Preface If Music Be the Food of Love, then What's Eating Leonard Cohen? The Purpose of Music is to be Promoted 1Do this Questionaire 2What are you Selling? Some fundamentals of your position Your image as a performer Interpersonal relations You by proxy 3Who's buying? The Audience Directors of performing groups or organisations Presenters Middle-men: managers and agents Record companies Funding bodies, foundations, sponsors Competitions 4Promotional strategies Promotional attitude Your promotional kit Finding out Getting the audition, getting the gig Attracting and building an audience Publicity Public relations Advertising Mail campaigns More on the core audience Helping your presenters Promoting yourself to record companies Promotion of the recording The CD-ROM Using the Internet Synergy Your international career Record company support 5Appendices