Neuroscience For Dummies

2016-04-14

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Author: Frank Amthor
Publisher: John Wiley & Sons
ISBN: 1119224918
Category : Medical
Languages : en
Pages : 408

Get on the fast track to understanding neuroscience Investigating how your senses work, how you move, and how you think and feel, Neuroscience For Dummies, 2nd Edition is your straight-forward guide to the most complicated structure known in the universe: the brain. Covering the most recent scientific discoveries and complemented with helpful diagrams and engaging anecdotes that help bring the information to life, this updated edition offers a compelling and plain-English look at how the brain and nervous system function. Simply put, the human brain is an endlessly fascinating subject: it holds the secrets to your personality, use of language, memories, and the way your body operates. In just the past few years alone, exciting new technologies and an explosion of knowledge have transformed the field of neuroscience—and this friendly guide is here to serve as your roadmap to the latest findings and research. Packed with new content on genetics and epigenetics and increased coverage of hippocampus and depression, this new edition of Neuroscience For Dummies is an eye-opening and fascinating read for readers of all walks of life. Covers how gender affects brain function Illustrates why some people are more sensitive to pain than others Explains what constitutes intelligence and its different levels Offers guidance on improving your learning What is the biological basis of consciousness? How are mental illnesses related to changes in brain function? Find the answers to these and countless other questions in Neuroscience For Dummies, 2nd Edition

Neuroscience For Dummies

2012-01-03

PDF Neuroscience For Dummies Download

Author: Frank Amthor
Publisher: John Wiley & Sons
ISBN: 1118089685
Category : Science
Languages : en
Pages : 386

Get on the fast track to understanding neuroscience Research into the human brain has exploded in recent years, and neuroscience has become a major program at many universities and a required course for a wide range of studies. Neuroscience For Dummies tracks to an introductory neuroscience class, giving you an understanding of the brain's structure and function, as well as a look into the relationship between memory, learning, emotions, and the brain. Providing insight into the biology of mental illness and a glimpse at future treatments and applications of neuroscience, Neuroscience For Dummies is a fascinating read for students and general interest readers alike. The brain holds the secrets to our personalities, our use of language, our love of music, and our memories. Neuroscience For Dummies looks at how this complex structure works, according to the most recent scientific discoveries, illustrated by helpful diagrams and engaging anecdotes. Helpful diagrams and engaging anecdotes enhance material The latest scientific discoveries are sprinkled throughout Tracks to a typical introductory neuroscience class From how the brain works to how you feel emotions, Neuroscience For Dummies offers a comprehensive overview of the fascinating study of the human brain.

Neurobiology For Dummies

2014-04-14

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Author: Frank Amthor
Publisher: John Wiley & Sons
ISBN: 1118689313
Category : Medical
Languages : en
Pages : 425

The approachable, comprehensive guide to neurobiology Neurobiology rolls the anatomy, physiology, and pathology of the nervous system into one complex area of study. Neurobiology For Dummies breaks down the specifics of the topic in a fun, easy-to-understand manner. The book is perfect for students in a variety of scientific fields ranging from neuroscience and biology to pharmacology, health science, and more. With a complete overview of the molecular and cellular mechanisms of the nervous system, this complete resource makes short work of the ins and outs of neurobiology so you can understand the details quickly. Dive into this fascinating guide to an even more fascinating subject, which takes a step-by-step approach that naturally builds an understanding of how the nervous system ties into the very essence of human beings, and what that means for those working and studying in the field of neuroscience. The book includes a complete introduction to the subject of neurobiology. Gives you an overview of the human nervous system, along with a discussion of how it's similar to that of other animals Discusses various neurological disorders, such as strokes, Alzheimer's disease, Parkinson's disease, and schizophrenia Leads you through a point-by-point approach to describe the science of perception, including how we think, learn, and remember Neurobiology For Dummies is your key to mastering this complex topic, and will propel you to a greater understanding that can form the basis of your academic and career success.

Fundamentals of Computational Neuroscience

2010

PDF Fundamentals of Computational Neuroscience Download

Author: Thomas Trappenberg
Publisher: Oxford University Press
ISBN: 0199568413
Category : Mathematics
Languages : en
Pages : 417

The new edition of Fundamentals of Computational Neuroscience build on the success and strengths of the first edition. Completely redesigned and revised, it introduces the theoretical foundations of neuroscience with a focus on the nature of information processing in the brain.

Neuromarketing For Dummies

2013-07-29

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Author: Stephen J. Genco
Publisher: John Wiley & Sons
ISBN: 1118518977
Category : Business & Economics
Languages : en
Pages : 408

Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study consumers' brain responses toadvertising and media. Neuromarketing and the brain sciencesbehind it provide new ways to look at the age-oldquestion: why do consumers buy? NeuromarketingFor Dummies goes beyond the hype to explain thelatest findings in this growing and oftenmisunderstood field, and shows business owners andmarketers how neuromarketing really works and how theycan use it to their advantage. You'll get a firm grasp onneuromarketing theory and how it is impacting researchin advertising, in-store and online shopping,product and package design, and much more. Topicsinclude: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level ofadvertising or marketing, on any budget Practical techniques to help your customers develop bonds withyour products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic forbusiness owners, students, and marketers and offers practical waysit can be incorporated into your existing marketing plans.

Fundamentals of Cognitive Neuroscience

2018-03-14

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Author: Nicole M. Gage
Publisher: Academic Press
ISBN: 012803839X
Category : Medical
Languages : en
Pages : 564

Fundamentals of Cognitive Neuroscience: A Beginner's Guide, Second Edition, is a comprehensive, yet accessible, beginner’s guide on cognitive neuroscience. This text takes a distinctive, commonsense approach to help newcomers easily learn the basics of how the brain functions when we learn, act, feel, speak and socialize. This updated edition includes contents and features that are both academically rigorous and engaging, including a step-by-step introduction to the visible brain, colorful brain illustrations, and new chapters on emerging topics in cognition research, including emotion, sleep and disorders of consciousness, and discussions of novel findings that highlight cognitive neuroscience’s practical applications. Written by two leading experts in the field and thoroughly updated, this book remains an indispensable introduction to the study of cognition. Presents an easy-to-read introduction to mind-brain science based on a simple functional diagram linked to specific brain functions Provides new, up-to-date, colorful brain images directly from research labs Contains "In the News" boxes that describe the newest research and augment foundational content Includes both a student and instructor website with basic terms and definitions, chapter guides, study questions, drawing exercises, downloadable lecture slides, test bank, flashcards, sample syllabi and links to multimedia resources

The Leadership Brain For Dummies

2009-12-17

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Author: Marilee B. Sprenger
Publisher: John Wiley & Sons
ISBN: 0470600055
Category : Business & Economics
Languages : en
Pages : 360

Discover how scientific knowledge of the brain can make you a better leader Based upon the latest breakthroughs in neuroscience and advances in brain-based education, Leadership Brain For Dummies gives you the edge to influence, lead, and transform any team or organization. Drawing concrete connections between the growing scientific knowledge of the brain and leadership, this book gives you the skills to assess your strengths and weaknesses as a leader, adopt a style of leadership that suits your characteristics, determine the learning styles of individual employees, and conduct training sessions that can physically change brains. The author is an international educational neuroscience consultant and an adjunct professor, teaching brain-compatible strategies and memory courses. She is a member of the American Academy of Neurology, the Cognitive Neuroscience Society, and the Learning and Brain Society Leadership Brain For Dummies provides practical, hands-on guidance for applying the information to make you a better leader The Leadership Brain For Dummies positions current and aspiring leaders to be at the very top of their leadership game.

The Complete Idiot's Guide to Understanding the Brain

2002-07-01

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Author: Arthur Bard
Publisher: Penguin
ISBN: 144062576X
Category : Science
Languages : en
Pages : 364

You’re no idiot, of course. You know your own mind, but when it comes to understanding what’s really going on in your head—all those synapses! all those neurons!—you feel like you’re just about brain-dead. Don’t let it unnerve you! The Complete Idiot’s Guide® to Understanding the Brain proves that you don’t need to be a genius to be in the know—and gives you lots of fun stuff to think about, too. In this Complete Idiot’s Guide®, you get: • The history of human knowledge of the brain. • Insights into what causes brain disorders—and how best to treat them. • Thoughtful tips about the many different ways we learn new information. • Fascinating, little-known facts about the nervous system.

Training Your Brain For Dummies

2011-01-31

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Author: Tracy Packiam Alloway
Publisher: John Wiley & Sons
ISBN: 0470974494
Category : Health & Fitness
Languages : en
Pages : 291

Mastering the latest fitness craze-keeping your brain healthy at any age Judging from the worldwide popularity of the brain game, Nintendo DS, and such mind-bending puzzles as SuDoku and KenKen®, keeping one's mind as limber as an Olympic athlete is an international obsession. With forecasters predicting over a million people with dementia by 2025, today's young and senior population have a vested interest in keeping their grey matter in the pink for as long as possible. Training Your Brain For Dummies is an indispensable guide to every aspect of brain fitness-and keeping your mind as sharp, agile, and creative for as long as you can. Whether you want to hone your memory, manage stress and anxiety, or simply eat brain healthy food, this guide will help you build brain health into your everyday life. Includes verbal, numerical and memory games, brain games to play on the move, tips on the best day-to-day habits, and long-term mental fitness techniques Offers ten key brain training basics, tips on brain training through one's lifetime, and improving long- and short-term memory Includes advice on improving creativity, developing a positive mindset, and reaping the rewards of peace and quiet With tips on mind/body fitness, Training Your Brain For Dummies is a must-have guide for anyone, at any age, for keeping one's mind-and quality of life-in peak condition.

The Student's Guide to Cognitive Neuroscience

2015-02-11

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Author: Jamie Ward
Publisher: Psychology Press
ISBN: 1317586018
Category : Psychology
Languages : en
Pages : 549

Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated third edition of the best-selling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition. The book presents an up-to-date overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, memory, speech and language, hearing, numeracy, executive function, social and emotional behaviour and developmental neuroscience, as well as a new chapter on attention. Throughout, case studies, newspaper reports and everyday examples are used to help students understand the more challenging ideas that underpin the subject. In addition each chapter includes: Summaries of key terms and points Example essay questions Recommended further reading Feature boxes exploring interesting and popular questions and their implications for the subject. Written in an engaging style by a leading researcher in the field, and presented in full-color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference. The Student’s Guide to Cognitive Neuroscience, 3rd Edition is supported by a companion website, featuring helpful resources for both students and instructors.