Handbook of Research on New Media Applications in Public Relations and Advertising

2020-08-07
Handbook of Research on New Media Applications in Public Relations and Advertising

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  • Author: Esiyok, Elif
  • Publisher: IGI Global
  • ISBN: 1799832031
  • Category : Business & Economics
  • Languages : en
  • Pages : 572

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

2015-02-28
Handbook of Research on Effective Advertising Strategies in the Social Media Age

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  • Author: Ta?k?ran, Nurdan Öncel
  • Publisher: IGI Global
  • ISBN: 1466681268
  • Category : Business & Economics
  • Languages : en
  • Pages : 509

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

New Media and Public Relations

2017
New Media and Public Relations

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  • Author: Sandra C. Duhé
  • Publisher: Peter Lang Incorporated, International Academic Publishers
  • ISBN: 9781433132735
  • Category : Internet in public relations
  • Languages : en
  • Pages : 0

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments.

The PR Agency Handbook

2018-03-26
The PR Agency Handbook

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  • Author: Regina M. Luttrell
  • Publisher: SAGE Publications
  • ISBN: 1506329047
  • Category : Business & Economics
  • Languages : en
  • Pages : 306

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

Advertising and Public Relations Research

2015-04-16
Advertising and Public Relations Research

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  • Author: Donald W. Jugenheimer
  • Publisher: Routledge
  • ISBN: 1317507363
  • Category : Business & Economics
  • Languages : en
  • Pages : 437

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

2022-05-13
Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce

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  • Author: Mentor, Dominic
  • Publisher: IGI Global
  • ISBN: 1668439980
  • Category : Business & Economics
  • Languages : en
  • Pages : 439

The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.

Handbook of Social Media Management

2013-05-28
Handbook of Social Media Management

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  • Author: Mike Friedrichsen
  • Publisher: Springer Science & Business Media
  • ISBN: 3642288979
  • Category : Business & Economics
  • Languages : en
  • Pages : 880

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Share This Too

2013-08-06
Share This Too

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  • Author: CIPR (Chartered Institute of Public Relations)
  • Publisher: John Wiley & Sons
  • ISBN: 1118676920
  • Category : Business & Economics
  • Languages : en
  • Pages : 341

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Handbook of Research on Narrative Advertising

2019-06-28
Handbook of Research on Narrative Advertising

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  • Author: Yilmaz, Recep
  • Publisher: IGI Global
  • ISBN: 1522597913
  • Category : Business & Economics
  • Languages : en
  • Pages : 400

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Handbook of Research on Digital Citizenship and Management During Crises

2021-11-12
Handbook of Research on Digital Citizenship and Management During Crises

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  • Author: Öngün, Erdem
  • Publisher: IGI Global
  • ISBN: 1799884236
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 440

Today, individuals and societies of the digital age are no longer constrained by conventional contexts, narratives, settings, and status; they are surrounded and guided by digital tools and applications leading to a digital revolution. That digital revolution changed the individual along with living styles and cultural and social relations among people. Moreover, these revolutionary changes and the increasing capabilities of smart devices have brought today's people a new kind of public sphere with questionable freedoms but also restraints in its digital dimensions. Now, it is possible to talk about the digital dimension and equivalence of all the concepts that are both individually and socially constructed in a new digital world. The Handbook of Research on Digital Citizenship and Management During Crises covers many different components engaged with digital world responsibilities. The authors assess the position, status, and reactions of the new citizen against future catastrophes. Covering topics such as epistemic divide, internet addiction, and new media technologies, this text serves as a cutting-edge resource for researchers, scholars, lawmakers, trainers, instructional designers, university libraries, professors, students, and academicians.