The Routledge Companion to Financial Services Marketing

The Routledge Companion to Financial Services Marketing

PDF The Routledge Companion to Financial Services Marketing Download

  • Author: Tina Harrison
  • Publisher: Routledge
  • ISBN: 1134095627
  • Category : Business & Economics
  • Languages : en
  • Pages : 897

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.


Financial Services Marketing

Financial Services Marketing

PDF Financial Services Marketing Download

  • Author: Christine Ennew
  • Publisher: Routledge
  • ISBN: 113485059X
  • Category : Business & Economics
  • Languages : en
  • Pages : 694

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC. This fully updated and revised edition features: An expanded section on regulation which has international reach and addresses the post-Brexit world Greatly expanded coverage of digital marketing at both the strategic and tactical levels New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed New examples, vignettes and case studies that showcase best practice from around the world B2B and B2C marketing Upgraded PowerPoint support on the companion website Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications.


The Routledge Companion to Marketing History

The Routledge Companion to Marketing History

PDF The Routledge Companion to Marketing History Download

  • Author: D.G. Brian Jones
  • Publisher: Routledge
  • ISBN: 113468875X
  • Category : Business & Economics
  • Languages : en
  • Pages : 740

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.


The Routledge Handbook of Responsible Investment

The Routledge Handbook of Responsible Investment

PDF The Routledge Handbook of Responsible Investment Download

  • Author: Tessa Hebb
  • Publisher: Routledge
  • ISBN: 1136249745
  • Category : Business & Economics
  • Languages : en
  • Pages : 764

The UN-supported Principles for Responsible Investment initiative has led to around a third of the world’s financial assets being managed with a commitment to invest in a way that considers environmental, social or governance (ESG) criteria. The responsible investment trend has increased dramatically since the global financial crisis, yet understanding of this field remains at an early stage. This handbook provides an atlas of current practice in the field of responsible investment. With a large global team of expert contributors, the book explores the impact of responsible investment on key financial actors ranging from mainstream asset managers to religious organizations. Offering students and researchers a comprehensive introduction to current scholarship and international structures in the expanding discipline of responsible investment, this handbook is vital reading across the fields of finance, economics and accounting.


Islamic Finance

Islamic Finance

PDF Islamic Finance Download

  • Author: Tina Harrison
  • Publisher: Springer
  • ISBN: 3319309188
  • Category : Business & Economics
  • Languages : en
  • Pages : 192

This book demonstrates how the global market for Islamic financial services has shown strong growth in recent years and shown remarkable resilience during the global financial crisis. Drawing on a range of international perspectives from the Gulf Cooperation Council countries, Malaysia, Pakistan, Australia and Europe, this book explores the characteristics and performance of Islamic finance and banking and discusses future prospects. It offers a comprehensive theoretical framework for Shariah governance in Islamic financial institutions, explores Shariah-compliant equities, as well as issues in productivity, technology and efficiency. It includes a number of comparative studies on Islamic and conventional banks, Islamic and conventional unit trusts, and Islamic and conventional banks’ product mixes. The challenges and opportunities for the expansion of Islamic finance and banking into Europe are explored through the contexts of the UK, Germany and Italy.


Marketing and Mobile Financial Services

Marketing and Mobile Financial Services

PDF Marketing and Mobile Financial Services Download

  • Author: Aijaz A. Shaikh
  • Publisher: Routledge
  • ISBN: 1351174444
  • Category : Business & Economics
  • Languages : en
  • Pages : 286

Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.


Marketing Financial Services

Marketing Financial Services

PDF Marketing Financial Services Download

  • Author: Jillian Farquhar
  • Publisher: Bloomsbury Publishing
  • ISBN: 1349924016
  • Category : Business & Economics
  • Languages : en
  • Pages : 350

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment. Key features: - Logical structure and improved pedagogy, including new vignettes and detailed case studies - An experienced and established author team gives expert advice - International coverage shows you the big picture - Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises


Marketing Financial Services

Marketing Financial Services

PDF Marketing Financial Services Download

  • Author: Christine Ennew
  • Publisher: Routledge
  • ISBN: 0750622474
  • Category : Business & Economics
  • Languages : en
  • Pages : 420

This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care. Several relevant case studies have also been added. Students on degree and postgraduate courses, including Chartered Institute of Bankers, will find this edited book combines principles, concepts and techniques with practice.


The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management

PDF The Routledge Companion to Contemporary Brand Management Download

  • Author: Francesca Dall'Olmo Riley
  • Publisher: Routledge
  • ISBN: 1317751574
  • Category : Business & Economics
  • Languages : en
  • Pages : 818

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.


The Routledge Companion to Banking Regulation and Reform

The Routledge Companion to Banking Regulation and Reform

PDF The Routledge Companion to Banking Regulation and Reform Download

  • Author: Taylor & Francis Group
  • Publisher: Routledge
  • ISBN: 9781032242347
  • Category :
  • Languages : en
  • Pages : 458

The Routledge Companion to Banking Regulation and Reform provides a prestigious cutting edge international reference work offering students, researchers and policy makers a comprehensive guide to the paradigm shift in banking studies since the historic financial crisis in 2007. It provides a comprehensive compendium for researchers and academics of banking and finance as well as regulators and policy makers concerned with the global impact of financial institutions.