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An eye-catching addition to the Baby's Very First series. Babies will love looking at the brightly coloured, high-contrast illustrations coupled with sparkly, shiny foiled shapes and patterns. Illustrations: Full colour throughout
Leave a Cheater, Gain a Life is a no-nonsense self-help guide for anyone who has ever been cheated on. Here's advice not based on saving your relationship after infidelity -- but saving your sanity. When it comes to cheating, a lot of the attention is focused on cheaters -- their unmet needs or their challenges with monogamy. But Tracy Schorn (aka Chump Lady) lampoons such blameshifting and puts the focus squarely on the-cheated-upon (chumps) and their needs. Combining solid advice that champions self-respect, along with hilarious cartoons satirizing the pomposity of cheaters, Leave a Cheater, Gain a Life offers a fresh voice for chumps who want (and need) a new message about infidelity. This book will offer advice on Stupid sh*t cheaters say and how to respond, Rookie mistakes of the recently chumped and how to disarm your fears, Why chumps take the blame and how to protect yourself, and more. Full of snark, sass, and real wisdom about how to bounce back after the gut blow of betrayal, Schorn is the friend who guides you through this nightmare and gives you hope for a better life ahead.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Looks at how to create an effective mobile Web page, tackling both technical and strategic approaches to mobile web design and including the latest development techniques.
This is the origin story of technology super heroes: the creators and founders of ARM, the company that is responsible for the processors found inside 95% of the world's mobile devices today. This is also the evolution story of how three companies - Apple, Samsung, and Qualcomm - put ARM technology in the hands of billions of people through smartphones, tablets, music players, and more. It was anything but a straight line from idea to success for ARM. The story starts with the triumph of BBC Micro engineers Steve Furber and Sophie Wilson, who make the audacious decision to design their own microprocessor - and it works the first time. The question becomes, how to sell it? Part I follows ARM as its founders launch their own company, select a new leader, a new strategy, and find themselves partnered with Apple, TI, Nokia, and other companies just as digital technology starts to unleash mobile devices. ARM grows rapidly, even as other semiconductor firms struggle in the dot com meltdown, and establishes itself as a standard for embedded RISC processors. Apple aficionados will find the opening of Part II of interest the moment Steve Jobs returns and changes the direction toward fulfilling consumer dreams. Samsung devotees will see how that firm evolved from its earliest days in consumer electronics and semiconductors through a philosophical shift to innovation. Qualcomm followers will learn much of their history as it plays out from satellite communications to development of a mobile phone standard and emergence as a leading fabless semiconductor company. If ARM could be summarized in one word, it would be "collaboration." Throughout this story, from Foreword to Epilogue, efforts to develop an ecosystem are highlighted. Familiar names such as Google, Intel, Mediatek, Microsoft, Motorola, TSMC, and others are interwoven throughout. The evolution of ARM's first 25 years as a company wraps up with a shift to its next strategy: the Internet of Things, the ultimate connector for people and devices. Research for this story is extensive, simplifying a complex mobile industry timeline and uncovering critical points where ARM and other companies made fateful and sometimes surprising decisions. Rare photos, summary diagrams and tables, and unique perspectives from insiders add insight to this important telling of technology history.
Takes us on a film-by-film tour of the works of Wes and P T Anderson, Sofia Coppola, Richard Linklater, Alexander Payne, and David O Russell. This book reveals how a common pool of styles, collaborators, and personal connections helps them to confront the unifying problem of meaning in American film.
This is a Bash Back! anthology. It takes a peek at the radical Queer tendency and/or (non)organization from 2007 to 2011. The anthology includes interviews, analysis, communiques, and other documents relating to Bash Back! and the tendency that it spawned. We view queer as the blurring of sexual and gender identities. Queer is the refusal of fixed identities. It is a war on all identity. In line with the Bash Back! tendency, for the uses of this anthology queer is trans because the gender binary is inherently oppressive. More often than not, our use of the term queer is interchangeable with our use of trans, though that is not necessarily true of the way in which trans-whatever is used. With these notions we are not naïve. We acknowledge that society ensures Queer is an oppressed identity. Anti-Queer oppression is the systematic violence that people who fall outside of traditional sexual or gender categories encounter.
You'll delight in this fully-illustrated storybook that brings 365 read-aloud classic Bible stories to life for impressionable young hearts.
Babies will love looking at the bright pictures, lifting the flaps and running their fingers over the touchy-feely areas in this delightful book.
