Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

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  • Author: Nicholas A. C. Read
  • Publisher: McGraw Hill Professional
  • ISBN: 0071634630
  • Category : Business & Economics
  • Languages : en
  • Pages : 240

It’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don’t avoid sales pitches; in fact, they welcome them—provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid. Selling to the C-Suite provides all the insight you need to: Gain access to executives Establish trust and credibility Leverage relationships Create value at the executive level It also reveals when executives personally enter the buying process and sheds light on what role they play. Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.


Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

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  • Author: Stephen J. Bistritz, Ed.D.
  • Publisher: McGraw-Hill Education
  • ISBN: 9781260116427
  • Category : Business & Economics
  • Languages : en
  • Pages : 288

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.


Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

PDF Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top Download

  • Author: Nicholas A. C. Read
  • Publisher: McGraw Hill Professional
  • ISBN: 1260116409
  • Category : Business & Economics
  • Languages : en
  • Pages : 288

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING.Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:•Target the most relevant executives in any sales opportunity•Win support from the executive’s network of gatekeepers and influencers•Position yourself as the supplier who will add the most value with least risk•Update your prospecting and selling skills for the digital age•Sell higher, win bigger, and close faster. Based on the world’s largest study of its kind, Selling to the C-Suite, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.


How to Compete with the Industry Giants

How to Compete with the Industry Giants

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  • Author: Rajiv Dwivedi
  • Publisher: Raj Dwivedi
  • ISBN: 0984797602
  • Category : Business & Economics
  • Languages : en
  • Pages : 182

Great book on leadership, entrepreneurship, business planning and inspiring to anyone considering starting a business. Many academics agree that any college aged kids considering starting a career may want to read this book first if they don't have a background in business. This book is written for the general public as a practical how to guide in steps that make it possible for anyone, no matter where they are in their career to get some valuable insight.


The Key to the C-Suite

The Key to the C-Suite

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  • Author: Michael J. Nick
  • Publisher: AMACOM
  • ISBN: 0814417310
  • Category : Business & Economics
  • Languages : en
  • Pages : 208

With budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C-suite. And when it comes to selling to those at the highest level, author Michael Nick has a revelation for you: ROI is no longer the key metric for making purchasing decisions. In The Key to the C-Suite, he reveals the ten tangible metrics C-level executives do look for, and teaches readers to apply those metrics to build a case for their products and services that will unlock the door to greater sales. You’ll learn how to: uncover key financial information on a prospect; determine a corporation’s financial stability; clearly define the value of the product or service you are selling; calculate the value impact of your offerings in financial metrics; and showcase how your sales packages fit into metrics such as return on asset, return on equity, operating costs, net profit, and earnings. These days, it is crucial for sales professionals to be able to communicate the positive effect their products or services will have on a company’s financial statements. The Key to the C-Suite explains how to showcase bottom-live value using individually trackable and measurable metrics that will win over companies’ top decision makers.


Selling to the Top

Selling to the Top

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  • Author: David A. Peoples
  • Publisher: Wiley
  • ISBN: 9780471581048
  • Category : Business & Economics
  • Languages : en
  • Pages : 252

David Peoples reveals how you can reach the decision makers at the top and clinch the sale. It's tougher than ever to win over today's customers, but it helps to have David Peoples on your side. This internationally known author, speaker, and sales trainer has already trained over 8,000 IBM salespeople in his highly successful sales program. He gives you proven strategies for getting your foot in the top executive's door, building a relationship, and making the sale. In Selling to the Top, he tells you: * How to quickly identify the decision makers * How to figure out who is the Dominant Influencer (DI) * How to meet Mr./Ms. Big (it's much easier than you think) * How to size up Mr./Ms. Big before you've met * How to develop a detailed plan for calling on executives and how to talk their language by knowing their goals * Everything you'll need to know about the art of persuasion, including how to win, three things that are necessary to persuade another person, how to build trust, and the five most powerful buying motives * How to differentiate yourself from your competitor


Expert Selling

Expert Selling

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  • Author: Sedric Hill
  • Publisher: Morgan James Publishing
  • ISBN: 1630477176
  • Category : Business & Economics
  • Languages : en
  • Pages : 253

“This fast-moving book, written by a sales expert, shows you how to become an expert as well. You learn how to take your sales to a new level.” —Brian Tracy, author of Unlimited Sales Success Discover the elusive mental skills of selling that move you from meeting sales quotes to driving profit revenues! The road from journeyman to expert is not achieved through traditional behavior-based training that requires large amounts of dedicated time, but instead happens between the ears—through cognitive skill development. Expert Selling is your blueprint guide to success: Exceed (not just achieve) your sales goals faster and with more certainty Perform at a high level with consistency (Systematic, repeatable methodology) Achieve your life goals; personal, professional, and income, in less time Have more fun while selling—-minimize sales pressures and stress In Expert Selling, sales trainer and success coach Sedric Hill moves selling to the next level by utilizing breakthroughs in cognitive psychology science. Expert Selling unpacks the implicit "windows of expert advantage" and wraps them into an easy to follow blueprint for professional sellers and anyone who depends on persuasive communication for success. “Connecting with prospects and customers is critical to selling success. Sedric Hill's Expert Selling reveals the expert communication skills you need to master selling and other social interactions.” —SusanRoAne, author of How to Work a Room


Top Secret Executive Resumes, Updated Third Edition

Top Secret Executive Resumes, Updated Third Edition

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  • Author: Steven Provenzano CPRW / CEIP
  • Publisher: ECS: Executive Career Services & DeskTop Publishing, Inc.
  • ISBN: 0963355880
  • Category : Business & Economics
  • Languages : en
  • Pages : 396

Newly revised and updated, this is the industry standard for executives and professionals in all major industries, and includes a free resume review by the author. Steven Provenzano is President of ECS: Executive Career Services and DTP, Inc. ECS is a team of certified experts specializing in career marketing at all income levels. Mr. Provenzano is the author of ten highly successful career books including Top Secret Resumes & Cover Letters, 4th Ed., the Complete Career Marketing guide for all job seekers. He is a CPRW, Certified Professional Resume Writer, a CEIP, Certified Employment Interview Professional, and has written or edited more than 5000 resumes for staff, managers and executives at all income levels during his 20 years in career marketing and corporate recruiting. His team is so highly regarded, they were selected to write more than 1500 resumes for all of SAP America's domestic consultants. Steven has appeared numerous times on CNBC, CNN, WGN, NBC/ABC in Chicago, in the Wall Street Journal, Chicago Tribune, Crain's, the Daily Herald, and on numerous radio programs. His work is endorsed by Chicago Tribune career columnist Lindsey Novak, as well as top executives from the Fortune 500, including Motorola, Coca-Cola and other firms. You may email your resume direct to the author for a free review, to the email provided on the back cover.


It Starts With Clients

It Starts With Clients

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  • Author: Andrew Sobel
  • Publisher: John Wiley & Sons
  • ISBN: 1119619114
  • Category : Business & Economics
  • Languages : en
  • Pages : 157

World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challenges Andrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base in any market conditions. He’s encapsulated 25 years of unique research, including personal interviews with over 8000 top executives and successful rainmakers, into a practical roadmap for winning more new clients and growing your existing relationships. You’ll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You’ll master the art of reframing client requests, leading to broader, higher-impact engagements. You’ll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you’ll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses. Andrew has taught these strategies to over 50,000 professionals around the world, and they’re now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.


Smooth Selling a quick course in building relationships

Smooth Selling a quick course in building relationships

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  • Author: Elinor Stutz
  • Publisher: Smooth Sale Publishing
  • ISBN: 0976294206
  • Category : Business & Economics
  • Languages : en
  • Pages : 228

This entertaining and valuable how to will introduce readers to a field-tested sales program that can shave years off the learning process. A must read for anyone new to sales who wants to find out what's truly important and start making more and better sales quickly. Readers will discover how to use their natural relationship-building skills to close a higher percentage of business. And everyone will be delighted by the stories of her fascinating and sometimes humorous experiences as a highly successful woman pioneer selling to mega-organizations.