The Illustrated Guide to the Content Analysis Research Project

2020-06-07
The Illustrated Guide to the Content Analysis Research Project

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  • Author: Patricia Swann
  • Publisher: Routledge
  • ISBN: 0429887221
  • Category : Business & Economics
  • Languages : en
  • Pages : 281

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

The Illustrated Guide to the Mass Communication Research Project

2022-12-21
The Illustrated Guide to the Mass Communication Research Project

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  • Author: Patricia Swann
  • Publisher: Taylor & Francis
  • ISBN: 100078830X
  • Category : Business & Economics
  • Languages : en
  • Pages : 343

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

Qualitative Content Analysis in Practice

2012-02-21
Qualitative Content Analysis in Practice

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  • Author: Margrit Schreier
  • Publisher: SAGE
  • ISBN: 1446258750
  • Category : Reference
  • Languages : en
  • Pages : 283

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

The Handbook of Visual Analysis

2001-03-29
The Handbook of Visual Analysis

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  • Author: Theo Van Leeuwen
  • Publisher: SAGE
  • ISBN: 0761964770
  • Category : Social Science
  • Languages : en
  • Pages : 226

The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.

The Content Analysis Guidebook

2017
The Content Analysis Guidebook

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  • Author: Kimberly A. Neuendorf
  • Publisher: SAGE
  • ISBN: 1412979471
  • Category : Language Arts & Disciplines
  • Languages : en
  • Pages : 457

Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.

Social Research Methods

2023-11-22
Social Research Methods

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  • Author: Sigmund Grønmo
  • Publisher: SAGE Publications Limited
  • ISBN: 1529618452
  • Category : Social Science
  • Languages : en
  • Pages : 533

Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.

Understanding Criminological Research

2012-11-09
Understanding Criminological Research

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  • Author: John Martyn Chamberlain
  • Publisher: SAGE
  • ISBN: 1446291138
  • Category : Social Science
  • Languages : en
  • Pages : 306

Criminological research lies at the heart of criminological theory, influences social policy development, as well as informs criminal justice practice. The ability to collect, analyse and present empirical data is a core skill every student of criminology must learn. Written as an engaging step-by-step guide and illustrated by detailed case studies, this book guides the reader in how to analyse criminological data. Key features of the book include: o Guidance on how to identify a research topic, designing a research study, accounting for the role of the researcher and writing up and presenting research findings. o A thorough account of the development of qualitative and quantitative research methodologies and data analysis within the field of criminology. o Relevant and up-to-date case studies, drawn from internationally published criminological research sources. o Clear and accessible chapter content supported by helpful introductions, concise summaries, self-study questions and suggestions for further reading. Understanding Criminological Research: A Guide to Data Analysis in invaluable reading for both undergraduate and postgraduate students in criminology and criminal justice.

Blending Qualitative and Quantitative Research Methods in Theses and Dissertations

2003-03-14
Blending Qualitative and Quantitative Research Methods in Theses and Dissertations

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  • Author: R. Murray Thomas
  • Publisher: Corwin Press
  • ISBN: 9780761939320
  • Category : Business & Economics
  • Languages : en
  • Pages : 260

Aimed at empowering students with the information necessary to choose the best approach to fit their needs, the text outlines numerous research options from varying viewpoints, and highlights the procedures involved with putting each method into practice.

The Application of Content Analysis in Nursing Science Research

2019-10-31
The Application of Content Analysis in Nursing Science Research

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  • Author: Helvi Kyngäs
  • Publisher: Springer Nature
  • ISBN: 3030301990
  • Category : Medical
  • Languages : en
  • Pages : 115

This book provides principles on content analysis and its application into development of nursing theory. It offers clear guidance to students, lecturers and researchers to gain a deeper understanding of the method of content analysis, its implementation into their own research and criteria of trustworthiness evaluation. The book is written in user-friendly language with provided research examples and cases, and the content is illustrated by figures and tables. The authors offer their expertise in providing a well thought through explanation of content analysis in didactical style, which will enhance university education. The book includes highly experienced researchers who have published articles on content analysis and the trustworthiness of the method with more than 10 000 citations. Divided into two parts, this book explores the application of content analysis into nursing science. The first part presents the philosophical position of content analysis, inductive and deductive methods of using content analysis, trustworthiness of the method, and ethical consideration of using content analysis. The second part informs on the theory development based on content analysis, conceptualization of the concepts of content analysis into generation of items and instrument development, and statistical testing of a hypothetical model. The last chapter shows a new approach to using content analysis in systematic reviews and quality evaluation of methodology within systematic review process. The book is an essential tool for nursing science, providing instruction on key methodological elements in order to provide rigorously conducted empirical research for clinical practice and nursing education.

The Coding Manual for Qualitative Researchers

2009-02-19
The Coding Manual for Qualitative Researchers

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  • Author: Johnny Saldana
  • Publisher: SAGE
  • ISBN: 1446200124
  • Category : Reference
  • Languages : en
  • Pages : 282

The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.