* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the golden rules of writing as well as tips to make all your writing more enjoyable to read. You will also discover that : everyone is capable of writing as long as they master the basic rules of the French language; simplicity is the first quality of a good text; it is important to reveal one's sensitivity and humanity in one's writing in order to touch the reader; it is also important to show originality and assert one's personality in order to stand out. Knowing how to write well is essential, as the written word is present in everyday life. Even if you now write more on computer and telephone keyboards than on paper, the principles of good writing remain the same. Whether you are a student, a company executive, a blogger or a writer in your spare time, William Zinsser's guide will give you valuable advice on how to make your texts clearer, more enjoyable to read and more original. *Buy now the summary of this book for the modest price of a cup of coffee!