The Hidden Persuaders

The Hidden Persuaders

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  • Author: Vance Packard
  • Publisher: Ig Publishing
  • ISBN: 9780978843106
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.


Hidden Persuaders in Cocoa and Chocolate

Hidden Persuaders in Cocoa and Chocolate

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  • Author: Renata Januszewska
  • Publisher: Woodhead Publishing
  • ISBN: 0128154489
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 164

Hidden Persuaders of Cocoa and Chocolate: A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals provides an overview of the tastes, aromas and notes describing cocoa and chocolate. In addition to exploring tastes, aromas and notes, the book broadens the language for describing chocolate by relating tasting experiences to the process of pairing flavors. This resource, designed for both academics and those working in research and development, equips the reader to describe these attributes in a sensory language for the purposes of new product development or quality improvement. - Provides an overview of the tastes, aromas and notes describing cocoa and chocolate - Features scientific explanations of the volatile and non-volatile aspects of each flavor - Contains science-based categorization of taste, various aromas, trigeminal sensations and atypical flavors


The Persuaders

The Persuaders

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  • Author: James Garvey
  • Publisher: Icon Books Ltd
  • ISBN: 1848316984
  • Category : Social Science
  • Languages : en
  • Pages : 313

'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday Times Includes brand new material covering the US election and Brexit Every day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practised by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.


The Hidden Persuaders

The Hidden Persuaders

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  • Author: Kevin Tumlinson
  • Publisher: Happy Pants Books
  • ISBN:
  • Category : Fiction
  • Languages : en
  • Pages : 272

Fourteen members of Congress,abducted right from the Senate floor. For centuries the Jani have hidden among us, gathering artifacts of great historical significance, accumulating power, infiltrating the highest offices of governments around the world. The Jani have influenced history for nearly two millennia. Within the Order, a new faction arises: The Novensiles. Using the power and reach of the Jani, this new group wants to create a true new world order. And now they are accelerating their plans. When fourteen members of the Senate are abducted on live television signs point to the Jani. Doctor Dan Kotler and Agent Roland Denzel are called in to help find the Congresspeople and to uncover the plans of this hidden Order before they can use their influence to take dominion over the world. Influence is the currency of the Novensiles and the Jani. Kotler and Denzel may pay a higher price. THE HIDDEN PERSUADERS IS THE NINTH FULL-LENGTH NOVEL IN KEVIN TUMLINSON'S DAN KOLTER ARCHAEOLOGICAL THRILLERS


Vance Packard & American Social Criticism

Vance Packard & American Social Criticism

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  • Author: Daniel Horowitz
  • Publisher: Univ of North Carolina Press
  • ISBN: 9780807821411
  • Category : Biography & Autobiography
  • Languages : en
  • Pages : 406

Traces the influence of Packard's early life on his works on social criticism and notes his viewpoints in the context of a writer lacking academic affiliation


The Naked Society

The Naked Society

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  • Author: Vance Packard
  • Publisher: New York : D. McKay Company
  • ISBN:
  • Category : Liberty
  • Languages : en
  • Pages : 424

Examines the invasion of privacy in the United States by government, business, and education. Describes surveillance techniques and tools of investigative experts.


Pushing Cool

Pushing Cool

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  • Author: Keith Wailoo
  • Publisher: University of Chicago Press
  • ISBN: 022679427X
  • Category : History
  • Languages : en
  • Pages : 411

Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.


The Waste Makers

The Waste Makers

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  • Author: Vance Packard
  • Publisher: Ig Publishing
  • ISBN: 9781935439370
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of western society. It exposed the increasing commercialisation of American life, when people bought things they didn't need or want. It also highlighted the concept of planned obsolescence, the 'death date' built into products. This prescient study predicted the rise of consumer culture and features an introduction by bestselling author Bill McKibben.


Empire of Conspiracy

Empire of Conspiracy

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  • Author: Timothy Melley
  • Publisher: Cornell University Press
  • ISBN: 1501713000
  • Category : Social Science
  • Languages : en
  • Pages : 252

Why, Timothy Melley asks, have paranoia and conspiracy theory become such prominent features of postwar American culture? In Empire of Conspiracy, Melley explores the recent growth of anxieties about thought-control, assassination, political indoctrination, stalking, surveillance, and corporate and government plots. At the heart of these developments, he believes, lies a widespread sense of crisis in the way Americans think about human autonomy and individuality. Nothing reveals this crisis more than the remarkably consistent form of expression that Melley calls "agency panic"—an intense fear that individuals can be shaped or controlled by powerful external forces. Drawing on a broad range of forms that manifest this fear—including fiction, film, television, sociology, political writing, self-help literature, and cultural theory—Melley provides a new understanding of the relation between postwar American literature, popular culture, and cultural theory. Empire of Conspiracy offers insightful new readings of texts ranging from Joseph Heller's Catch-22 to the Unabomber Manifesto, from Vance Packard's Hidden Persuaders to recent addiction discourse, and from the "stalker" novels of Margaret Atwood and Diane Johnson to the conspiracy fictions of Thomas Pynchon, William Burroughs, Don DeLillo, and Kathy Acker. Throughout, Melley finds recurrent anxieties about the power of large organizations to control human beings. These fears, he contends, indicate the continuing appeal of a form of individualism that is no longer wholly accurate or useful, but that still underpins a national fantasy of freedom from social control.


Selling Fear

Selling Fear

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  • Author: Brigitte L. Nacos
  • Publisher: University of Chicago Press
  • ISBN: 0226567192
  • Category : Business & Economics
  • Languages : en
  • Pages : 259

The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Selling the Iraq war -- Preventing attacks against the homeland -- Preparing for the next attack -- Mass-mediated politics of counterterrorism -- Postscript. President Obama : underselling fear?