The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

2008-11-02

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Author: Peter Montoya
Publisher: McGraw Hill Professional
ISBN: 9780071641777
Category : Business & Economics
Languages : en
Pages : 288

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Dataclysm

2014-09-09

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Author: Christian Rudder
Publisher: Crown
ISBN: 0385347383
Category : Social Science
Languages : en
Pages : 242

A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

Unleash Your Personal Brand

2023-07-25

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Author: Farooq haque
Publisher: Notion Press
ISBN:
Category : Self-Help
Languages : en
Pages : 338

"Unleash Your Personal Brand: Master the Art of Personal Branding for Academic and Professional Success" is your gateway to a world where personal branding reigns supreme. This transformative journey will empower you to discover the essence of personal branding and its profound impact on your academic and professional path. Learn the essential components of personal branding, from crafting your unique brand identity to harnessing the power of storytelling and establishing a strong online presence. Unlock the secrets of networking, thought leadership, and showcasing your skills, while building a solid support system along the way. Discover the strategies to manage and evolve your personal brand, navigate job searches and interviews, and leave a lasting reputation and legacy. Be inspired by captivating case studies of renowned individuals like Serena Williams, Elon Musk, Beyoncé, and more, who have leveraged personal branding to achieve extraordinary success. Join us on this exhilarating adventure and unlock the full potential of your personal brand. Prepare to make an indelible mark in the academic and professional world like never before. Your journey starts now!

The Savvy Music Teacher

2015

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Author: David Cutler
Publisher: Oxford University Press, USA
ISBN: 0190200820
Category : Music
Languages : en
Pages : 417

In our era of financial uncertainty and disruptive technological change, the music industry is in crisis. One career path that holds great promise, however, is independent music teaching. For a host of reasons, demand exists in every corner, providing one of the most stable, promising career options available to musicians regardless of instrument, genre, or background - at least, in the hands of a savvy music teacher. In this book, author David Cutler offers hands-on advice for creating a music career that is meaningful, artistically fulfilling, and financially self-supporting. The book's over.

DESIGN-DECODED 2021

2022-03-25

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Author: Juaini Jamaludin
Publisher: European Alliance for Innovation
ISBN: 1631903454
Category : Social Science
Languages : en
Pages : 840

It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.

The Role of Islamic Spirituality in the Management and Leadership Process

2021-05-07

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Author: Abdul Mutalib, Mahazan
Publisher: IGI Global
ISBN: 179986894X
Category : Business & Economics
Languages : en
Pages : 254

Leaders nowadays need to know, learn, and apply the concept of qalb leadership where it has been taught by the Prophet Muhammad as well as explained by Islamic scholars. The comparison with other mindful leadership concepts is required to provide solutions and options in leadership for better outcomes and spiritual awareness. It is found that leadership literature, in general, is unable to generate an understanding of a leadership concept that is both intellectually compelling and emotionally satisfying. As for qalb leadership, it focuses on the spirituality of leadership that can aid in facing unpredictable manners and provide better outcomes for followers. Research on Islamic leadership and spirituality may pave the way for better leadership practices in the future. The Role of Islamic Spirituality in the Management and Leadership Process will elaborate the spirituality and qalb in human life and leadership along with providing a discussion on the role and function of qalb in the overall leadership process. Through spirituality, human interdependence, creativity, and social justice can be created and molded. This type of leadership enables transformation in a natural way without denying basic human nature and imparts balance to both the outer and inner needs of humans. With the discussion of four cardinal virtues of Al-Ghazali, leaders can solve many problems that emerge in their organizations. This book is ideal for managers, executives, theologians, professionals, researchers, academicians, and students who are interested in how Islamic spirituality plays a role in leadership.

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

2024-01-30

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Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031420853
Category : Technology & Engineering
Languages : en
Pages : 849

This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.

CRAFTING DIGITAL SELF- Navigating Online Identity and Self-Presentation

2023-06-28

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Author: Dr B.Bharathi
Publisher: Blue Rose Publishers
ISBN:
Category : Education
Languages : en
Pages : 108

"Crafting Digital Self: Navigating Online Identity and Self-Presentation" is a comprehensive and practical guidebook that offers readers invaluable insights into the complexities of online identity in today's digital age. With the proliferation of social media and online platforms, the book recognizes the importance of understanding and consciously crafting our digital selves. The book begins by exploring the concept of digital identity, tracing its evolution and highlighting its significance in contemporary society. It emphasizes the role of online identity in shaping personal and professional relationships, and the potential impact it can have on one's overall well-being. It provides readers with a range of strategies and techniques for intentionally shaping and presenting an authentic online persona. It addresses crucial topics such as privacy, security, and ethical considerations, helping readers make informed decisions about their online presence. The book goes beyond mere self-presentation, diving into the intricacies of various social media platforms. It offers practical tips on how to effectively engage with others, maintain digital etiquette, and navigate the potential pitfalls and challenges of online interactions.

ICED-QA 2019

2021-04-02

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Author: Yulia Hendri Yeni
Publisher: European Alliance for Innovation
ISBN: 1631903101
Category : Social Science
Languages : en
Pages : 361

The quality improvement of higher education is needed to guarantee the quality of the graduates for the future competitiveness. Due to the local and global changes and the issue of Industrial Revolution 4.0, higher education needs to compliance the paradigm. Labor requirement’s competence requires curriculum reformation from input-based education to outcome-based education. In learning, the paradigm friction appears from instructional paradigm to learning paradigm. To solve the related proportion, LP3M (Institute of Educational Development and Quality Assurance) Universitas Andalas initiated the International Conference on Educational Development and Quality Assurance (ICED-QA 2). This conference was attended expert and researchers from different countries to discuss the issues about “Educational Quality Development in Industrial Revolution 4.0”.

Personal Brand Creation in the Digital Age

2018-03-20

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Author: Mateusz Grzesiak
Publisher: Springer
ISBN: 3319696971
Category : Business & Economics
Languages : en
Pages : 185

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.