PDF Investigating Business Communication and Technologies Download
- Author: Rhonda Rasmussen
- Publisher: Cambridge University Press
- ISBN: 1107688051
- Category : Juvenile Nonfiction
- Languages : en
- Pages : 401
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With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Based on the outcome of an extensive research project, this book features chapters based on original primary field research undertaken by academics & activists who have investigated situations within their own communities & countries.
Today, communication technology and computer engineering are intertwined, with advances in one field driving advances in the other, leading to the development of outstanding technologies. This book delves into the latest trends and breakthroughs in the areas of communication, Internet of things, cloud computing, big data, artificial intelligence, and machine learning. This book discusses challenges and opportunities that arise with the integration of communication technology and computer engineering. In addition, the book examines the ethical and social implications, including issues related to privacy, security, and digital divide and law. We have explored the future direction of these fields and the potential for further breakthroughs and innovations. The book is intended for a broad audience of undergraduate and graduate students, practicing engineers, and readers without a technical background who have an interest in learning about communication technology and computer engineering.
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
This book contains the collection of articles from the International Conference on “Building Competitiveness through Technology Enabled Business, Management and Leadership” held on February 9 & 10, 2024. This Distinguished Event was Meticulously Organized by The American School of Business Administration, The American College, Madurai, Tamil Nadu, India.
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.