Brilliant Marketing

Brilliant Marketing

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  • Author: Richard Hall
  • Publisher: Pearson UK
  • ISBN: 1292139064
  • Category : Business & Economics
  • Languages : en
  • Pages : 248

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy – from thinking to planning to execution.


Brilliant Marketing, revised 2nd edn

Brilliant Marketing, revised 2nd edn

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  • Author: Richard Hall
  • Publisher: Pearson UK
  • ISBN: 1292084588
  • Category : Business & Economics
  • Languages : en
  • Pages : 209

Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success.


Brilliant Marketing Plans ePub eBook

Brilliant Marketing Plans ePub eBook

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  • Author: Ian Linton
  • Publisher: Pearson UK
  • ISBN: 0273756311
  • Category : Business & Economics
  • Languages : en
  • Pages : 180

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.


Brilliant

Brilliant

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  • Author: Marne Davis Kellogg
  • Publisher: Macmillan
  • ISBN: 0312303475
  • Category : Fiction
  • Languages : en
  • Pages : 318

An elegant suspense novel set in the art world.


The End of Marketing

The End of Marketing

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  • Author: Carlos Gil
  • Publisher: Kogan Page Publishers
  • ISBN: 0749497599
  • Category : Business & Economics
  • Languages : en
  • Pages : 241

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.


How to Solve Problems and Make Brilliant Decisions

How to Solve Problems and Make Brilliant Decisions

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  • Author: Richard Hall
  • Publisher: Pearson UK
  • ISBN: 1292064056
  • Category : Business & Economics
  • Languages : en
  • Pages : 241

Business thinking skills that really work Better creative thinking leads to brilliant decision making and successful, innovative solutions to business problems. Using the proven practical skills, techniques and advice in this book, you will learn how to think better, faster and more productively, enabling you to shape, train and inspire your thinking to deliver more effective results. Improve your critical analysis and thinking skills Become confident in making better and more creative decisions Become faster and more effective at problem solving This book will enable you to become a calm, logical and well-argued decision maker with the ability to deliver better solutions and outstanding results. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.


Build Brilliant Brands

Build Brilliant Brands

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  • Author: Aline Santos
  • Publisher: Human After All Limited
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 280

Facebook's EMEA Client Council is made up of leaders from some of the most influential brands and agencies across Europe, the Middle East and Africa. The goal of the council has been to create a forum where the best minds in business can come together to share ideas and develop best practices. Build Brilliant Brands is the first attempt to capture their ideas, insights and opinions. It features 22 essays — 18 penned by council members, four by guest contributors — split across three distinct chapters: what hasn't changed in marketing, what's changing, and what needs to change. And though the essays cover a wide range of topics, each is designed to inspire and inform those who are in the business of building brilliant brands.


Brilliant PRINCE2

Brilliant PRINCE2

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  • Author: Stephen Barker
  • Publisher: Pearson UK
  • ISBN: 0273750550
  • Category : Business & Economics
  • Languages : en
  • Pages : 195

Everything you need to know about the PRINCE2 qualification, whether your studying, have passed the exam and wondering what to do next, or simply wanting to start using the best of PRINCE2 straight away. This book is designed to give practical information and advice about the project management method PRINCE2. This is a lighter version of the official text and more accessible, providing only what you need to know. It includes a reference map of PRINCE2’s approach and themes - a unique feature that will provide a rich, graphical representation of PRINCE2’s key features. From the Author: According to the Office of Government Commerce, 20,000 organisations in 150 countries are using PRINCE2, and there’s an ever growing interest in becoming a qualified practitioner. So for those with an interest in project management it’s one of the hottest tickets around. I’ve written Brilliant PRINCE2 for those in search of a concise and accessible guide to this popular method. It covers all of the core material. So it’s ideal for those studying for a PRINCE2 exam, or looking for a handy reference source to back-up what’s been learned already. (You’ll notice that the book has been accredited as an official PRINCE2 product.) PRINCE2 is a big subject – the official manual weighs in at over 300 pages. Brilliant PRINCE2 helps to make sense of it all, by guiding you step-by-step from project kick-off, through delivery and on to closure. There are chapter-by-chapter summaries of all the key points – and topics are mapped back to the PRINCE2 manual. You’ll even find two diagrams that each manage to fit PRINCE2 onto a single page! Importantly, there’s also plenty of practical advice on applying PRINCE2 tools and techniques in the real world. This is based on many years of using the method to deliver all sorts of projects. You’ll find lots of useful tips, examples of best practice, and a good smattering of “war stories” to make the material easier to digest.


R.E.D. Marketing

R.E.D. Marketing

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  • Author: Greg Creed
  • Publisher: HarperCollins Leadership
  • ISBN: 140022330X
  • Category : Business & Economics
  • Languages : en
  • Pages : 289

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.


Supply Chain as Strategic Asset

Supply Chain as Strategic Asset

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  • Author: Vivek Sehgal
  • Publisher: John Wiley & Sons
  • ISBN: 0470874775
  • Category : Business & Economics
  • Languages : en
  • Pages : 319

Hands-on guidance for creating competitive advantages through strategy realization How can your supply chain create competitive advantages and help achieve business goals? Drawing from the author's abundant research and analysis, this resourceful book shows how aligning the supply chain design with business strategy helps build competitive capabilities, prioritize capital investments, and takes your firm beyond the industry best-practices to create competitive advantages, not just competitive parity. Summarizing the current literature on business and supply chain strategies, this book provides path-breaking new direction to build your own winning supply chain strategy. Real-life cases show how this strategy alignment has produced results for the most successful companies and how it can be achieved in your firm. An overview of the concepts of business strategy, the current thinking on supply chain strategy and why it is inadequate to drive competitive advantage through supply chain design Process for establishing your own supply chain strategy to build competitive advantage The place of technology in creating business capabilities in modern corporations and why managing technology should be a core competence and an integral part of strategy planning Step-by-step direction and examples for creating strategy alignment and designing a supply chain that goes beyond supporting your operations Case studies including Wal-mart, Cemex, Kmart, HP, Dell, and others Consolidating the lessons learned along with implementation guidance, Supply Chain as Strategic Asset is the must-read road map for designing a supply chain that will be vital in achieving your business goals.