Search Engines

Search Engines

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  • Author: Bruce Croft
  • Publisher: Pearson Higher Ed
  • ISBN: 0133001598
  • Category : Computers
  • Languages : en
  • Pages : 547

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Search Engines: Information Retrieval in Practice is ideal for introductory information retrieval courses at the undergraduate and graduate level in computer science, information science and computer engineering departments. It is also a valuable tool for search engine and information retrieval professionals. Written by a leader in the field of information retrieval, Search Engines: Information Retrieval in Practice , is designed to give undergraduate students the understanding and tools they need to evaluate, compare and modify search engines. Coverage of the underlying IR and mathematical models reinforce key concepts. The book’s numerous programming exercises make extensive use of Galago, a Java-based open source search engine.


Understanding Search Engines

Understanding Search Engines

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  • Author: Michael W. Berry
  • Publisher: SIAM
  • ISBN: 9780898718164
  • Category : Computers
  • Languages : en
  • Pages : 134

The second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines and emphasizing the important role that applied mathematics can play in improving information retrieval. The authors discuss important data structures, algorithms, and software as well as user-centered issues such as interfaces, manual indexing, and document preparation. Readers will find that the second edition includes significant changes that bring the text up to date on current information retrieval methods. For example, the authors have added a completely new chapter on link-structure algorithms used in search engines such as Google, and the chapter on user interface has been rewritten to specifically focus on search engine usability. To reflect updates in the literature on information retrieval, the authors have added new recommendations for further reading and expanded the bibliography. In addition, the index has been updated and streamlined to make it more reader friendly.


Academic Search Engines

Academic Search Engines

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  • Author: Jose Luis Ortega
  • Publisher: Elsevier
  • ISBN: 1780634722
  • Category : Business & Economics
  • Languages : en
  • Pages : 221

Academic Search Engines intends to run through the current panorama of the academic search engines through a quantitative approach that analyses the reliability and consistence of these services. The objective is to describe the main characteristics of these engines, to highlight their advantages and drawbacks, and to discuss the implications of these new products in the future of scientific communication and their impact on the research measurement and evaluation. In short, Academic Search Engines presents a summary view of the new challenges that the Web set to the scientific activity through the most novel and innovative searching services available on the Web. - This is the first approach to analyze search engines exclusively addressed to the research community in an integrative handbook. The novelty, expectation and usefulness of many of these services justify their analysis - This book is not merely a description of the web functionalities of these services; it is a scientific review of the most outstanding characteristics of each platform, discussing their significance to the scholarly communication and research evaluation - This book introduces an original methodology based on a quantitative analysis of the covered data through the extensive use of crawlers and harvesters which allow going in depth into how these engines are working. Beside of this, a detailed descriptive review of their functionalities and a critical discussion about their use for scientific community is displayed


Understanding Search Engines

Understanding Search Engines

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  • Author: Dirk Lewandowski
  • Publisher: Springer Nature
  • ISBN: 3031227891
  • Category : Computers
  • Languages : en
  • Pages : 297

This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective. After a general introduction to the topic, two foundational chapters present how search tools can cover the Web’s content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search. With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.


An Introduction to Search Engines and Web Navigation

An Introduction to Search Engines and Web Navigation

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  • Author: Mark Levene
  • Publisher: John Wiley & Sons
  • ISBN: 1118060342
  • Category : Computers
  • Languages : en
  • Pages : 384

This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.


Search Engines for the World Wide Web

Search Engines for the World Wide Web

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  • Author: Alfred Glossbrenner
  • Publisher: Peachpit Press
  • ISBN: 020173401X
  • Category : Computers
  • Languages : en
  • Pages : 347

Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing advanced features and query terminology for each.


Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies

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  • Author: Bruce Clay
  • Publisher: John Wiley & Sons
  • ISBN: 0470495383
  • Category : Business & Economics
  • Languages : en
  • Pages : 771

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.


Search Engine Advertising

Search Engine Advertising

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  • Author: Catherine Seda
  • Publisher: New Riders
  • ISBN: 9780735713994
  • Category : Business & Economics
  • Languages : en
  • Pages : 372

Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories.


Web Search Engine Research

Web Search Engine Research

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  • Author: Dirk Lewandowski
  • Publisher: Emerald Group Publishing
  • ISBN: 1780526377
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 337

Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.


Search Engine Optimization For Dummies

Search Engine Optimization For Dummies

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  • Author: Peter Kent
  • Publisher: John Wiley & Sons
  • ISBN: 1118052382
  • Category : Computers
  • Languages : en
  • Pages : 392

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!