Handbook of Business Communication

2017-07-24
Handbook of Business Communication

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  • Author: Gerlinde Mautner
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 1614514860
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 712

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Write What You Mean

1969
Write What You Mean

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  • Author: Allen Weiss
  • Publisher:
  • ISBN:
  • Category :
  • Languages : en
  • Pages :

The IABC Handbook of Organizational Communication

2011-03-21
The IABC Handbook of Organizational Communication

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  • Author: Tamara Gillis
  • Publisher: John Wiley & Sons
  • ISBN: 1118016351
  • Category : Business & Economics
  • Languages : en
  • Pages : 484

The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.

Handbook of Business Communication

2017
Handbook of Business Communication

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  • Author: Gerlinde Mautner
  • Publisher: Walter de Gruyter
  • ISBN: 9781614516835
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

The Handbook of Communication Engagement

2018-04-27
The Handbook of Communication Engagement

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  • Author: Kim A. Johnston
  • Publisher: John Wiley & Sons
  • ISBN: 1119167515
  • Category : Business & Economics
  • Languages : en
  • Pages : 603

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

The McGraw-Hill Handbook of More Business Letters

1998-07-22
The McGraw-Hill Handbook of More Business Letters

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  • Author: Ann Poe
  • Publisher: McGraw Hill Professional
  • ISBN: 0071368787
  • Category : Business & Economics
  • Languages : en
  • Pages : 365

Over 300 time-saving model business letters! A virtual business-in-a--book, The McGraw-Hill Handbook of More Business Letters helps you smoothly and effectively handle just about any business scenario you'll ever encounter. From product announcements to responses to complaints. From hard-working sales letters to contract negotiations, nondisclosure agreements, requests for payment and scores more! Here are 300 new, time- and work-saving letters you can use to avoid procrastination and unprofessional delays. Author Ann Poe—who also wrote the popular McGraw-Hill Handbook of Business Letters,—puts even more useful, up-to-date information at your fingertips: *Suggestions on how to get the most from your computer *Guidance on form and style to make your letters, memos, and faxes look great *Tips for using e-mail to its best advantage *Advice on security and protecting private business information Get your copy today!

Handbook of Professional, Business & Technical Writing, and Communication and Journalism

2023-06-15
Handbook of Professional, Business & Technical Writing, and Communication and Journalism

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  • Author:
  • Publisher:
  • ISBN: 9781088147993
  • Category :
  • Languages : en
  • Pages : 0

"One of the best new Journalism/Technical Writing/Communication books of 2023" - BookAuthority

Handbook of Organizational Communication

1988
Handbook of Organizational Communication

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  • Author: Gerald M. Goldhaber
  • Publisher: Praeger
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 522

This comprehensive handbook features work on organizational communication research, authored by the leading scholars in the field. This broad-based overview is intended for both students, scholars, and professionals. It is organized into three sections that present the theoretical and methodological directions of the field along with insights into the future growth of new communications technologies and their effects on public and private sector organizations. The volume addresses many questions: What is the current state of the discipline? How do we define the parameters of organizational communication? What paradigms and philosophical approaches define this field? What theoretical propositions have evolved from the past two decades of research in organizational communication? What research trends and themes have been supported and discounted? Where is there agreement among scholars? Where is there differentiation among viewpoints? What direction is current and future research taking in the field?

Fundamental Theories of Business Communication

2020-12-04
Fundamental Theories of Business Communication

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  • Author: Milton Mayfield
  • Publisher: Springer Nature
  • ISBN: 3030577414
  • Category : Business & Economics
  • Languages : en
  • Pages : 271

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

The Routledge Handbook of Language and Professional Communication

2014-02-24
The Routledge Handbook of Language and Professional Communication

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  • Author: Vijay Bhatia
  • Publisher: Routledge
  • ISBN: 1317916433
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 613

The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.