show us!” “Don’t tell us it’s a richly decorated room, show us!” “Don’t tell us the Russian tundra is cold, show us!” Easier said than done, and no one ever wrote a book on how to do it, that is until William Noble wrote this classic work a decade ago. From the use of dialogue to employing melodrama to developing incidents and anecdotes, Show Don’t Tell explains how to entertain your readers instead of lecturing to them. Written in Noble’s absorbing voice, Show Don’t Tell illustrates how to develop a dramatic framework using similes and metaphors, a focused point of view, steady pacing, increasing tension, and an appeal to the senses to create solid dramatic impact. In other words, how to show, not tell! Perfect for novelists, short story writers, and those interested in writing creative nonfiction.