Secrets of the Moneylab

Secrets of the Moneylab

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  • Author: Kay-Yut Chen
  • Publisher: Penguin UK
  • ISBN: 0141965428
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights inot the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.


Secrets of the Moneylab

Secrets of the Moneylab

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  • Author: Kay-Yut Chen
  • Publisher:
  • ISBN:
  • Category : Business enterprises
  • Languages : en
  • Pages : 0


Secrets of the Moneylab

Secrets of the Moneylab

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  • Author: Kay-Yut Chen
  • Publisher: Portfolio
  • ISBN: 9781591843542
  • Category : Business & Economics
  • Languages : en
  • Pages : 246

Draws on the experimental research into human behavior to explain the impact of economics in professional environments, explaining such topics as incentives, reducing irrational behavior, and identifying trustworthy associates.


Your New Money Story

Your New Money Story

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  • Author: David Krueger, MD
  • Publisher: Rowman & Littlefield
  • ISBN: 1538124009
  • Category : Business & Economics
  • Languages : en
  • Pages : 256

Overcome money mistakes and shatter a glass ceiling of money limitation to develop informed success strategies for financial empowerment and satisfaction. This book explores our beliefs about money, where they come from, and how to change them, and presents a systematic, evidence-based guide to rewrite your money story for lasting success.


Business Education and Ethics: Concepts, Methodologies, Tools, and Applications

Business Education and Ethics: Concepts, Methodologies, Tools, and Applications

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  • Author: Management Association, Information Resources
  • Publisher: IGI Global
  • ISBN: 1522531548
  • Category : Business & Economics
  • Languages : en
  • Pages : 1492

In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector.


The Middleman Economy

The Middleman Economy

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  • Author: Marina Krakovsky
  • Publisher: Springer
  • ISBN: 1137530200
  • Category : Social Science
  • Languages : en
  • Pages : 229

With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.


Brainfluence

Brainfluence

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  • Author: Roger Dooley
  • Publisher: John Wiley & Sons
  • ISBN: 1118113365
  • Category : Business & Economics
  • Languages : en
  • Pages : 308

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.


Contemporary Issues Surrounding Ethical Research Methods and Practice

Contemporary Issues Surrounding Ethical Research Methods and Practice

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  • Author: Anyansi-Archibong, Chi B.
  • Publisher: IGI Global
  • ISBN: 1466685638
  • Category : Philosophy
  • Languages : en
  • Pages : 376

Advanced technology-driven globalization has not only revolutionized world economic growth but has also improved cross-border research methods, inevitably influencing ethical behaviors. Increases in interdisciplinary and cross-cultural research collaboration have further enhanced issues surrounding ethical research and practice. Contemporary Issues Surrounding Ethical Research Methods and Practice identifies the impact of globalization, advanced technology, and international collaboration on ethical research methods and practice. This comprehensive reference work serves as a critical resource for institutions, organizations, and individuals seeking further understanding of ethical research practices. This publication reveals the numerous issues in research ethics and practice including, but not limited to, law and economics of integrity as social capital, ethical research issues in Africa, research issues in Saudi Arabia, ethical issues in qualitative research methods, research with teen mothers and IRBs, ethical research and decision making models, a framework for ethical decision making in cross-cultural settings, and research ethics education.


Handbook of Economic Forecasting

Handbook of Economic Forecasting

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  • Author: Graham Elliott
  • Publisher: Newnes
  • ISBN: 0444536841
  • Category : Business & Economics
  • Languages : en
  • Pages : 720

The highly prized ability to make financial plans with some certainty about the future comes from the core fields of economics. In recent years the availability of more data, analytical tools of greater precision, and ex post studies of business decisions have increased demand for information about economic forecasting. Volumes 2A and 2B, which follows Nobel laureate Clive Granger's Volume 1 (2006), concentrate on two major subjects. Volume 2A covers innovations in methodologies, specifically macroforecasting and forecasting financial variables. Volume 2B investigates commercial applications, with sections on forecasters' objectives and methodologies. Experts provide surveys of a large range of literature scattered across applied and theoretical statistics journals as well as econometrics and empirical economics journals. The Handbook of Economic Forecasting Volumes 2A and 2B provide a unique compilation of chapters giving a coherent overview of forecasting theory and applications in one place and with up-to-date accounts of all major conceptual issues. Focuses on innovation in economic forecasting via industry applications Presents coherent summaries of subjects in economic forecasting that stretch from methodologies to applications Makes details about economic forecasting accessible to scholars in fields outside economics


The Leap

The Leap

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  • Author: Ulrich Boser
  • Publisher: Houghton Mifflin Harcourt
  • ISBN: 0544262018
  • Category : Business & Economics
  • Languages : en
  • Pages : 181

Explores the potential mutual benefits of prioritizing trust between the public and the institutions it relies on, documenting the author's visit to a corrupt Latin American city and his trust-related scientific experiments.