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- Author: Andrew C. Selden
- Publisher:
- ISBN:
- Category : Franchises (Retail trade)
- Languages : en
- Pages : 72
Franchising
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- Author: Stephen Spinelli
- Publisher: FT Press
- ISBN: 9780130097170
- Category : Business & Economics
- Languages : en
- Pages : 266
Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.
Franchising in America
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- Author: Thomas S. Dicke
- Publisher: UNC Press Books
- ISBN: 1469610086
- Category : Business & Economics
- Languages : en
- Pages : 216
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Franchise Your Business
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- Author: Mark Siebert
- Publisher: Entrepreneur Press
- ISBN: 1613084706
- Category : Business & Economics
- Languages : en
- Pages : 434
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Franchising For Dummies
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- Author: Michael H. Seid
- Publisher: John Wiley & Sons
- ISBN: 0470045817
- Category : Business & Economics
- Languages : en
- Pages : 408
Written by the late Dave Thomas, the widely known founder of Wendy's, and franchising consultant Michael Seid, this is a comprehensive and reliable resource for anyone interested in purchasing a franchise.
Street Smart Franchising
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- Author: Joe Mathews
- Publisher: Entrepreneur Press
- ISBN: 1613080239
- Category : Business & Economics
- Languages : en
- Pages : 289
Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
An Introduction to Franchising
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- Author: Robert Webber
- Publisher: Bloomsbury Publishing
- ISBN: 1137296100
- Category : Business & Economics
- Languages : en
- Pages : 288
An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.
Franchising & Licensing
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- Author: Andrew J. Sherman
- Publisher: AMACOM/American Management Association
- ISBN: 9780814427798
- Category : Business & Economics
- Languages : en
- Pages : 454
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.
Franchising Dreams
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- Author: Peter M. Birkeland
- Publisher: University of Chicago Press
- ISBN: 9780226051918
- Category : Business & Economics
- Languages : en
- Pages : 564
Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the front-line operations of franchise units for three companies, met with CEOs and executives, and attended countless trade shows, seminars, and expositions. Through this extensive fieldwork Birkeland not only discovered what makes franchisees succeed or fail, he uncovered the difficulties in running a business according to someone else's system and values. Bearing witness to a market flooded with fierce competitors and dependent on the inscrutable whims of consumers, he revealed the numerous challenges that franchisees face in making their businesses succeed. Book jacket.
Franchising Strategies
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- Author: Ed Teixeira
- Publisher: Routledge
- ISBN: 1000602516
- Category : Business & Economics
- Languages : en
- Pages : 128
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
