Event Studies

Event Studies

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  • Author: Donald Getz
  • Publisher: Routledge
  • ISBN: 1317481607
  • Category : Business & Economics
  • Languages : en
  • Pages : 514

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.


Framing Theory's Empire

Framing Theory's Empire

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  • Author: John Holbo
  • Publisher:
  • ISBN:
  • Category : Literary Criticism
  • Languages : en
  • Pages : 266

The offshoot of an online symposium on "Theory's Empire," this text contains reviews, criticism, and commentary from two dozen contributors. (Literary Criticism)


Flower Colour Theory

Flower Colour Theory

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  • Author: Darroch Putnam
  • Publisher:
  • ISBN: 9781838662356
  • Category :
  • Languages : en
  • Pages : 484

Leading floral designers Putnam & Putnam are back - now with the ultimate flower-arrangement reference book The follow-up to Darroch and Michael Putnam's acclaimed bestselling debut, Flower Colour Theoryis the only guide that uses colour theory as inspiration for flower arrangements. The book features 175 arrangements that show myriad ways to combine flowers of different hues, all built around colour schemes including analogous, complementary, monochromatic, triadic, transitional, and accent colours. Flower Colour Theoryis both inspirational and a guide to creating lush, romantic, and effortlessly elegant creations of your own.


Event Planning

Event Planning

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  • Author: Leeanne Mcmanus
  • Publisher:
  • ISBN: 9781792408885
  • Category : Special events
  • Languages : en
  • Pages : 383

Offers a unique approach that connects concepts in communication to practical even planning ideas. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and even tourism, this text will enable students to manage each aspect of the planning cycle--Cover.


Advances in the Theory of the Lexicon

Advances in the Theory of the Lexicon

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  • Author: Dieter Wunderlich
  • Publisher: Walter de Gruyter
  • ISBN: 9783110190199
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 512

This series consists of collected volumes and monographs about specific issues dealing with interfaces among the subcomponents of linguistic structure: phonology-morphology, phonology-syntax, syntax-semantics, syntax-morphology, and syntax-lexicon. Recent linguistic research has recognized that the subcomponents of grammar interact in non-trivial ways. What is currently under debate is the actual range of such interactions and their most appropriate representation in grammar, and this is precisely the focus of this series. Specifically, it provides a general overview of various topics by examining them through the interaction of grammatical components. The books function as a state-of- the-art report of research.


Theory of Random Functions

Theory of Random Functions

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  • Author: V. S. Pugachev
  • Publisher: Elsevier
  • ISBN: 1483156257
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 852

Theory of Random Functions and Its Application to Control Problems presents insights into a branch of probability theory, the theory of random functions, which studies and takes into account the effects of random factors on the functioning of control systems. The book does not require a high level of competency in the use of mathematical techniques and explains the basics of probability theory before focusing on the concepts of the theory of random functions. The selection also discusses in great detail the aspects of random functions and provides chapters that cover the determination and solution to problems of optimal systems. The text will be of value to telecommunications engineers, aeronautical engineers, meteorologists, seismologists, and other professionals engaged in applied sciences.


The Handbook of Contemporary Semantic Theory

The Handbook of Contemporary Semantic Theory

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  • Author: Shalom Lappin
  • Publisher: John Wiley & Sons
  • ISBN: 1118881958
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 776

The second edition of The Handbook of Contemporary Semantic Theory presents a comprehensive introduction to cutting-edge research in contemporary theoretical and computational semantics. Features completely new content from the first edition of The Handbook of Contemporary Semantic Theory Features contributions by leading semanticists, who introduce core areas of contemporary semantic research, while discussing current research Suitable for graduate students for courses in semantic theory and for advanced researchers as an introduction to current theoretical work


Physical Theory

Physical Theory

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  • Author: Lawrence Sklar
  • Publisher: Oxford University Press, USA
  • ISBN: 019514564X
  • Category : Philosophy
  • Languages : en
  • Pages : 305

This collection surveys two aspects of contemporary philosophy of science: the methods of physical science and crucial aspects of foundational theories of physics. Part 1 explores the methodological topics, scientific explanation, probabilistic explanation, laws of nature, interpretation of theories, the structure of physical theories, and evolution and revolution in scientific change. In part 2 the studies of foundational physics explore contemporary theories of space and time, quantum theories of fields, and statistical mechanics.


Grey Game Theory and Its Applications in Economic Decision-Making

Grey Game Theory and Its Applications in Economic Decision-Making

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  • Author: Zhigeng Fang
  • Publisher: CRC Press
  • ISBN: 9781420087406
  • Category : Technology & Engineering
  • Languages : en
  • Pages : 360

To make the best decisions, you need the best information. However, because most issues in game theory are grey, nearly all recent research has been carried out using a simplified method that considers grey systems as white ones. This often results in a forecasting function that is far from satisfactory when applied to many real situations. Grey Game Theory and Its Applications in Economic Decision Making introduces classic game theory into the realm of grey system theory with limited knowledge. The book resolves three theoretical issues: A game equilibrium of grey game A reasonable explanation for the equilibrium of a grey matrix of static nonmatrix game issues based on incomplete information The Centipede Game paradox, which has puzzled theory circles for a long time and greatly enriched and developed the core methods of subgame Nash perfect equilibrium analysis as a result The book establishes a grey matrix game model based on pure and mixed strategies. The author proposes the concepts of grey saddle points, grey mixed strategy solutions, and their corresponding structures and also puts forward the models and methods of risk measurement and evaluation of optimal grey strategies. He raises and solves the problems of grey matrix games. The book includes definitions of the test rules of information distortion experienced during calculation, the design of tokens based on new interval grey numbers, and new arithmetic laws to manipulate grey numbers. These features combine to provide a practical and efficient tool for forecasting real-life economic problems.


A Formal Theory of Commonsense Psychology

A Formal Theory of Commonsense Psychology

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  • Author: Andrew S. Gordon
  • Publisher: Cambridge University Press
  • ISBN: 1108509630
  • Category : Computers
  • Languages : en
  • Pages : 585

Commonsense psychology refers to the implicit theories that we all use to make sense of people's behavior in terms of their beliefs, goals, plans, and emotions. These are also the theories we employ when we anthropomorphize complex machines and computers as if they had humanlike mental lives. In order to successfully cooperate and communicate with people, these theories will need to be represented explicitly in future artificial intelligence systems. This book provides a large-scale logical formalization of commonsense psychology in support of humanlike artificial intelligence. It uses formal logic to encode the deep lexical semantics of the full breadth of psychological words and phrases, providing fourteen hundred axioms of first-order logic organized into twenty-nine commonsense psychology theories and sixteen background theories. This in-depth exploration of human commonsense reasoning for artificial intelligence researchers, linguists, and cognitive and social psychologists will serve as a foundation for the development of humanlike artificial intelligence.