The Business Model Canvas Playbook

2014-08-13
The Business Model Canvas Playbook

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  • Author: Marco Meyer
  • Publisher: CreateSpace
  • ISBN: 9781500835507
  • Category : Business & Economics
  • Languages : en
  • Pages : 202

A MUST HAVE FOR VISIONARIES, ENTREPRENEURS, EXECUTIVES AND CONSULTANTS WITH A GAME CHANGING ATTITUDE This is not a fiction or non-fiction book. It is also not a workbook. So what is it then? This book consists of several worksheets. To be precise: 100 blank business model canvases. Since worksheet did not sound appealing enough, we chose “playbook”. A playbook contains a sports team's strategies and plays. Very similar to a business model of startups / companies. WHAT IS A CANVAS? Alexander Osterwalder's business model canvas presents a visual overview of the nine components of any business on one page. This page has nine boxes that depict the details of a company's product, customers, channels, demand creation, revenue models, partners, resources, activities and cost structure. HOW SHOULD I USE THIS PLAYBOOK? What exactly you do with it is up to you. I personally recommend you fill the canvases with your ideas, guesses, visions and strategies, than you experiment and test things in real life and change your business model along the way. To do it the right way I highly recommend reading: 1. Business Model Generation by Alexander Osterwalder & Yves Pigneur. The inventors of the business model canvas. A must! Enough said. 2. The Lean Startup by Eric Ries. Successfully launch your startup and prevent failure. 3. The Startup Owner's Manual by Steven Blank & Bob Dorf: As stated by Blank & Dorf, 2012 in The Startup Owner's Manual “As a startup moves through the Customer Development process, it will use the business model canvas as a scorecard, by posting the hypotheses about each component of the model and then revising the hypotheses as the founders gather facts. Think of your first version of the business model canvas as the starting point showing the hypotheses that must be confirmed in face-to face or online interaction with customers. (…) Using the business model canvas as a guide makes it easier to figure out where and how to pivot, since the team can visually diagram its alternatives and see what it needs to change. Each time the founders iterate or pivot in response to customer feedback, they draw a new canvas showing changes. Over time, these multiple canvases form a “flip book” that shows the evolution of the business model.” (Steven Blank & Bob Dorf, 2012) Tags: business model canvas, business model canvas book, the lean startup, canvas book, startup owner's manual,business model canvas poster, business model canvas whiteboard

The Business Model Canvas Playbook

2014-08-12
The Business Model Canvas Playbook

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  • Author: Marco Meyer
  • Publisher: CreateSpace
  • ISBN: 9781500827939
  • Category : Business & Economics
  • Languages : en
  • Pages : 42

A MUST HAVE FOR VISIONARIES, ENTREPRENEURS, EXECUTIVES AND CONSULTANTS WITH A GAME CHANGING ATTITUDE This is not a fiction or non-fiction book. It is also not a workbook. So what is it then? This book consists of several worksheets. To be precise: 20 blank business model canvases. Since worksheet did not sound appealing enough, we chose “playbook”. A playbook contains a sports team's strategies and plays. Very similar to a business model of startups / companies. WHAT IS A CANVAS? Alexander Osterwalder's business model canvas presents a visual overview of the nine components of any business on one page. This page has nine boxes that depict the details of a company's product, customers, channels, demand creation, revenue models, partners, resources, activities and cost structure. HOW SHOULD I USE THIS PLAYBOOK? What exactly you do with it is up to you. I personally recommend you fill the canvases with your ideas, guesses, visions and strategies, than you experiment and test things in real life and change your business model along the way. To do it the right way I highly recommend reading: 1. Business Model Generation by Alexander Osterwalder & Yves Pigneur. The inventors of the business model canvas. A must! Enough said. 2. The Lean Startup by Eric Ries. Successfully launch your startup and prevent failure. 3. The Startup Owner's Manual by Steven Blank & Bob Dorf: As stated by Blank & Dorf, 2012 in The Startup Owner's Manual “As a startup moves through the Customer Development process, it will use the business model canvas as a scorecard, by posting the hypotheses about each component of the model and then revising the hypotheses as the founders gather facts. Think of your first version of the business model canvas as the starting point showing the hypotheses that must be confirmed in face-to face or online interaction with customers. (…) Using the business model canvas as a guide makes it easier to figure out where and how to pivot, since the team can visually diagram its alternatives and see what it needs to change. Each time the founders iterate or pivot in response to customer feedback, they draw a new canvas showing changes. Over time, these multiple canvases form a “flip book” that shows the evolution of the business model.” (Steven Blank & Bob Dorf, 2012) Tags: business model canvas, business model canvas book, the lean startup, canvas book, startup owner's manual,business model canvas poster, business model canvas whiteboard

The Business Model Canvas Playbook

2014-08-12
The Business Model Canvas Playbook

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  • Author: Marco Meyer
  • Publisher: CreateSpace
  • ISBN: 9781500827632
  • Category : Business & Economics
  • Languages : en
  • Pages : 102

A MUST HAVE FOR VISIONARIES, ENTREPRENEURS, EXECUTIVES AND CONSULTANTS WITH A GAME CHANGING ATTITUDE This is not a fiction or non-fiction book. It is also not a workbook. So what is it then? This book consists of several worksheets. To be precise: 50 blank business model canvases. Since worksheet did not sound appealing enough, we chose “playbook”. A playbook contains a sports team's strategies and plays. Very similar to a business model of startups / companies. WHAT IS A CANVAS? Alexander Osterwalder's business model canvas presents a visual overview of the nine components of any business on one page. This page has nine boxes that depict the details of a company's product, customers, channels, demand creation, revenue models, partners, resources, activities and cost structure. HOW SHOULD I USE THIS PLAYBOOK? What exactly you do with it is up to you. I personally recommend you fill the canvases with your ideas, guesses, visions and strategies, than you experiment and test things in real life and change your business model along the way. To do it the right way I highly recommend reading: 1. Business Model Generation by Alexander Osterwalder & Yves Pigneur. The inventors of the business model canvas. A must! Enough said. 2. The Lean Startup by Eric Ries. Successfully launch your startup and prevent failure. 3. The Startup Owner's Manual by Steven Blank & Bob Dorf: As stated by Blank & Dorf, 2012 in The Startup Owner's Manual “As a startup moves through the Customer Development process, it will use the business model canvas as a scorecard, by posting the hypotheses about each component of the model and then revising the hypotheses as the founders gather facts. Think of your first version of the business model canvas as the starting point showing the hypotheses that must be confirmed in face-to face or online interaction with customers. (…) Using the business model canvas as a guide makes it easier to figure out where and how to pivot, since the team can visually diagram its alternatives and see what it needs to change. Each time the founders iterate or pivot in response to customer feedback, they draw a new canvas showing changes. Over time, these multiple canvases form a “flip book” that shows the evolution of the business model.” (Steven Blank & Bob Dorf, 2012) Tags: business model canvas, business model canvas book, the lean startup, canvas book, startup owner's manual,business model canvas poster, business model canvas whiteboard

Business Model Generation

2013-02-01
Business Model Generation

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  • Author: Alexander Osterwalder
  • Publisher: John Wiley & Sons
  • ISBN: 1118656407
  • Category : Business & Economics
  • Languages : en
  • Pages : 295

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Business Model Generation

2010
Business Model Generation

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  • Author: Alexander Osterwalder
  • Publisher: OSF
  • ISBN: 2839905809
  • Category : Business planning
  • Languages : en
  • Pages : 288

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

Applying the Business Model Canvas

2016-04
Applying the Business Model Canvas

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  • Author: Steven Imke
  • Publisher: Createspace Independent Publishing Platform
  • ISBN: 9781533677983
  • Category : Business planning
  • Languages : en
  • Pages : 92

Applying the Business Model Canvas: A Practical Guide for Small Businesses is a book that was written for the entrepreneur trying to come up with a workable new business model. It teaches entrepreneurs using the Socratic Method of asking and answering questions to complete each of the 13 building blocks of the Business Model Canvas and the Value Proposition Model. Through this process, the reader will be able to turn abstract ideas into a practical business model in no time. Applying the Business Model Canvas: A Practical Guide for Small Businesses is a concise and easy to read guide packed with solid advice and examples that will help entrepreneurs refine their business ideas before they launch. This book also helps the reader avoid costly mistakes.

Business Model You

2012-03-12
Business Model You

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  • Author: Timothy Clark
  • Publisher: John Wiley & Sons
  • ISBN: 1118225996
  • Category : Business & Economics
  • Languages : en
  • Pages : 264

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their currentpersonal business model Understand the value of their skills in the marketplace anddefine their purpose Articulate a vision for change Create a new personal business model harmonized with thatvision, and most important, test and implement the new model When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.

Value Proposition Design

2015-01-28
Value Proposition Design

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  • Author: Alexander Osterwalder
  • Publisher: John Wiley & Sons
  • ISBN: 1118968077
  • Category : Business & Economics
  • Languages : en
  • Pages : 320

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The Lean Product Playbook

2015-05-21
The Lean Product Playbook

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  • Author: Dan Olsen
  • Publisher: John Wiley & Sons
  • ISBN: 1118961021
  • Category : Business & Economics
  • Languages : en
  • Pages : 336

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Business Model Canvas

2020-03-10
Business Model Canvas

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  • Author: KDP-Publisher
  • Publisher:
  • ISBN:
  • Category :
  • Languages : en
  • Pages : 104

What is Business Model Canvas? The Business Model Canvas is the means of choice to visualize the business model and a startup idea and to test whether it makes sense from an entrepreneurial perspective. Many experts now believe that the business model canvas can completely replace the outdated business plan. Developed and published in 2004 by Alexander Osterwalder in his book "Business Model Generation", the Business Model Canvas has already reached more than 5,000,000 users. It is considered a handbook for visionaries and initiators who want to turn outdated business models upside down and drive innovation. Why business model canvas? Every idea needs a working business model if it wants to last and to reach as many people as possible. It is easier to realize a bad idea with a good business model than the best idea without. The Business Model Canvas helps to bring all essential elements of a successful business model into a scalable system. As a startup, in which the business model is usually not yet completely clear, you can quickly compare different variants. Existing business models in innovative companies can also be quickly developed with the canvas to get ideas on how the company could operate in 2, 5 or 10 years. Use the included templates for your ideas and develop your business model very easily.