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Learn how to influence the thinking of others. You'll learn skills to increase your persuasiveness and eventually, your success at whatever endeavor your pursue.
The Skinny on Creativity - now with animation! No matter what you do, or where you are in life, the ability to think creatively is crucial for your survival and your success. The more you develop your skills at creative thinking, the more likely you will be able to master your environment. Creative thinkers are all around you. People who are juggling responsibilities and obligations, who are finding ways to get a lot done with minimal help, who are using their talents to maximum effect. Creative thinking is the skill you need to overcome whatever stands between you and what you want to accomplish. Creative thinkers will have an edge in the years ahead. Machines can perform analysis better than most humans. But machines can't imagine; machines can’t think creatively. To compete and prosper you need to enhance your abilities at creative thinking. So give us an hour of your time, and we will give you a better understanding creativity and an enhanced ability to think outside of the box.
Part of "a new series of publications titled The skinny on, a progression of drawings, dialogue and text intended to convey information in a concise and entertaining fashion." This plain-English explanation will prepare "students for the first year experience, outlining realistic expectations for social, academic, and emotional challenges, and identifying resources for successful outcomes".--Extracted from introductory page and p. [4] of cover.
If Jane Austen was twenty-five today would she be a greenie or a member of the Young Liberals? Probably neither. But for twenty-five-year-old Hazel, reading the classics starting with A is a way to pass the time while jobless and plotless.A chance encounter with an irresistible older man provides a much needed distraction. When Hazel is partnered with him on a political campaign, her attraction is deepened by the strength of his convictions. Adam seems to be attracted to her too &– but why can't she persuade him to embark upon romance? And what does Jane Austen have to teach a young woman about life, love and literature in the 21st century anyway?
After Hitler annexed Austria in 1938, the Gestapo began silencing critics. Many were shipped to concentration camps; those deemed most dangerous to the Reich were executed. Yet a few slipped through the Gestapo's net and organized resistance cells. One group, codenamed CASSIA, became America's most effective spy ring in Austria during World War II. This first full-length account of CASSIA describes its contributions to the Allied war effort--including reports on the V-2 missile, Nazi death camps and advanced combat aircraft and tanks--before a catastrophic intelligence failure sent key members to the guillotine, firing squad or gas chamber.
After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. Coverage includes: making people feel important; everything is negotiable; dealing with difficult people; what sets you apart from the rest; and nuggets of wisdom. --
Why do we do the things we do? The human brain is a marvelous, mysterious piece of evolution that on one hand empowers us to be rational, self-aware and innovative. On the other, the disciplines of psychiatry and psychology are a testament to our attempts to understand the human brain and behavior. Why do we persist in believing opinions despite scientific evidence to the contrary? What exactly is déjà vu? What causes prejudice? For more than a decade, Scientific American MIND’s long-running feature “Ask the Brains” has addressed questions like these from our readers on the quirks and quandaries of human behavior, psychology and neurology. Here in Ask the Brains, Part 1, we’ve compiled 55 of the best and most interesting inquiries on the form and structure of the brain, intelligence, learning, memory and more and have enlisted professors, instructors and other experts to provide answers that are accurate, understandable and just plain fascinating.
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Starting from impromptu variety shows hosted by Red Army officers for their soldiers in the late 1920s, this study follows the long effort by the CPC cultural leaders to create revolutionary songs and stage revolutionary dramas.
Persuasion: the ability to sell your product or service effectively; to close the deals, both in your business and your personal life; to stand out, be seen, and prove your case to the world; and in doing so create your greatest destiny possible. Belfort cracked the code on how to persuade anyone to do anything; now he is showing readers how to create their own circumstances to allow themselves to shape their world the way they want. -- adapted from jacket.
