Principled Selling

2012-10-03
Principled Selling

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  • Author: David Tovey
  • Publisher: Kogan Page Publishers
  • ISBN: 0749466588
  • Category : Business & Economics
  • Languages : en
  • Pages : 264

Because buyer behaviour has changed and buyers now trust social media and personal recommendations more than salespeople, companies need to respond to this new reality to acquire customers. Principled Selling discusses the skills and behaviours needed to win customers, build relationships and retain existing ones. It offers a different, more effective approach based on the premise that if you want more sales, stop 'selling' and focus on building long-term, profitable relationships. Readers will learn to avoid cold calling and generate meetings; develop relationships built on trust to maintain customer loyalty; sell services in ways clients appreciate; sustain long-term sales growth and incorporate social media into an effective business development strategy. With a foreword from legendary sales expert and bestselling author Richard Denny, Principled Selling helps anyone involved in selling to align his or her techniques with customer expectations to get people to buy over and over again.

Principled Profit

2003
Principled Profit

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  • Author: Shel Horowitz
  • Publisher: A W M
  • ISBN: 9780961466664
  • Category : Business & Economics
  • Languages : en
  • Pages : 164

Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.

Heart and Sell

2017-02-20
Heart and Sell

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  • Author: Shari Levitin
  • Publisher: Red Wheel/Weiser
  • ISBN: 1632659271
  • Category : Business & Economics
  • Languages : en
  • Pages : 240

Are you making it difficult for your potential customers to buy from you? Today’s buyers are overloaded – overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process.” In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure – and alienating potential buyers in the process. How can you reconcile your need to meet sales targets with the customer’s desire for a heartfelt, authentic sales approach? Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach that will help you dramatically increase your sales—regardless of your level or industry. Discover the 7 Key Motivators that influence every decision your customer will make. Learn to align your sales process with how people buy—instead of fighting against it. Harness the power of the Linking Formula to create true urgency. Master the 10 Universal Truths so you can beat your sales quota without losing your soul. Understand the 6 Core Objections and how you can neutralize them. In a market where the right approach is key, Heart and Sell shows you how to blend the new science of selling with the heart of human connection to reach more prospects and consistently close more deals.

The Go-To Expert

2014-04-01
The Go-To Expert

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  • Author: Heather Townsend
  • Publisher: Pearson UK
  • ISBN: 1292014946
  • Category : Business & Economics
  • Languages : en
  • Pages : 303

Principled

2020-03-03
Principled

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  • Author: Paul Browning
  • Publisher: Univ. of Queensland Press
  • ISBN: 0702263869
  • Category : Education
  • Languages : en
  • Pages : 193

In the era of #metoo, &‘fake news' and &‘alternative facts' few would dispute that we face a global crisis around trust in the workplace and more broadly in society. When the CSIRO released its Australian National Outlook 2019, it identified trust as one of the future key challenges the nation faces in relation to governments, business, non-government organisations and the media. It is less likely that a company will be able to innovate and remain competitive if trust is low or absent. Prominent Australian educator Paul Browning faced this situation when the school he led became embroiled in The Royal Commission into Institutional Responses to Child Sexual Abuse. Principled draws on Browning's first-hand experience of navigating an organisation through this highly public ethical crisis and outlines the challenges he faced as a leader. Bringing together evidence-based research and over 20 years of management experience, Paul Browning offers timely advice on the 10 key practices that can help executives build and develop skills to become more trustworthy leaders.

ZenWise Selling

2004
ZenWise Selling

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  • Author: Lee Godden
  • Publisher: Telsius Publishing LLC
  • ISBN: 9780974007601
  • Category : Business & Economics
  • Languages : en
  • Pages : 232

Calmness, confidence, and mindfulness are three Zen values that this instructive sales handbook teaches business professionals to integrate into their customer relationships. Essential sales skills such as prospecting, maintaining strong customer service, and managing relationships are complemented by the philosophical tenets of Zen, which reveal how to succeed financially, grow personally, and connect with today's customers. Exploratory exercises and office meditations help professionals include mindfulness in their daily routine. The credibility, trust, and motivation gained by using Zen-based sales techniques offer salespeople, entrepreneurs, executives, and business managers sure methods for developing repeat and referral businesses and building customer relationships.

Christ-Centered Selling

2007-09
Christ-Centered Selling

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  • Author: John Labriola
  • Publisher: Tate Publishing
  • ISBN: 159886744X
  • Category : Selling
  • Languages : en
  • Pages : 206

A guide to working in the world without being consumed by it, "Christ-Centered Selling" is a scripture-based approach to selling-an approach yielding more prospects, peace and prosperity. Author John LaBriola brings readers to a deeper relationship with God through the practice of Christian principles at work with this unique guide to business, where a better relationship with self, others and God leads to satisfying business relationships and excellence in the workplace.

Neuro-Sell

2013-11-03
Neuro-Sell

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  • Author: Simon Hazeldine
  • Publisher: Kogan Page Publishers
  • ISBN: 0749469226
  • Category : Business & Economics
  • Languages : en
  • Pages : 232

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

Power and Principle

2007-06-26
Power and Principle

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  • Author: Joel E. Oestreich
  • Publisher: Georgetown University Press
  • ISBN: 9781589013902
  • Category : Political Science
  • Languages : en
  • Pages : 260

The UN Secretary-General, Kofi Annan, has instructed all UN specialized agencies and other affiliated organizations to consider how their work might advance the cause of human rights around the world. Many of these bodies have taken this call to heart, with a wide range of intergovernmental organizations (IGOs) trying to play a more active role in promoting human welfare. Power and Principle is a comparative study of how and why IGOs integrate human rights standards into their development operations. It focuses on the process of policy innovation in three UN-related IGOs: the UN Children's Fund (UNICEF,) the World Bank, and the World Health Organization (WHO). In his comprehensive analysis, Joel E. Oestreich uses case studies to demonstrate how their policies have evolved during the past two decades to reflect important human rights considerations. Drawing on interviews with dozens of staffers from IGOs, Oestreich creates a gripping narrative of the inner workings of these large bureaucracies. In each study he describes how the organization first became interested in human rights standards, how these standards were adopted as a priority, how the organization defined rights in the context of their work, and what a rights-based approach has meant in practice. The book argues that IGOs ought to be seen as capable of meaningful agency in international politics, and describes the nature of that agency. It concludes with an examination of these organizations and their ethical responsibilities as actors on the world stage.

Principled Leadership

2024-03-20
Principled Leadership

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  • Author: Kevin Dougherty
  • Publisher: McFarland
  • ISBN: 1476694818
  • Category : Business & Economics
  • Languages : en
  • Pages : 199

Among dozens of leadership theories, types, and styles, "principled leadership," is increasingly in demand as ethical crises plague more and more organizations and individuals. But despite strong consensus surrounding the need for principled leadership, there is little common understanding of it as an art and science. What exactly is principled leadership? How does it work? How does a leader practice it? What distinguishes it from other leadership types? What does it look like in action? How is principled leadership more than just individual principled behavior? This book answers these and more questions, introducing principled leadership theory and illustrating it through practical case studies. Principled leadership holds powerful, positive effects for leaders who practice its concepts.