Utilizing Gamification in Servicescapes for Improved Consumer Engagement

2020-01-03
Utilizing Gamification in Servicescapes for Improved Consumer Engagement

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  • Author: Helmefalk, Miralem
  • Publisher: IGI Global
  • ISBN: 1799819728
  • Category : Business & Economics
  • Languages : en
  • Pages : 319

As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.

Research Anthology on Game Design, Development, Usage, and Social Impact

2022-10-07
Research Anthology on Game Design, Development, Usage, and Social Impact

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  • Author: Management Association, Information Resources
  • Publisher: IGI Global
  • ISBN: 1668475901
  • Category : Computers
  • Languages : en
  • Pages : 2034

Videogames have risen in popularity in recent decades and continue to entertain many all over the world. As game design and development becomes more accessible to those outside of the industry, their uses and impacts are further expanded. Games have been developed for medical, educational, business, and many more applications. While games have many beneficial applications, many challenges exist in current development processes as well as some of their impacts on society. It is essential to investigate the current trends in the design and development of games as well as the opportunities and challenges presented in their usage and social impact. The Research Anthology on Game Design, Development, Usage, and Social Impact discusses the emerging developments, opportunities, and challenges that are found within the design, development, usage, and impact of gaming. It presents a comprehensive collection of the recent research, theories, case studies, and more within the area. Covering topics such as academic game creation, gaming experience, and violence in gaming, this major reference work is a dynamic resource for game developers, instructional designers, educators and administrators of both K-12 and higher education, students of higher education, librarians, government officials, business leaders and executives, researchers, and academicians.

Challenges and Opportunities for SMEs in Industry 4.0

2020-03-20
Challenges and Opportunities for SMEs in Industry 4.0

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  • Author: Ahmad, Noor Hazlina
  • Publisher: IGI Global
  • ISBN: 1799825795
  • Category : Business & Economics
  • Languages : en
  • Pages : 271

Small and medium enterprises (SMEs) have been widely acknowledged to be an important agent of development because of their potential for addressing unemployment, inequality, and poverty, as well as promoting inclusiveness in economic development. The sector is critical for achieving the country’s sustainable growth. However, there is a lack of research on the adaptations SMEs are making in today’s technologically driven market. Challenges and Opportunities for SMEs in Industry 4.0 is a collection of innovative research on the methods and applications of modern business development and innovative strategies for small and medium enterprises in the age of smart industrialism. This book features a wide range of topics including business intelligence, collaborative manufacturing, and organizational networking. This reference source is ideally designed for managers, policymakers, economists, entrepreneurs, strategists, researchers, industrialists, academicians, educators, and students.

Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance

2020-02-28
Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance

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  • Author: Paiva, Inna Sousa
  • Publisher: IGI Global
  • ISBN: 1799821307
  • Category : Business & Economics
  • Languages : en
  • Pages : 369

Over the last few years, we have witnessed the enormous success of corporate social responsibility and business all over the world. These developments, including those in which governments foster both growth through entrepreneurship and achievement of sustainable development by creating tools for worldwide impact to reconcile business interests with the demands of communities, have been unequivocal concerning job and wealth creation. Replacing short-term visions, however, has become instrumental to business success throughout the industry. Conceptual and Theoretical Approaches to Corporate Social Responsibility, Entrepreneurial Orientation, and Financial Performance is a pivotal reference source that explores corporate social responsibility through the lens of entrepreneurship and firm performance in an effort to change the approach towards long-term growth. While highlighting topics such as risk management, stewardship theory, and CEO duality, this publication explores contributions to societal welfare and methods of business creation. This book is ideally designed for managers, executives, human resources professionals, entrepreneurs, developers, academicians, researchers, industry professionals, and students.

Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility

2020-03-20
Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility

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  • Author: Gurtu, Amulya
  • Publisher: IGI Global
  • ISBN: 1799823490
  • Category : Business & Economics
  • Languages : en
  • Pages : 219

In an effort to safeguard the environment, consumers have begun pressuring global businesses to create environmentally-friendly products and sustainable business practices that promote the preservation and protection of communities and nature. To create and maintain positive consumer relationships, new and existing businesses must enact policies that allow them to make an effective and smooth transition toward sustainability to contribute to economic growth by creating offerings with environmental and social value. Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility provides emerging research that examines entrepreneurial strategies and business practices that can be implemented to provide eco-friendly services to the community and that offer solutions to various social and environmental problems. Featuring coverage on a broad range of topics such as green marketing, corporate identity, and business ethics, this book is ideally designed for CSR managers, human resources professionals, entrepreneurs, managers, executives, corporate leaders, business professionals, academicians, researchers, and students seeking current research on the expanding area of sustainable business practices.

Global Perspectives on the Strategic Role of Marketing Information Systems

2023-05-08
Global Perspectives on the Strategic Role of Marketing Information Systems

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  • Author: Medina-Quintero, Jose Melchor
  • Publisher: IGI Global
  • ISBN: 1668465930
  • Category : Business & Economics
  • Languages : en
  • Pages : 404

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Developing Entrepreneurial Competencies for Start-Ups and Small Business

2020-03-27
Developing Entrepreneurial Competencies for Start-Ups and Small Business

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  • Author: Šebestová, Jarmila
  • Publisher: IGI Global
  • ISBN: 179982716X
  • Category : Business & Economics
  • Languages : en
  • Pages : 316

Business competencies are very complex, and entrepreneurs' beliefs, actions, and aspirations for their businesses are widely influenced by their sense of values and beliefs. This influences the actions they take, especially in challenging situations. Successful entrepreneurs can accept challenges, learn to make responsible choices, and make sure to weigh all possible outcomes. Developing Entrepreneurial Competencies for Start-Ups and Small Business is an assortment of innovative research on the methods and applications of strategic models for entrepreneurship competency. While highlighting topics including intellectual capital, risk management, and entrepreneurship education, this book is ideally designed for entrepreneurs, business executives, industry professionals, academicians, students, and researchers seeking to reduce the level of failure of entrepreneurial activity within the global business community.

Disruptive and Emerging Technology Trends Across Education and the Workplace

2020-03-06
Disruptive and Emerging Technology Trends Across Education and the Workplace

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  • Author: Delello, Julie Anne
  • Publisher: IGI Global
  • ISBN: 1799829162
  • Category : Business & Economics
  • Languages : en
  • Pages : 353

Advancing technologies are rapidly modifying the current state of business and society causing an expansion of possible career opportunities. In order to stay competitive, institutions of education must provide an emphasis on the wide-range of skills and experiences needed to contribute to a 21st century workforce. As new technologies emerge and even disrupt, there will be a demand for new forms of education and deeper learning. Disruptive and Emerging Technology Trends Across Education and the Workplace is a collection of innovative research on the latest instructive methods being utilized in classrooms and organizations as well as the benefits and challenges of adopting these technologies. While highlighting topics including mobile learning, augmented reality, and cryptocurrencies, this book is ideally designed for developers, professionals, educators, managers, researchers, scientists, stakeholders, strategists, practitioners, and students seeking current research on new forms of educational techniques in relation to the continued application of new technologies in the workplace.

Handbook of Research on the Strategic Management of Family Businesses

2020-01-10
Handbook of Research on the Strategic Management of Family Businesses

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  • Author: Palma-Ruiz, Jesús Manuel
  • Publisher: IGI Global
  • ISBN: 1799822710
  • Category : Business & Economics
  • Languages : en
  • Pages : 539

The literature on family business has developed significantly over the last years. However, efforts remain to summarize and systematize the main aspects that affect the behavior of this type of company. In this regard, the topic of strategic management has been developed. In this sense, it is especially important to recognize how the family decisively influences the behavior of the company and also to identify how the existence of the company affects family dynamics. Those who manage family businesses, whether family or not, must reconcile both perspectives (business and family) in the definition of strategic objectives, allowing sustainability and continuity in this type of organization. The Handbook of Research on the Strategic Management of Family Businesses provides emerging research that covers how strategic management in the family business has been developed and identifies the objectives that sustain this strategic behavior, the main areas of analysis (family and business), the definition of strategies, and their implementation. Also, the authors of this book review the different scenarios for family firms and propose strategies to tackle the challenges and seize the possibilities to grow in a competitive and dynamic environment. Featuring coverage on a broad range of topics such as human capital, organizational leadership, and knowledge creation, this book is ideally designed for family firms, managers, advisors, consultants, policymakers, business professionals, executives, entrepreneurs, researchers, academicians, and students.

Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities

2020-02-25
Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities

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  • Author: Dantas, José Guilherme Leitão
  • Publisher: IGI Global
  • ISBN: 1799819833
  • Category : Business & Economics
  • Languages : en
  • Pages : 512

In some cases, technology-based projects have revolutionized the way of living by contributing to job and wealth creation. These types of ventures, regardless of their outstanding relevance, are the exception rather than the norm in that they account for only a very small percentage of entrepreneurial activity. Although not ignoring these important ventures, the main goal of this title is to fully unleash the wide potential of the entrepreneurial activity, exploring and highlighting the somewhat hidden part, which is ultimately responsible for the largest part of new businesses and, as a consequence, for the wellbeing of millions of people virtually everywhere. The Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities is a collection of innovative research on the methods and applications of entrepreneurial activity beyond the traditional boundaries of entrepreneurship research. While highlighting topics including collective business, organizational performance, and generational differences, this book is ideally designed for entrepreneurs, developers, researchers, business managers, industry professionals, academicians, and students seeking to draw attention to distinctive and multifaceted types of entrepreneurship.