Rethinking Children as Consumers

Rethinking Children as Consumers

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  • Author: Cyndy Hawkins
  • Publisher: Taylor & Francis
  • ISBN: 1317205871
  • Category : Education
  • Languages : en
  • Pages : 182

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.


Children as Consumers

Children as Consumers

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  • Author: Adrian Furnham
  • Publisher: Routledge
  • ISBN: 1134666926
  • Category : Psychology
  • Languages : en
  • Pages : 228

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.


Situating Child Consumption

Situating Child Consumption

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  • Author: Anna Sparrman
  • Publisher: Nordic Academic Press
  • ISBN: 9187351668
  • Category : Psychology
  • Languages : en
  • Pages : 262

Providing extensive examples of the conditions of children’s everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.


Children as Consumers

Children as Consumers

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  • Author: James U. McNeal
  • Publisher: Free Press
  • ISBN:
  • Category : Child consumers
  • Languages : en
  • Pages : 264


Situating Child Consumption

Situating Child Consumption

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  • Author: Anna Sparrman
  • Publisher: Nordic Academic Press
  • ISBN: 9187351668
  • Category : Social Science
  • Languages : en
  • Pages : 248

Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.


Understanding Children as Consumers

Understanding Children as Consumers

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  • Author: David Marshall
  • Publisher: SAGE
  • ISBN: 0857026747
  • Category : Business & Economics
  • Languages : en
  • Pages : 280

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.


Understanding Children as Consumers

Understanding Children as Consumers

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  • Author:
  • Publisher:
  • ISBN: 9781446251539
  • Category : Child consumers
  • Languages : en
  • Pages : 262

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.


Children as Consumers

Children as Consumers

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  • Author: Barrie Gunter
  • Publisher: Psychology Press
  • ISBN: 9780415185356
  • Category : Business & Economics
  • Languages : en
  • Pages : 228

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.


The Routledge International Handbook of Children, Adolescents, and Media

The Routledge International Handbook of Children, Adolescents, and Media

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  • Author: Dafna Lemish
  • Publisher: Taylor & Francis
  • ISBN: 1000574946
  • Category : Social Science
  • Languages : en
  • Pages : 606

This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship between children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the Handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.


The Routledge Companion to Digital Media and Children

The Routledge Companion to Digital Media and Children

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  • Author: Lelia Green
  • Publisher: Routledge
  • ISBN: 1351004085
  • Category : Social Science
  • Languages : en
  • Pages : 673

This companion presents the newest research in this important area, showcasing the huge diversity in children’s relationships with digital media around the globe, and exploring the benefits, challenges, history, and emerging developments in the field. Children are finding novel ways to express their passions and priorities through innovative uses of digital communication tools. This collection investigates and critiques the dynamism of children's lives online with contributions fielding both global and hyper-local issues, and bridging the wide spectrum of connected media created for and by children. From education to children's rights to cyberbullying and youth in challenging circumstances, the interdisciplinary approach ensures a careful, nuanced, multi-dimensional exploration of children’s relationships with digital media. Featuring a highly international range of case studies, perspectives, and socio-cultural contexts, The Routledge Companion to Digital Media and Children is the perfect reference tool for students and researchers of media and communication, family and technology studies, psychology, education, anthropology, and sociology, as well as interested teachers, policy makers, and parents.