Business Storytelling For Dummies

Business Storytelling For Dummies

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  • Author: Karen Dietz
  • Publisher: John Wiley & Sons
  • ISBN: 1118661214
  • Category : Business & Economics
  • Languages : en
  • Pages : 391

Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.


Storytelling in Business

Storytelling in Business

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  • Author: Janis Forman
  • Publisher: Stanford University Press
  • ISBN: 0804784957
  • Category : Business & Economics
  • Languages : en
  • Pages : 304

Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.


Everyday Business Storytelling

Everyday Business Storytelling

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  • Author: Janine Kurnoff
  • Publisher: John Wiley & Sons
  • ISBN: 1119704693
  • Category : Business & Economics
  • Languages : en
  • Pages : 291

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.


Storytelling In Business

Storytelling In Business

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  • Author: George Diamond
  • Publisher: Youcanprint
  • ISBN:
  • Category : Business & Economics
  • Languages : en
  • Pages : 73

You Are About To Discover How To Leverage The Power Of Storytelling To Get Customers To Want To Buy From You, Build Strong Customer Loyalty, Maximize Your Profits And Achieve Much More! Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying an ever-increasing engagement, loyalty and profits. Think of the most popular brands around the world – when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufactures to even organic food brands, every serious brand has a story…. And yes, storytelling is an essential part of content marketing; it's a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. What business wouldn't want that? By virtue that you are reading this, it is likely that you've heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story…. Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: How does a good story look like? How do you craft a compelling story? Is there a template or universal structure? Are there any tips I should consider? How do I avoid mistakes? These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. So if you're a beginner who wants something simple, straightforward and comprehensive, then keep reading! More precisely, this book covers the following: The basics of brand storytelling, including what it is, what it entails and examples of excellent storytelling Why businesses should leverage the power of storytelling How to develop and tell your business/brand story step by step, including the keys to effective storytelling in business When you should use storytelling for your business The components of a powerful brand story that you should be using and how to use them The framework for organizational storytelling The structure of business storytelling The things you have to do when creating stories The strategies that can enhance your stories How to create compelling stories How to tailor stories to special circumstances How you can compose attractive business story titles The tips, dos and don'ts in storytelling The storytelling tips for a business How to measure the results of a business storytelling project Real stories, and a template to get you started …And so much more! So whether your sales have been on a downward spiral, or you've been having more of a flat curve, this guide will see to it that your business makes a positive change, and you realize all your short-term and long-term financial goals. Like most things, it all starts with a simple step… Scroll up and click Buy Now With 1-Click or Buy Now to get started!


Stories at Work

Stories at Work

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  • Author: Indranil Chakraborty
  • Publisher: Penguin Random House India Private Limited
  • ISBN: 9353052068
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.


Putting Stories to Work

Putting Stories to Work

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  • Author: Shawn D. Callahan
  • Publisher:
  • ISBN: 9780992338565
  • Category : Business & Economics
  • Languages : en
  • Pages : 0

'Shawn Callahan is a master at telling stories, applying stories and coaching others in the art of storytelling. This is a delightful book that is hard to put down.' --Gary Klein, world-leading psychologist and author of Intuition at Work 'A wonderful book that's both practical and fun to read. As we've experienced, Shawn's training programs are phenomenal, and now everyone has access to his techniques in Putting Stories to Work.' --Gerry Lynch, General Manager, Mars New Zealand 'Putting Stories to Work really helps you notice stories and bring them to life in your business in a way that's simple, practical and compelling. This book is full of interesting stories that are so relatable. It's a must-read.' --Lisa Mills, International Head of TESCO Academy The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work, reminding us that sharing stories is what we all do naturally, every day, and that it's one of the most powerful tools for getting things done. You just need to adapt this natural superpower to boost your business. Shawn's story mastery process of Discover, Remember, Share and Refresh is based on over two decades' work with high-achieving global companies. In Putting Stories to Work, each step is spelled out in detail, backed up by research, and, needless to say, illustrated by plenty of great stories. Learn how to find and share stories to connect with new people. How to explain why change is needed. How to influence opinions and promote success. And much more. Most importantly, learn how to take the latent skill of storytelling and turn it into a potent business habit. Imagine your colleagues telling the story of how you took the most diverse and opinionated group of experts and had them all working towards the same goal. Or the one about how you persuaded the executive team to change their minds and got a great result for the business. Or the one where everyone got inspired and turned things around. Imagine that your people all know exactly what the company strategy is and how they're making a difference to the organisation. As the successful film executive Peter Guber put it: 'Storytelling is not show business. It's good business'.


The Storytelling Edge

The Storytelling Edge

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  • Author: Shane Snow
  • Publisher: John Wiley & Sons
  • ISBN: 1119483476
  • Category : Business & Economics
  • Languages : en
  • Pages : 208

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.


How Business Storytelling Works

How Business Storytelling Works

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  • Author: Sandeep Das
  • Publisher: Penguin Random House India Private Limited
  • ISBN: 9354929656
  • Category : Self-Help
  • Languages : en
  • Pages : 286

Why are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story. So, what are you waiting for? Head to the checkout counter.


Making Sense of Work Through Collaborative Storytelling

Making Sense of Work Through Collaborative Storytelling

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  • Author: Tricia Cleland Silva
  • Publisher: Springer Nature
  • ISBN: 3030894460
  • Category : Business
  • Languages : en
  • Pages : 131

Collective sense making starts with individual stories. Stories influence how we construct our sense of self in relation to others and our social environment, especially within the world of work. The stories we tell ourselves at work, particularly during times of change, impact our relationships and the collaboration with those who are engaged in the same work activities. Stories that we take for granted as "common sense" may not resonate with others, leading to conflict and tensions. This book focuses on the development of collaborative practices at work, and in organisations, through Collaborative Storytelling: from sharing stories to exchanging experiences and building a common narrative collectively. This open access book will be of interest to practitioners and academics working in the fields of adult education, equity and inclusion, human resource management, practice-based studies, organisational studies, qualitative research methods, sensemaking, storytelling, and workplace identity.


Everyday Business Storytelling

Everyday Business Storytelling

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  • Author: Janine Kurnoff
  • Publisher: John Wiley & Sons
  • ISBN: 1119704669
  • Category : Business & Economics
  • Languages : en
  • Pages : 290

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Colgage-Palmolive, Nestlé, T-Mobile, Medtronic and Meta—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or have to communicate with data, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives that meet diverse audience needs. You'll discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic, persuasive story. Within this professional development book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you're looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, Everyday Business Storytelling is for you. Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. It enables you to display confidence and communicate with clarity regardless of how complex your message is. If you're a busy, talented businessperson looking for tactics to improve your executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.