PDF The Practical Magazine Download
- Author:
- Publisher:
- ISBN:
- Category : Industrial arts
- Languages : en
- Pages : 400
eBook downloads, eBook resources & eBook authors
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
#1 NEW YORK TIMES BESTSELLER • The incredible true story of survival and salvation that is the basis for two major motion pictures: Unbroken and Unbroken: Path to Redemption. “Extraordinarily moving . . . a powerfully drawn survival epic.”—The Wall Street Journal Hailed as the top nonfiction book of the year by Time magazine • Winner of the Los Angeles Times Book Prize for biography On a May afternoon in 1943, an Army Air Forces bomber crashed into the Pacific Ocean and disappeared, leaving only a spray of debris and a slick of oil, gasoline, and blood. Then, on the ocean surface, a face appeared. It was that of a young lieutenant, the plane’s bombardier, who was struggling to a life raft and pulling himself aboard. So began one of the most extraordinary odysseys of the Second World War. The lieutenant’s name was Louis Zamperini. In boyhood, he’d been a cunning and incorrigible delinquent, breaking into houses, brawling, and fleeing his home to ride the rails. As a teenager, he had channeled his defiance into running, discovering a prodigious talent that had carried him to the Berlin Olympics and within sight of the four-minute mile. But when war had come, the athlete had become an airman, embarking on a journey that led to his doomed flight, a tiny raft, and a drift into the unknown. Ahead of Zamperini lay thousands of miles of open ocean, leaping sharks, a foundering raft, thirst and starvation, enemy aircraft, and, beyond, a trial even greater. Driven to the limits of endurance, Zamperini would answer desperation with ingenuity; suffering with hope, resolve, and humor; brutality with rebellion. His fate, whether triumph or tragedy, would be suspended on the fraying wire of his will. Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit. Telling an unforgettable story of a man’s journey into extremity, Unbroken is a testament to the resilience of the human mind, body, and spirit.
Make your next beer your best beer with this revised and expanded version of the popular guide to homebrewing. Want to take total control of the beer-making process? Move beyond extract brewing and go all-grain. Richly illustrated and easy to follow, Homebrew Beyond the Basics explains it all, from grain selection and water chemistry to sour beers and wood aging, in a practical, approachable way. This updated edition includes information on new hop varieties and hopping techniques, probiotics, and quick-mixed culture fermentation. More than 20 sample recipes—from traditional parti-gyle stouts to a style-bending American wild ale—expertly guide you as you hone your skills and make better beer.
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Embrace off-grid green living with the bestselling classic guide to a more sustainable way of life, now with a brand new foreword from Hugh Fearnley-Whittingstall. John Seymour has inspired thousands to make more responsible, enriching, and eco-friendly choices with his advice on living sustainably. The New Complete Book of Self-Sufficiency offers step-by-step instructions on everything from chopping trees to harnessing solar power; from growing fruit and vegetables, and preserving and pickling your harvest, to baking bread, brewing beer, and making cheese. Seymour shows you how to live off the land, running your own smallholding or homestead, keeping chickens, and raising (and butchering) livestock. In a world of mass production, intensive farming, and food miles, Seymour's words offer an alternative: a celebration of the joy of investing time, labour, and love into the things we need. While we aren't all be able to move to the countryside, we can appreciate the need to eat food that has been grown ethically or create things we can cherish, using skills that have been handed down through generations. With refreshed, retro-style illustrations and a brand-new foreword by Hugh Fearnley-Whittingstall, this new edition of Seymour's classic title is a balm for anyone who has ever sought solace away from the madness of modern life.
Winner of the Guardian Children's Award and first in the highly acclaimed EXILES series. The Conroys are no ordinary family. For a start, they don't have a television. Nor are they allowed to keep pets. And Mr and Mrs Conroy never take their daughters - Ruth, Naomi, Rachel and Phoebe - on holiday. But then Mr and Mrs Conroy inherit £5000, and, to their daughters' dismay, decide to spend it redecorating the house over the summer. So the girls are packed off to Big Grandma's house for the holidays, where lots of chores and horribly long walks await them. At first it seems as though Big Grandma is determined to put a stop to any fun. But, being Conroys, the girls soon find novel ways to entertain themselves, and start having as many adventures and mishaps as usual . . . and after a while, even Big Grandma doesn't seem so bad . . .