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Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand's potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence. The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand's appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.
Stephen Foley spent twenty-five years as a vice president of sales for technology enterprises ranging from startups to companies divisions earning more than $150 million. Through experiences during which his teams sold a billion dollars in technology, Foley became a complex sales coach-building, executing, and running plays to drive revenue growth for the companies for which he worked. Now Foley shares his selling methodology-the Psycho-Scientific Sales Process, a simple but powerful process for anyone in the business of selling complex products or expensive solutions to corporations and government entities. Incorporating real-life examples, he discusses nine topics that teach salespeople to become A-players and help them close multi-million dollar, enterprise-wide deals. From setting goals to understanding prospecting to negotiating the sale, Complex Sales Playbook presents a host of lessons and techniques to help sales executives reach their full financial potential.
It is well known that human activities are endangering the stability and sustainability of many fragile ecosystems. This title looks at the science that addresses the frontiers of interactions between human behavior and environmental responses.
This book highlights cutting-edge research in the field of network science, offering scientists, researchers, students and practitioners a unique update on the latest advances in theory and a multitude of applications. It presents the peer-reviewed proceedings of the VI International Conference on Complex Networks and their Applications (COMPLEX NETWORKS 2017), which took place in Lyon on November 29 – December 1, 2017. The carefully selected papers cover a wide range of theoretical topics such as network models and measures; community structure, network dynamics; diffusion, epidemics and spreading processes; resilience and control as well as all the main network applications, including social and political networks; networks in finance and economics; biological and ecological networks and technological networks.
If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process—a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor. If the stakes are high and you’re expected to win, this book will give you the edge you’ve been looking for. Buy your copy today!
New Perspectives on Historical Latin Syntax: Complex Sentences, Grammaticalization, Typology is the fourth in a set of four volumes dealing with the long-term evolution of Latin syntax, roughly from the 4th century BCE up to the 6th century CE. As in the other volumes, the non-technical style and extensive illustration with classical examples makes the content readable and immediately useful to the widest audience.
Climate change and ecological instability have the potential to disrupt human societies and their futures. Cultural, social and ethical life in all societies is directed towards a future that can never be observed, and never be directly acted upon, and yet is always interacting with us. Thinking and acting towards the future involves efforts of imagination that are linked to our sense of being in the world and the ecological pressures we experience. The three key ideas of this book – ecologies, ontologies and mythologies – help us understand the ways people in many different societies attempt to predict and shape their futures. Each chapter places a different emphasis on the linked domains of environmental change, embodied experience, myth and fantasy, politics, technology and intellectual reflection, in relation to imagined futures. The diverse geographic scope of the chapters includes rural Nepal, the islands of the Pacific Ocean, Sweden, coastal Scotland, North America, and remote, rural and urban Australia. This book will appeal to researchers and students in anthropology, sociology, environmental studies, cultural studies, psychology and politics.
