The McGraw-Hill 36-Hour Course Product Development

The McGraw-Hill 36-Hour Course Product Development

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  • Author: Andrea Belz
  • Publisher: Mcgraw-hill
  • ISBN: 9780071743877
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.


The McGraw-Hill 36-Hour Course Product Development

The McGraw-Hill 36-Hour Course Product Development

PDF The McGraw-Hill 36-Hour Course Product Development Download

  • Author: Andrea Belz
  • Publisher: McGraw Hill Professional
  • ISBN: 0071746145
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: Creating a value proposition that motivates a customer to buy your new product Protecting intellectual property to sustain a competitive advantage Creating a budget and securing the capital you need Managing the design, fabrication, integration, and delivery processes Master the essentials of product development Maximize your study time Measure your progress with chapter tests and a free online exam Earn a Certificate of Achievement online Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success.


The McGraw-Hill 36-Hour Course: Online Marketing

The McGraw-Hill 36-Hour Course: Online Marketing

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  • Author: Lorrie Thomas
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071750394
  • Category : Business & Economics
  • Languages : en
  • Pages : 272

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!


The McGraw-Hill 36-Hour Course: Finance for Non-Financial Managers 3/E

The McGraw-Hill 36-Hour Course: Finance for Non-Financial Managers 3/E

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  • Author: H. George Shoffner
  • Publisher: McGraw Hill Professional
  • ISBN: 9780071759472
  • Category : Business & Economics
  • Languages : en
  • Pages : 368

Make simple sense of complex financial information! The high-profile accounting scandals of recent years have made one thing clear: You can't know too much about the company for which you work. What are the numbers? Where do you find them? How do they affect you and your staff? This fully revised and updated third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let you learn at your own pace, it walks you through: The essential concepts of finance, so you can ask intelligent questions and understand the answers Vital statements and reports, with sections on pro forma financial statements and expensing of stock options The auditing process--what is measured, how it's measured, and how you can help ensure accuracy and completeness With chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers serves as a virtual professor, providing the curriculum you need to crunch the numbers like a pro!


Engineering Innovation

Engineering Innovation

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  • Author: Benjamin M. Legum
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 3110521903
  • Category : Science
  • Languages : en
  • Pages : 410

Engineering Innovation is an overview of the interconnected business and product development techniques needed to nurture the development of raw, emerging technologies into commercially viable products. This book relates Funding Strategies, Business Development, and Product Development to one another as an idea is refined to a validated concept, iteratively developed into a product, then produced for commercialization. Engineering Innovation also provides an introduction to business strategies and manufacturing techniques on a technical level designed to encourage passionate clinicians, academics, engineers and savvy entrepreneurs. Offers a comprehensive overview of the process of bringing new technology to market. Identifies a variety of technology management skill sets and management tools. Explores concept generation in conjunction with intellectual property development for early-stage companies. Explores Quality and Transfer-to-Manufacturing.


The McGraw-Hill 36-Hour Course: Lean Six Sigma

The McGraw-Hill 36-Hour Course: Lean Six Sigma

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  • Author: Sheila Shaffie
  • Publisher: McGraw Hill Professional
  • ISBN: 0071743855
  • Category : Business & Economics
  • Languages : en
  • Pages : 242

Reduce Operational Cost and Risk.


Setting the PACE in Product Development

Setting the PACE in Product Development

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  • Author: Michael E. McGrath
  • Publisher: Routledge
  • ISBN: 075069789X
  • Category : New products
  • Languages : en
  • Pages : 190

Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.


The McGraw-Hill 36-hour Marketing Course

The McGraw-Hill 36-hour Marketing Course

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  • Author: Jeffrey L. Seglin
  • Publisher: McGraw-Hill Companies
  • ISBN:
  • Category : Marketing
  • Languages : en
  • Pages : 248


Customer-Oriented Global Supply Chains: Concepts for Effective Management

Customer-Oriented Global Supply Chains: Concepts for Effective Management

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  • Author: Eyob, Ephrem
  • Publisher: IGI Global
  • ISBN: 1466602473
  • Category : Business & Economics
  • Languages : en
  • Pages : 336

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher.


Project Management of Complex and Embedded Systems

Project Management of Complex and Embedded Systems

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  • Author: Kim H. Pries
  • Publisher: CRC Press
  • ISBN: 9781420072068
  • Category : Business & Economics
  • Languages : en
  • Pages : 376

There are many books on project management and many on embedded systems, but few address the project management of embedded products from concept to production. Project Management of Complex and Embedded Systems: Ensuring Product Integrity and Program Quality uses proven Project Management methods and elements of IEEE embedded software development techniques, to explain how to deliver a reliable complex system to market. This volume begins with a general discussion of project management, followed by an examination of the various tools used before a project is underway. The book then delves into the specific project stages: concept, product development, process development, validation of the product and process, and release to production. Finally, post-project stages are explored, including failure reporting, analysis, corrective actions, and product support. The book draws heavily on information from Department of Defense sources as well as systems developed by the Automotive Industry Action Group, General Motors, Chrysler, and Ford to standardize the approach to designing and developing new products. These automotive development and production ideas have universal value, particularly the concept of process and design controls. The authors use these systems to explain project management techniques that can assist developers of any embedded system. The methods explored can be adapted toward mechanical development projects as well. The text includes numerous war stories offering concrete solutions to problems that might occur in production. Tables and illustrative figures are provided to further clarify the material. Organized sequentially to follow the normal life cycle of a project, this book helps project managers identify challenges before they become problems and resolve those issues that cannot be avoided.