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Demonstrates surfing strategies developed by the experts at Yahoo! while describing over 1,000 outstanding Web sites selected specifically for usefulness, longevity, content, and special features.
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.
Previously published as part of The Yahoo! Style Guide. WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Internet destinations in the world. Full of Web-specific ways to improve your writing, this guide will help you: - Shape your text for online reading. - Identify your audience. - Define your voice. - Write clear, compelling copy.
Health and social care services are responsible for the delivery of skilled and high-quality care to their patients and clients. Nowhere are these objectives more important than in the fields of nursing, midwifery, radiography, occupational therapy, physiotherapy, health promotion, and social work. And one important quality standard in health care is evidence-based information and best practice. The Internet is a subject on which many people are, let’s face it, blissful innocents. I urge you to take the Internet seriously and to discover what is most relevant and useful for your practice – The Essential Guide to the Internet for Health Professionals is a practical means towards that end. The second edition contains new information to help you find your way around the Internet and updates the original book with more detail on the clear framework of the original edition. It’s a how-to book to get you going and save you time – a guide to those parts of cyberspace that provide particularly relevant evidence.
There is a wealth of health information on the Internet. Today’s students of health studies and all health care professionals must be able to use this valuable resource and extract from it what is most relevant and useful. In order for them to do this purposefully and skilfully, they need to have a thorough understanding of how the system works and have the ability to navigate their way around it with ease. The Essential Guide to the Internet for Health Professionals is a superb photocopiable resource for lecturers and a self instructional guide for students. It shows students how to: get online; navigate the World Wide Web; find health information on the Internet; communicate with other health professionals; access free health and medical resources; publish on the web; use online help with health studies assignments; search for jobs. Each unit contains easy-to-follow activities and photocopiable worksheets.
The Essential Guide to the Internet for Health Professionals is a superb photocopiable resource for lecturers. Each chapter contains easy-to-follow activities and photocopiable worksheets.
Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.
