A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

2006-10-18
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

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  • Author: Jim Blythe
  • Publisher: SAGE
  • ISBN: 1446222624
  • Category : Business & Economics
  • Languages : en
  • Pages : 200

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy

2008-09-17
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy

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  • Author: Chris Carter
  • Publisher: SAGE
  • ISBN: 0857029975
  • Category : Business & Economics
  • Languages : en
  • Pages : 177

′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy′ - André Spicer, Associate Professor of Organisation Studies, Warwick Business School Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy′s key issues and broad debates and introduce them to the latest ideas. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management

2009-06-25
A Very Short, Fairly Interesting and Reasonably Cheap Book about Management

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  • Author: Ann L Cunliffe
  • Publisher: SAGE Publications
  • ISBN: 1412935474
  • Category : Business & Economics
  • Languages : en
  • Pages : 169

`Ann Cunliffe has produced a quite brilliant critical introduction to the study of management. This lucid, innovative and thought-provoking book takes a much needed look at the ethical and philosophical issues facing managers in contemporary organizations. A readable, thoughtful and intelligent book that students will love' - John Hassard, University of Manchester Written to inform, challenge and entertain, this book explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The book covers topics that are central to management, organizational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasizing the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics. A trusted and respected academic who has written widely on management, Ann Cunliffe's book will stretch, surprise and reward undergraduate, postgraduate and MBA students.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research

2013-01-15
A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research

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  • Author: David Silverman
  • Publisher: SAGE
  • ISBN: 1446274608
  • Category : Social Science
  • Languages : en
  • Pages : 201

The Second Edition of Qualitative Research provides a refreshing introduction to doing and debating qualitative research. The author uses updated content, ranging from photographs to novels and newspaper stories, to demonstrate how getting to grips with qualitative methods means asking ourselves fundamental questions about how we are influenced by contemporary culture. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Undergraduate students who are new to qualitative research and even Postgraduates and Practitioners who want re-assess their current understanding of the field.

A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership

2011-05-25
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership

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  • Author: Brad Jackson
  • Publisher: SAGE Publications
  • ISBN: 1849207399
  • Category : Business & Economics
  • Languages : en
  • Pages : 209

The first edition of this popular and acclaimed book quickly became a favourite among students for the engaging way in which it guided them through the cacophony of competing perspectives and models of leadership. This new edition includes an expanded discussion of hot topics like followership, gender, ethics, authenticity and leadership and the arts set against the backdrop of the global financial crisis. In teaching you how to critically appraise and work with leadership theories rather than faithfully accept them, this book will not merely make you a better student of leadership; it could make you a better leader too.

A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations

2008-12-09
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations

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  • Author: Christopher Grey
  • Publisher: SAGE
  • ISBN: 1446241149
  • Category : Social Science
  • Languages : en
  • Pages : 210

Relevant across a range of management courses, the Second Edition of A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations offers students a lively, focused and challenging discussion of classical and current ideas about organizations and their management. Building on the hugely popular first edition, a new chapter explores the relationship between organization theory and behaviour as it exists today. Chris Grey shies away from the sterility of conventional textbooks, offering students an accessible and palatable overview of the field of organization studies that questions and challenges the traditional literature.

Marketing Theory

2010-03-18
Marketing Theory

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  • Author: Michael J Baker
  • Publisher: SAGE
  • ISBN: 1446211045
  • Category : Business & Economics
  • Languages : en
  • Pages : 449

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Marketing to Gen Z

2018-03-26
Marketing to Gen Z

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  • Author: Jeff Fromm
  • Publisher: AMACOM
  • ISBN: 0814439284
  • Category : Business & Economics
  • Languages : en
  • Pages : 247

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

2006-10-18
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

PDF A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing Download

  • Author: Jim Blythe
  • Publisher: SAGE
  • ISBN: 1847878903
  • Category : Business & Economics
  • Languages : en
  • Pages : 154

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Globalization

2018-01-29
A Very Short, Fairly Interesting and Reasonably Cheap Book about Globalization

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  • Author: Leo McCann
  • Publisher: SAGE
  • ISBN: 1526448270
  • Category : Business & Economics
  • Languages : en
  • Pages : 158

In Globalization, the author explores the various intermingled aspects that make up the processes and controversies of globalization; he discusses the history and rise of the concept, sceptical and critical ideas about it, the debates around a global culture, and the implications of globalization for work, business, management and organizations. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of international business and anybody interested in the concept of globalization.