Introducing Social Semiotics

2005
Introducing Social Semiotics

PDF Introducing Social Semiotics Download

  • Author: Theo Van Leeuwen
  • Publisher: Psychology Press
  • ISBN: 9780415249430
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 322

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Social Semiotics

1988
Social Semiotics

PDF Social Semiotics Download

  • Author: Robert Ian Vere Hodge
  • Publisher: Cornell University Press
  • ISBN: 9780801495151
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 300

A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Social Semiotics

2015-03-27
Social Semiotics

PDF Social Semiotics Download

  • Author: Thomas Hestbaek Andersen
  • Publisher: Routledge
  • ISBN: 1317447875
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 174

M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Introducing Multimodality

2016-03-22
Introducing Multimodality

PDF Introducing Multimodality Download

  • Author: Carey Jewitt
  • Publisher: Routledge
  • ISBN: 1317269780
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 231

This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Introducing Semiotics

2010
Introducing Semiotics

PDF Introducing Semiotics Download

  • Author: Paul Cobley
  • Publisher: Graphic Guides
  • ISBN: 9781848311855
  • Category : Semiotics
  • Languages : en
  • Pages : 0

Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Advancing Multimodal and Critical Discourse Studies

2017-09-08
Advancing Multimodal and Critical Discourse Studies

PDF Advancing Multimodal and Critical Discourse Studies Download

  • Author: Sumin Zhao
  • Publisher: Routledge
  • ISBN: 1315520990
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 214

As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Media Semiotics

1997
Media Semiotics

PDF Media Semiotics Download

  • Author: Jonathan Bignell
  • Publisher: Manchester University Press
  • ISBN: 9780719045011
  • Category : Mass media
  • Languages : en
  • Pages : 244

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Introduction to the Semiotics of the Text

2021-11-08
Introduction to the Semiotics of the Text

PDF Introduction to the Semiotics of the Text Download

  • Author: Gianfranco Marrone
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 3110688980
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 208

This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.

Signs in Use

2005-07-26
Signs in Use

PDF Signs in Use Download

  • Author: Jørgen Dines Johansen
  • Publisher: Routledge
  • ISBN: 1134505787
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 264

Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Photojournalism: A Social Semiotic Approach

2013-10-25
Photojournalism: A Social Semiotic Approach

PDF Photojournalism: A Social Semiotic Approach Download

  • Author: H. Caple
  • Publisher: Springer
  • ISBN: 1137314907
  • Category : Social Science
  • Languages : en
  • Pages : 237

This book explores the role of photographs in newspapers and online news, analyzing how meanings are made in images and exploring text-image relations, illustrated with authentic news stories from both print and online news outlets.