The Psychology of Social Media

2019-03-25
The Psychology of Social Media

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  • Author: Ciarán Mc Mahon
  • Publisher: Routledge
  • ISBN: 1351692437
  • Category : Psychology
  • Languages : en
  • Pages : 116

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

2020-09-15
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

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  • Author: Joe Federer
  • Publisher: McGraw Hill Professional
  • ISBN: 1260460231
  • Category : Business & Economics
  • Languages : en
  • Pages : 288

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud’s Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when you’re home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn: how to create content that drives sharing and word-of-mouth how brands can fit natively into different types of social channels how to balance branded social presences across different networks why authenticity will only grow in importance to consumers Fascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.

The Psychology of Social Networking Vol.1

2015-01-01
The Psychology of Social Networking Vol.1

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  • Author: Giuseppe Riva
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 311047378X
  • Category : Psychology
  • Languages : en
  • Pages : 232

Using a novel approach to consider the available literature and research, this book focuses on the psychology of social media based on the assumption that the experience of being in a social media has an impact on both our identity and social relationships. In order to ‘be online’, an individual has to create an online presence – they have to share information about themselves online. This online self is presented in different ways, with diverse goals and aims in order to engage in different social media activities and to achieve desired outcomes. Whilst this may not be a real physical presence, that physicality is becoming increasingly replicated through photos, video, and ever-evolving ways of defining and describing the self online. Moreover, individuals are using both PC-based and mobile-based social media as well as increasingly making use of photo and video editing tools to carefully craft and manipulate their online self. This book therefore explores current debates in Cyberpsychology, drawing on the most up-to-date theories and research to explore four main aspects of the social media experience (communication, identity, presence and relationships). In doing so, it considers the interplay of different areas of psychological research with current technological and security insight into how individuals create, manipulate and maintain their online identity and relationships. The social media are therefore at the core of every chapter, with the common thread throughout being the very unique approach to considering diverse and varied online behaviours that may not have been thus far considered from this perspective. It covers a broad range of both positive and negative behaviours that have now become integrated into the daily lives of many westernised country’s Internet users, giving it an appeal to both scholarly and industry readers alike.

The Psychology and Dynamics Behind Social Media Interactions

2019-07-26
The Psychology and Dynamics Behind Social Media Interactions

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  • Author: Desjarlais, Malinda
  • Publisher: IGI Global
  • ISBN: 1522594140
  • Category : Computers
  • Languages : en
  • Pages : 477

Adolescents and young adults are the main users of social media. This has sparked interest among researchers regarding the effects of social media on normative development. There exists a need for an edited collection that will provide readers with both breadth and depth on the impacts of social media on normative development and social media as an amplifier of positive and negative behaviors. The Psychology and Dynamics Behind Social Media Interactions is an essential reference book that focuses on current social media research and provides insight into the benefits and detriments of social media through the lens of psychological theories. It enhances the understanding of current research regarding the antecedents to social media use and problematic use, effects of use for identity formation, mental and physical health, and relationships (friendships and romantic and family relationships) in addition to implications for education and support groups. Intended to aid in collaborative research opportunities, this book is ideal for clinicians, educators, researchers, councilors, psychologists, and social workers.

Consumer Psychology in a Social Media World

2015-09-16
Consumer Psychology in a Social Media World

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  • Author: Claudiu V. Dimofte
  • Publisher: Routledge
  • ISBN: 1317502078
  • Category : Business & Economics
  • Languages : en
  • Pages : 306

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.

Understanding Media Psychology

2021-09-28
Understanding Media Psychology

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  • Author: Gayle S. Stever
  • Publisher: Routledge
  • ISBN: 1000457877
  • Category : Psychology
  • Languages : en
  • Pages : 408

Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally.

The Dark Side of Social Media

2019-07-06
The Dark Side of Social Media

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  • Author: Pavica Sheldon
  • Publisher: Academic Press
  • ISBN: 0128162767
  • Category : Computers
  • Languages : en
  • Pages : 188

The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content

The Dark Side of Social Media

2017-09-14
The Dark Side of Social Media

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  • Author: Angeline Close Scheinbaum
  • Publisher: Routledge
  • ISBN: 1351683810
  • Category : Psychology
  • Languages : en
  • Pages : 248

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

The Psychology of Social Status

2014-09-09
The Psychology of Social Status

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  • Author: Joey T. Cheng
  • Publisher: Springer
  • ISBN: 1493908677
  • Category : Psychology
  • Languages : en
  • Pages : 363

The Psychology of Social Status outlines the foundational insights, key advances, and developments that have been made in the field thus far. The goal of this volume is to provide an in-depth exploration of the psychology of human status, by reviewing each of the major lines of theoretical and empirical work that have been conducted in this vein. Organized thematically, the volume covers the following areas: - An overview of several prominent overarching theoretical perspectives that have shaped much of the current research on social status. - Examination of the personality, demographic, situational, emotional, and cultural underpinnings of status attainment, addressing questions about why and how people attain status. - Identification of the intra- and inter-personal benefits and costs of possessing and lacking status. - Emerging research on the biological and bodily manifestation of status attainment - A broad review of available research methods for measuring and experimentally manipulating social status ​A key component of this volume is its interdisciplinary focus. Research on social status cuts across a variety of academic fields, including psychology, sociology, anthropology, organizational science others; thus the chapter authors are drawn from a similarly wide-range of disciplines. Encompassing the current state of knowledge in a thriving and proliferating field, The Psychology of Social Status is a fascinating and comprehensive resource for researchers, students, policy-makers, and others interested in learning about the complex nature of social status, hierarchy, dominance, and power.

The Oxford Handbook of Media Psychology

2013
The Oxford Handbook of Media Psychology

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  • Author: Karen E. Dill
  • Publisher: Oxford University Press, USA
  • ISBN: 0195398807
  • Category : Psychology
  • Languages : en
  • Pages : 578

The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.