Marketing Manipulation: A Consumer's Survival Manual

2018-07-31
Marketing Manipulation: A Consumer's Survival Manual

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  • Author: Michael Kamins
  • Publisher: World Scientific
  • ISBN: 9813234725
  • Category : Business & Economics
  • Languages : en
  • Pages : 252

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Customer Manipulation

2016-05-13
Customer Manipulation

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  • Author: Miss Chloe Thomas
  • Publisher:
  • ISBN: 9780992661243
  • Category :
  • Languages : en
  • Pages : 252

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "

New Frontiers of Customer Strategy

2024-07-23
New Frontiers of Customer Strategy

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  • Author: Thierry Delecolle
  • Publisher: John Wiley & Sons
  • ISBN: 1786308509
  • Category : Medical
  • Languages : en
  • Pages : 292

Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.

Manipulation

2014-07-01
Manipulation

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  • Author: Christian Coons
  • Publisher: Oxford University Press
  • ISBN: 0199338221
  • Category : Philosophy
  • Languages : en
  • Pages : 273

In all groups -- from couples to nation-states -- people influence one another. Much of this influence is benign, for example giving advice to friends or serving as role models for our children and students. Some forms of influence, however, are clearly morally suspect, such as threats of violence and blackmail. A great deal of attention has been paid to one form of morally suspect influence, namely coercion. Less attention has been paid to what might be a more pervasive form of influence: manipulation. The essays in this volume address this relative imbalance by focusing on manipulation, examining its nature, moral status, and its significance in personal and social life. They address a number of central questions: What counts as manipulation? How is it distinguished from coercion and ordinary rational persuasion? Is it always wrong, or can it sometimes be justified, and if so, when? Is manipulative influence more benign than coercion? Can one manipulate unintentionally? How does being manipulated to act bear on one's moral responsibly for so acting? Given various answers to these questions, what should we think of practices such as advertising and seduction?

Hypnotic Mind Manipulation For Selling

2023-01-16
Hypnotic Mind Manipulation For Selling

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  • Author: Patrick Steel
  • Publisher: Patrick Steel
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 145

What keeps you from achieving consistent and important sales results? Find out by reading the only book on hypnotic mind manipulation for selling. A book based on over 10 years of experience in direct sales of both services and products, both online and offline. Not just a book but a real "BIBLE" that contains the techniques of the world's best salespeople. With this manual your sales will TRIPLY. Through this book you will learn how the world's great manipulators use this advantage to lead others to say "YES" - What will you learn from reading Hypnotic Mind Manipulation for Selling? - What is hypnotic mind manipulation for selling ? - What is selling ? What does it mean to sell ? - How to eliminate the mental barrier between you and your unknown customer in the first 5 seconds - 6 persuasive elements - The psychology of marketing - Sales techniques: the 7 rules to use everywhere - The right mental attitude for selling - Hypnotic writing for selling - A series of practical mental prompts to stimulate your customer that you can put into practice right away, without them even knowing it - What types of people you may be facing and how to communicate with each of them - 7 tricks you need to know to sell anything (known by 3% of people ) - The rules of hypnotic persuasive communication - The 5 strategies to get others to say yes - 10 secret weapons to underwrite, persuade your customer and sell at a high price - Influencing people's emotional state through NLP - 15 mental manipulation techniques for selling PLEASE NOTE: Once you have learned these techniques you can use them immediately in YOUR FAVOUR TO SELL ANYTHING! This is an EXCLUSIVE product suitable for anyone who wants to multiply their sales both online and offline. You now have two choices..... Stay in your current situation Or...Become an expert salesperson and MULTIPLY YOUR SALES. In case you prefer the second choice, scroll up and add this book to your cart.

Dark Psychology and Manipulation: 2 in 1 - Discover the hidden secrets of Dark Psychology, NLP, Manipulation and Body Language. Learn how to analyse people, detect deception and influence anyone

2024-09-10
Dark Psychology and Manipulation: 2 in 1 - Discover the hidden secrets of Dark Psychology, NLP, Manipulation and Body Language. Learn how to analyse people, detect deception and influence anyone

PDF Dark Psychology and Manipulation: 2 in 1 - Discover the hidden secrets of Dark Psychology, NLP, Manipulation and Body Language. Learn how to analyse people, detect deception and influence anyone Download

  • Author:
  • Publisher: jideon francisco marques
  • ISBN:
  • Category : Education
  • Languages : en
  • Pages : 437

BOOK 1: MIND CONTROL SECRETS, DARK PSYCHOLOGY AND BODY LANGUAGE Discover the Hidden Truth about NLP and Manipulation, Learn the Secret Psychological techniques to deal with Toxic People, Energy Thieves and Transform your Communication BOOK 2: NLP AND BODY LANGUAGE Learn the Art of Speed-Reading People in seconds. Discover the Secrets of Dark Psychology and Manipulation Techniques to influence people with Integrity.

Surviving Customer Service

2008-08-22
Surviving Customer Service

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  • Author: Chris Zell
  • Publisher: Lulu.com
  • ISBN: 0557001153
  • Category : Humor
  • Languages : en
  • Pages : 94

Surviving Customer Service is the preeminent book of it's kind. Being the only makes that designation easier. Chris Zell has condensed years of customer service experience into a tome that lays out what to expect once you cross the portals into the world of customer service. Turns out, not much. In a land filled with back-stabbing workers, ineffective management, uncaring corporations and the slime that keeps this netherworld together, customers, you should enter with your eyes open, heart pre-hardened, and liver prepared for serious post-work drinking. Zell gives you the weapons to navigate through the soul-sucking landscape that you will long to escape. He'll tell you how to deal with managers (treat them like mushrooms - keep 'em in the dark, feed 'em shit); co-workers (create a fake identity because if they find out who you are the real trouble begins); and customers (have you played the 'Why?' game with a kid? They're that annoying).

Augmented Customer Strategy

2019-04-26
Augmented Customer Strategy

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  • Author: Gilles N'Goala
  • Publisher: John Wiley & Sons
  • ISBN: 111961824X
  • Category : Business & Economics
  • Languages : en
  • Pages : 332

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

The Closers

1989-03
The Closers

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  • Author: Jim Pickens
  • Publisher: The LJR Group, Inc.
  • ISBN: 9780942645002
  • Category : Business & Economics
  • Languages : en
  • Pages : 316

The keystone of Gay's world-famous series of books, first published in 1980, is a complete reference on closing sales and a guide to new sales presentations in today's marketplace. Not a beginner's manual or self-help book, this classic is designed to help master closers brush up and study total closing procedures.

The Little Book of Market Manipulation

2020-01-29
The Little Book of Market Manipulation

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  • Author: Gregory J Durston
  • Publisher: Waterside Press
  • ISBN: 1909976733
  • Category : Law
  • Languages : en
  • Pages : 152

Market manipulation comes in many forms. For a wrong that some say started life with groups of men dressed in Bourbon uniforms spreading false information in cod French accents, the speed of change has accelerated dramatically in the modern era, via the Internet, novel forms of electronic communication, ultra-fast computer-generated trading, new types of financial instruments, and increased globalisation. This means that opportunities for carrying-out new forms of manipulation now exist on an exponential scale. Looks at the mechanisms, criminal and civil, to confront market manipulation, its enforcement regimes, legal and evidential rules and potential loopholes. Shows how every individual involved in market transactions can fall foul of the law if they do not ensure integrity in their dealings. The ‘tricks’ used by those seeking to benefit from this special category of fraud and the relationship of dedicated provisions to the general law is outlined, with key statutory provisions set out in an appendix. A valuable accompaniment to The Little Book of Insider Dealing (Waterside Press, 2018). An invaluable pocket guide and law primer. An essential guide for investors. With practical examples and decided cases. An up-to-date treatment of a fast-moving topic. Describes both criminal and regulatory regimes. Contents include Forms of Market Manipulation; Suspicion, Identification, Detection and Investigation; Obligations and Enforcement; Criminal Offences, Defences and Punishment; Regulatory Provisions and Penalties; Evidence; Acronyms; Select Bibliography; Key Statutory Provisions and Index.